Patrick Rafter

Every month, GW Health PR publishes insightful articles aimed at bridging the gaps in healthcare communications. This Month’s Feature: The Pitfalls of Multicultural Marketing: Why Cultural Nuances Matter The term "multicultural marketing" is often used as a catch-all phrase to describe efforts aimed at reaching diverse audiences. It’s a term that’s become synonymous with inclusivity, but it’s also one that can be dangerously oversimplified. The reality is that grouping communities into a single communication strategy overlooks the unique cultural nuances, values, and experiences of each group. To build authentic connections, marketers must move beyond the one-size-fits-all approach and dig deeper to understand the individual cultures they are engaging with. In this post, we’ll explore the pitfalls of oversimplified multicultural marketing and the benefits of a more culturally informed approach.   The Monolith Myth: Not All Communities Are the Same  When marketing campaigns attempt to engage “multicultural audiences,” they often fall into the trap of assuming that these diverse communities share the same experiences, preferences, and values. Terms like “people of color” or “minority groups” can create an illusion of unity, but they fail to account for the vast differences between cultures. The lived experiences of Black Americans are not the same as those of Latino, Asian, or Indigenous communities, and each group has its own history, language, traditions, and challenges that shape its perspectives.   For example, healthcare disparities within the Black community may stem from centuries of medical mistrust, while in the Latino community, language barriers and immigration status may play a larger role. These distinctions are critical because they influence how individuals receive, interpret, and act upon healthcare communications. By lumping these diverse groups into a single category, marketers risk alienating the very audiences they aim to reach. Please visit https://gwhealthpr.com to read more. Come back at the end of every month. 🚀#HealthcarePR #HealthEquity #CulturallyResonant #BlackCommunityHealth #PharmaCommunications #HealthForAll #GWHealthPR

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Worth reading from NiemanLab: Readers prefer to click on a clear, simple headline — like this one By David Markowitz, Hillary Shulman and Todd Rogers In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, typical news readers preferred simple headlines over complex ones. But importantly, we found that those who actually write headlines — journalists themselves — did not. We first used data from The Washington Post and Upworthy to see how language features, such as word length and how common a word is, changed how many people clicked on an article’s headline. These datasets included over 31,000 randomized experiments — also known as A/B tests — that compared two or more headline versions of the same underlying article to determine which one generated the most clicks. Headlines with more common words — simple words like “job” instead of “occupation” — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, received more clicks. For example, The Washington Post headline, “Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” outperformed the alternative headline, “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.” This example illustrates how sometimes a more straightforward headline can generate more interest. In follow-up laboratory experiments, we found that typical news readers focused more on simple rather than complex headlines because the writing was easier to understand. When journalists participated in the same experiments, they didn’t show any preference for simple headlines over complex ones. Put differently: Those who write the news appear to be less responsive to simple writing than regular audiences. Generations of communication consultants have advised that communicators follow the rather crass acronym KISS: Keep it Simple, Stupid. We suggest a modified version applied for journalists. Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the article. Most importantly, simplicity boosts reader engagement, such as how much attention they pay to the information.

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Get 11 tips to make the most of attending a conference from Sue Horner, SCMP. Her blog post https://lnkd.in/eYSmwifP mentions a podcast episode where I spoke with Alay Yajnik, MBA about suggestions for attorneys at bar association meetings, as linked below. #conferences #networking

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Valuable insights from Nicole Schuman for any #communications professional seeking to "measure the value of their work and tell that story to their stakeholders." #CommsForGood

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #hemamalini #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shatrugansinha #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shashitharoor #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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The end is near! The end of the year, that is 😅 As you're prepping to wrap up 2024, I want to share a few ways I can support your research communications efforts in the new year: - Develop communication campaigns for upcoming books or publications - Help you develop, launch, and grow a newsletter or blog - Refine public writing and research communication skills - Transform research papers into public-facing content  - Help you connect your research directly with stakeholders, industry professionals, and your target audience(s) - Lead public engagement workshops for your department or unit - Coordinate internal and external research communication for research teams - Create targeted messaging and materials for your audience(s) I am happy to talk through ideas and strategy. Just DM me! 🤓 P.s. Sharing means caring 🥹 You never know, someone on your timeline could be looking for services like mine. 😊 #ResearchCommunication #ScienceCommunication #SciComm #PublicEngagement #PublicWriting #PublicUnderstandingOfScience #Research 📍Cafebrería El Péndulo San Ángel, Mexico City🇲🇽

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Join me July 11 at 3:30 EST for this Notified webinar, where I'll share advice and tips on effectively pitching your press releases to journalists. Hope to see you there, along with the 800+ people already registered - the link to sign up is in the comments. We'll cover: ➡️ What a press release is - and isn't - for 👍 ➡️ What to include in a well-written release 📝 ➡️ The best methods to pitch your news to journalists 🗣 ➡️ Other ways you can repurpose your release ♻️ #publicrelations #mediarelations #PRtips

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Valuable insights from WE Communications health team detailing the connection between corporate reputation and physician's prescribing decisions. Also goes deeper into the different layers of corporate reputation, from corporate to disease-specific and product level nuances.

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Thanks for having me on your podcast, Dana Snyder. This case study proves the power of listening. Have a listen and let me know what you think: https://lnkd.in/eFHBbH6H

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Mark your calendars! So excited to offer this free 3-part marketing webinar TA series this fall in September, October, and November. If you’re in HIV, public health, or just interested in how to better market for social good, come join us. You can join for one, two, or all three sessions. #marketing #publichealth #advertising #HIV #socialgood #technicalassistance #onlinelearning #datavisualization #graphicdesign #communications #publichealthcommunications

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AI tools have sparked both curiosity and concern among communications professionals. This article highlights that AI isn't here to replace us; instead, it's transforming our roles into that of "communications engineers." By blending art and science, communicators can use AI to drive strategy, enhance productivity, and craft interesting content in a matter of minutes. From streamlining tasks like drafting pitches and conducting research to predicting trends and fostering stronger client relationships, AI offers opportunities for innovation and efficiency in the field of communications. How can we leverage AI to deliver greater value to our clients and stakeholders? #AI #pr #communication

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When I worked in science, I felt the strain of needing positive results to publish when most of science produces negative results. It’s exciting to see someone value negative results enough to create a pathway to publication. Negative results provide important information for scientists to use as they evaluate their experimental design and focus. Interestingly, AI has been a pivotal motivator for this push to share what did not work. “We’re interested in stuff that was done methodologically soundly, but still yielded a result that was unexpected.,” says Editor-in-chief Sarahanne Field at the Journal of Trial & Error. To read more, you can go to Nature’s article on the topic: https://lnkd.in/e_ZueGed #science #negativeresults #publishing

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Register now for our Oct. 17 webinar! 💥 Join our experts for a live discussion on the 2024 State of the Press Release Report and get insights on: 🔥Headline optimization for SEO 🤖Generative AI in PR  🖼️ Multimedia power  📣 Multichannel communication

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Celebrated for his visionary leadership and unwavering commitment to enhance health, drive innovation, and foster sustainability, industry leaders congratulate Greg Horn on his NBJ Lifetime Achievement Award! 🎉🏆 "There is nobody that better deserves this award more than Greg, especially for his accomplishments around creating DSHEA back in 1994, which is the regulation that really made our industry." - Thomas Aarts, NBJ Summit "Greg is passionate about this industry. He eats, sleeps, and breathes supplements and naturals products, and it’s really a beautiful thing to see someone who marries that deep level of expertise with a deep passion." - Jessica Rubino, New Hope Network "I heard about Greg Horn in mythical terms, all the accomplishments, akin to Al Gore inventing the Internet, and they each proved to be true one after another." - Bill Giebler, Nutrition Business Journal "If it wasn’t for Greg and his personal energy and drive that he brought to the whole process, honestly, I’m not sure the industry would be where it is.” - Guru Ramanathan, GNC, Dutch Medical Food "Greg’s brilliant strategic business acumen, whether growing a company, growing a business, growing a brand, turning a company around, or launching an amazing product, or as Guru said, everything was well before its time." - Irina Lorenzi, Garden of Life, CELSIUS Holdings, Inc., Naomi Whittel Brands "We like to call Greg ‘The Most Interesting Man in The World.’ Greg’s stories, both professionally and personally, have captivated us and always leave us laughing." - Jill Staib, William Hood & Company "I’m constantly amazed at the depth of Greg’s network in the industry. He’s touched so many of the leaders that have shaped this industry over the years." - William S.J. Hood, William Hood & Company "Greg has been devoted to nutrition since before I knew him. He really started practicing what he preaches when he was a teenager. Even now as a husband and a father, his priorities have been straight all along." - Laura Horn 🎉🏆 #NBJSummit #LifetimeAchievement #naturalproducts #Leadership #Entrepreneurship  https://lnkd.in/e_AcRv_w

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By embracing advanced robotic machine-tending automation, SpiTrex unlocked new levels of precision, capacity, utilization, and profitability. The successful deployment of robot-driven manufacturing with autonomous process control using Flexxbotics marks a transformative milestone for SpiTrex Orthopedics’ smart factory operations. https://lnkd.in/d-zmTNCD

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