Tom Rikert
San Francisco, California, United States
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Articles by Tom
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Building Customer Loyalty into Your Product Design
Building Customer Loyalty into Your Product Design
A discussion with product leaders from PlanGrid, Zenefits, Copper, and Coupa Building enterprise product solutions is…
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AI is bringing superpowers to the specialistOct 31, 2018
AI is bringing superpowers to the specialist
The story around AI has heavily focused on automation for the last couple of years. We’ve been inundated with doom and…
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Tom Rikert posted thisYour AI product development loop is about to break, but it's not why you think. The biggest bottleneck is no longer building the product. It’s getting high-quality user insights fast enough to drive your iteration loop. I'm seeing this coming up for new startups with zero users and also for established product teams building for new user segments. AI has dramatically accelerated prototyping and iteration. But once the product exists, the real challenge becomes: • identifying ideal target users across different personas • recruiting participants at scale • interviewing to deeply understand their needs • observing real usage • synthesizing insights quickly to keep pace with development This takes a ton of time to do well. But a new category of agentic user research companies is emerging to help - even including agents that can conduct live video interviews for you. These tools can be a strategic asset in the race to build the best product in your category. Listen Labs, Conveo, and Outset are some great options to get started! Curious what others are seeing. How are you finding user insights at speed? Please share your tips in the comments.
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Tom Rikert posted thisAs a former computer graphics engineer, it's always bugged me that modern GPUs have gotten so powerful, but for 99% of people carrying laptops around, their GPU is totally underutilized. Until now! Recent advances in small LLMs will finally give them a real job, and I have hope for these sleepy GPUs. Models are getting small enough, fast enough, and capable enough to run locally on your laptop, and they have some real advantages for your everyday life: • more privacy and security • more responsiveness • deeper integration into your browser and desktop apps • and, best of all, limitless free tokens! Cloud-based frontier models are still the right tool for many jobs. If you need maximum reasoning, big context windows, and the latest agentic capabilities, you’re probably still going to the cloud. But I think local models will earn a permanent place on our laptops and phones. It's exciting to think of all the AI applications that can be embedded into the devices that we use every day (and more devices coming soon, like AI glasses and robots). Let me know in the comments if you're building a local LLM app. If you want to start tinkering with running an LLM locally, some good places to start are open source projects like WebLLM and apps like LM Studio. Just keep your power cord handy :)
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Tom Rikert posted thisI spend a lot of my time as a PM driving alignment across people and teams. Today, AI doesn't really help with that. While agents are making the building part faster, the new bottleneck is getting other humans on board with the direction we need to go! Which is why I think there's an opportunity for a new kind of agent. Most agents today are built for 1:1 interactions—one person, one agent. Useful, but that’s not where a lot of the real work happens: understanding context, goals, constraints, motivations, even personalities… and then helping a group navigate trade-offs to reach a decision. The next step is building 1:many agents that can interact with a group of people. Agents that can: • hold context across stakeholders - people, teams, functions • facilitate group conversations • surface and visualize trade-offs so that everyone can see will help teams align and converge on decisions faster. This feels like a real opportunity to upgrade how teams actually work. If you’re building something that solves this, I’d love to see it - pitch me for an angel investment!
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Tom Rikert posted thisLots of teams are talking about operating at “AI speed.” But I think operating at “AI quality” is undersold. AI that helps us work faster is fantastic. Just iterating super quickly often beats the best laid plans. But I also see opportunity for using AI to improve the quality of our big decisions. They’re the directional bets that have massive leverage and downstream impact: - Which customer segments to prioritize? - Which product areas to invest in? - How many resources to commit? These decisions set the trajectory for entire teams, who can now run faster than ever before in the direction you point them. Get it right, and you accelerate growth with stronger customer acquisition and retention. Get it wrong, and it can be the opposite! So if AI can help us improve the quality of these big decisions - even getting them right just 20% more often - it will be a huge advantage. We’re starting to see the pieces come together. The latest reasoning models are getting closer to being real thought partners for these kinds of decisions. But it’s not just the model. It's also your company’s unique data on past bets and their outcomes. Put the two together, and you’ve got the foundations for making some higher quality big decisions.
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Tom Rikert posted thisWorking with a team of agents has reminded me of two earlier shifts in how things get done (and their pros and cons): First, the move from in-person meetings to Zoom. We got rid of the gaps - walking between rooms, catching someone in the hallway, the small resets. Calendars compressed. Efficiency went up. But so did fatigue. Back-to-back context switching can become exhausting. And it’s all a little less fun without a moment for personal connection. Then, the move from email to Slack. From single-threaded, asynchronous communication to multi-threaded, real-time streams. More responsive. More dynamic. But more cognitively demanding juggling 20 channels and constant pings. Now we’re doing it again with agents. They don’t need breaks. They don’t have social rhythms. They don’t slow down between tasks. They can all run in parallel. When working with agents, you can jump from strategy → analysis → execution → synthesis in seconds. So while working with agents removes friction, it also removes the natural recovery moments that helped us humans keep up and recharge. In the agentic workplace, the bottleneck to productivity may not be coordination and communication. Instead it may be our brains needing those in-between moments for refreshing our human context and connection.
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Tom Rikert posted thisFor years, “revenue per employee” has been the default proxy for leverage. A simple way to understand how much output a company can generate per unit of human effort. But that denominator is starting to break. It won’t be long before companies and VCs focus on “revenue per token” As more of the work shifts to AI, the real constraint isn’t just people anymore — it’s tokens. Every model call, every agent workflow, every automated decision ultimately runs on them. Which raises a different question: How much revenue are you generating per token consumed? The best companies won’t just scale headcount efficiently - they’ll scale intelligence efficiently. They’ll design systems where each token does more: • better decisions • higher conversion • more automation • less waste And when that happens, a lot of familiar things start to change — margins, product design, even GTM strategy. We’re early, but I think this shift is inevitable.
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Tom Rikert reposted thisTom Rikert reposted thisAs we wrapped up Day 1 of ShopTalk yesterday, it was an exciting day for retail media. Here’s what was top of mind: AI shopping agents aren’t going to shrink retail media. They’re about to accelerate it. The data shows that shopper activity on retailer websites has been increasing since the introduction of referral services powered by AI. Traditional search remains a key driver of traffic to retailer websites. In addition, the data indicates that when shoppers do use AI in their buying process they tend to be more successful buyers. That is not disruption. That is higher-intent demand entering the funnel. One theme came through clearly: consumers still want to shop. They want to browse, build carts, and explore. The emotional and discovery-driven nature of commerce is not something AI replaces. It is something AI enhances. And retail media thrives in exactly those moments. What is changing is not the destination, but the surface area. Agentic experiences introduce a new layer of influence, and with it, a new monetization model. We are already seeing the shift from impression-based thinking toward outcome-driven value. In a world where an AI agent meaningfully guides a purchase decision, the unit of value may evolve beyond CPM to something closer to cost per recommendation or cost per outcome. Retail Media in the U.S. is expected to reach approximately $70B in revenue this year. Retailers that win will be defined as those who invest most of their time and resources into building the infrastructure for the next wave of retail media opportunities as opposed to being defined by how fast they can adapt to new retail media trends. AI is not pulling shoppers away. It is making their intent clearer. And that is rocket fuel for retail media. #ShopTalk2026 #CommerceMedia #RetailMedia #MCMagenticcommerce #ShoptalkSpring
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Tom Rikert shared thisThrilled to finally go public with this big news: Moloco is powering Costco's retail media with our AI advertising platform! It's been amazing working closely with the Costco team who cares so deeply about their member experience. Few brands are as beloved as Costco, and we're honored to help shape the future of their online experience. With Moloco Commerce Media, our platform will only improve the shopper journey with AI personalization that's helpful and relevant at every step. Costco Wholesale #Costco #RetailMedia #AITom Rikert shared thisOne question has been motivating Costco Retail Media for a while now: how can we recreate the famous Costco "treasure hunt" online, where members expect a curated, personalized experience? The answer? Launch a member-centric solution that unlocks the power of omnichannel data and tried-and-true merchandising. Today we are thrilled to announce that we are integrating Moloco Commerce Media technology to bring AI-powered discovery to Costco.com. With this launch we will introduce Reserved Display Ads—the newest onsite capability within the Costco Velocity platform. We are turning standard banners into highly relevant (and highly measurable) moments of inspiration for our members. Read the full update below to see how we are building it. Are you a brand or agency and want to learn more in person? We'll be at Shoptalk next week. Drop us a DM to schedule a meet up.Onsite Reserved Display & the AI-Powered ShelfOnsite Reserved Display & the AI-Powered ShelfCostco Retail Media
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Tom Rikert shared thisI'm excited to take the stage with George Hou (Cursor)and Adam D. Nahari (Pinegrove Venture Partners) at Ai4 - Artificial Intelligence Conferences next week! We'll talk about how top teams are using AI and automation to elevate productivity and deliver better products, with stories from Moloco and Cursor/Anysphere. We'll also look ahead to the agentic AI future and how AI adoption will influence organizational structure, talent models, user trust, and the evolving definition of product excellence. Come join us! https://ai4.io/vegas/ #Ai4 #FutureOfAI #Agents #AIproductmanagement #AIgrowth #aiROI
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Tom Rikert liked thisTom Rikert liked thisExcited to share that as of this summer, we at Construct Capital have now raised over $1 billion in AUM. We closed a new select fund as part of our growing franchise. We started Construct in 2020 after years of investing, operating, and gathering signals that reindustrialization needed to happen—the technical debt of the U.S. economy was simply becoming too great to sit on the sidelines and not raise a fund around a dedicated strategy. Today, we’re seeing some of the biggest technology companies of our generation emerge by transforming the industries that actually power and build our world: manufacturing, defense, energy, logistics, and critical infrastructure. And we’re just getting started rebuilding a U.S. economy where technology-driven industrialization plays a much greater role. As we scale, one thing we’ve been deliberate about not changing is our model. We believe in one core early-stage fund and one team behind our founders. We don’t believe in managing a myriad of SPVs or a separate growth fund making net-new investments. With our newest Select Fund, we exclusively back our own founders as they break out from that pool of capital, while devoting our time and attention to deploying our core fund into new early-stage opportunities.That model keeps us focused, aligned, and able to back the very best entrepreneurs rebuilding Foundational Industries right when they get started. The opportunity ahead is enormous. Technology can meet outsized—and growing—demand across the most foundational industries of our economy. We’ve already seen automation, advanced hardware, and vertically integrated new business models take hold. And we couldn’t be more excited for what comes next as Physical AI begins to reshape these industries. Thank you to our founders, LPs, and the entire Construct team who have built this with us. https://lnkd.in/eh9A_JFPIndustrials Aren’t So Boring These Days as Venture Dollars FlowIndustrials Aren’t So Boring These Days as Venture Dollars Flow
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Tom Rikert liked thisTom Rikert liked thisWe’re excited to celebrate Beth Berger and Kim Ludlow for their recognition in AdExchanger’s 2026 Top Women in Media & Ad Tech! 🎉 🤖 Beth was named an AI Media Innovator, recognizing women driving meaningful change through AI in media and marketing. 🛍️ Kim was named a Commerce Media Maven, celebrating leaders helping shape the evolving commerce media landscape. We’re proud to have leaders like them helping shape what’s next at Moloco and across the industry. Congratulations on this well-deserved recognition! 👏 See the full list of 2026 honorees: https://lnkd.in/edDSei4h
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Tom Rikert liked thisTom Rikert liked thisFive years ago this week, I crossed the finish line at 𝐈𝐑𝐎𝐍𝐌𝐀𝐍 𝐌𝐚𝐫𝐲𝐥𝐚𝐧𝐝. What made that moment meaningful wasn’t the 140.6 miles. It was the swim. When I was 17, I nearly drowned in Lake Michigan. The experience left me with a very real fear of open water. Years later, when I began my triathlon journey, I couldn’t swim 𝐨𝐧𝐞 𝐥𝐞𝐧𝐠𝐭𝐡 𝐨𝐟 𝐚 𝐩𝐨𝐨𝐥 without stopping. So becoming an Ironman seemed, at best, improbable. I started small. One length. Then another. Lengths became laps. I learned how to breathe properly. How to become comfortable being uncomfortable. Eventually, I moved from the pool to open water — and learned to manage the fear that came with it. On September 18, 2021, I stood on the shore in Cambridge, Maryland, looking out at a 2.4-mile swim. The fear hadn’t completely disappeared. But it no longer determined what I was capable of doing. That lesson has stayed with me well beyond triathlon: 𝐂𝐨𝐮𝐫𝐚𝐠𝐞 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝐚𝐛𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐟𝐞𝐚𝐫. 𝐈𝐭’𝐬 𝐫𝐞𝐟𝐮𝐬𝐢𝐧𝐠 𝐭𝐨 𝐥𝐞𝐭 𝐟𝐞𝐚𝐫 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮. We tend to look at big accomplishments from the finish line. But most of them are built much less dramatically — in small, uncomfortable steps repeated consistently over time. For me, becoming an Ironman started long before race day. It started with trying to swim one length of a pool.
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Tom Rikert liked thisTom Rikert liked thisThank you so much to the Ascendant Network for hosting Showcase in NYC last week! This was a fantastic first-of-its kind retail and commerce media upfront event, and a great opportunity to connect with folks across the industry. I always enjoy hearing from other leaders in this fast-moving space! One thing we all agree on: retail media is no longer just about the point of purchase; we're all talking about how to enhance the advertiser, retailer, and consumer journey across all stages of the funnel. I was excited to be able to share more about what makes Instacart's retail media network so unique: in addition to scaling performant ad solutions across the 2,200 retail banners represented on our consumer marketplace (the Instacart app you know and love), we power ads across more than 310 e-commerce partners -- making it possible to achieve scale and results across national, regional, and local grocery from one easy entry point. I was also incredibly honored to receive the Retail Media Pioneer award from the Ascendant team at the end of the event. Many thanks to Stephen Howard-Sarin for sharing some lovely words and to Susan MacDermid and the entire Ascendant team for this honor -- which I share with so many folks across the broader Instacart Ads team and those who have paved the way in retail media before me! 🥕
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Tom Rikert liked thisTom Rikert liked thisI’m excited to share the (official) news that Headspace will be joining Sword Health! Two years ago, I joined Headspace because mental health has been one of the greatest challenges of our time, and I believed deeply that we needed new approaches to put daily support within reach for more people. Since then, we’ve made a ton of progress to accelerate that vision. What began as a meditation app has evolved into a mental health companion that helps people with the full spectrum of life challenges: from stress, sleep and anxiety to the moments when someone needs a coach, a therapist, or a psychiatrist. Right after I joined, we launched our AI companion called Ebb, which has had over 2 million conversations with Headspace members and has become a safe, trusted space for hundreds of thousands of people. Several months later, we signed a deal with the U.S. Navy, launched direct-to-consumer therapy services, and established an important new partnership with Cigna Healthcare unlocking access to Ebb and our content to broader populations. Our product team shipped new personalization features on wearables like Apple Watch, integrated biometric data through Apple Health, and continuously iterated our safety system for Ebb to ensure it remained a supportive experience as the underlying technology evolves. And in just a few short weeks – Headspace will officially launch within the CMS ACCESS Model, becoming a free mental health resource for the Medicare population. Now, we’re taking the next big step. Health care has spent too long treating the body as a set of disconnected specialties, mental health included. The opportunity in front of us is to close that gap with continuous support, combining AI with human clinicians so care treats the whole person, across conditions, and not one piece at a time. That’s what makes joining Sword especially exciting. They’re reinventing care for musculoskeletal health, women's health, cardiometabolic health, and, more recently, mental health. Within Sword’s ecosystem, we’ll have the opportunity to address mental health needs across multiple conditions and verticals at a scale we have yet to see. I'm grateful for the entire team at Headspace, proud of everything we’ve built, and am even more excited about where we're headed. The people who've turned to us on their hardest days and their most ordinary ones are exactly who this next chapter is for. With Sword + Headspace, we have the opportunity to help more of them than ever before. https://lnkd.in/gNuZx7k2
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Tom Rikert liked thisTom Rikert liked thisStarting today, BritBox joins AMC+, MGM+, PBS Masterpiece and STARZ in a new five-service bundle on Prime Video in the U.S. This offering is a great example of how cooperation can make it easier for audiences to discover distinctive, premium storytelling, while delivering real value. I am especially excited about the company we are keeping, and grateful to our partners at Prime Video & Amazon MGM Studios who made this happen. And there’s no better day to subscribe: "Agatha Christie’s Tommy & Tuppence" premieres on BritBox today!
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Tom Rikert liked thisTom Rikert liked thisI'm honored to be nominated for the LA Times Studios Inspirational Women 2026 Leadership Awards. Join me on November 5 at the Fairmont Miramar Santa Monica for a day of ideas, connection and recognition. #IW2026 #LATSWomen
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Tom Rikert liked thisLast night, at the Swisspreneur Scale Up Cruise, we celebrated ten years of Swisspreneur.org. The idea began a little earlier, on a chairlift in Aspen. I was there for the Henry Crown Fellowship at the The Aspen Institute, where each fellow was asked to create a project that would make a positive impact. Mine was to encourage more people in Switzerland to build companies by connecting them with people who had already done it. Tonya Hinch and Peter Reiling at The Aspen Institute encouraged me to pursue the idea. I’m grateful they did. The reasoning was simple. Knowing a founder changes your sense of what’s possible. Building a global company can seem remote when you’ve only read about it. When someone you know has done it, you start to think you could too. And you have someone to call when you get stuck. Today, Swisspreneur is a community of more than 50,000 people across Switzerland. Founders come to learn from experienced entrepreneurs, meet one another and find support for what they’re building. Much of Switzerland’s prosperity comes from companies that earlier generations had the ambition to build. We cannot assume the industries that made us wealthy will keep us wealthy indefinitely. As technology changes, we need new sources of prosperity. That is why building ambitious technology companies matters. If we contribute to the next technological wave but leave others to build the businesses around it, we risk seeing the new jobs, investment and wealth grow elsewhere. Excellent research gives us a head start. It does not finish the job. We can be modest about ourselves without being modest about what we aim to build. Looking around the boat last night, I felt grateful for how far this idea has travelled, and for all the people who carried it much further than I could have alone. Thank you to Christian Hirsig for helping get Swisspreneur off the ground, to Silvan Krähenbühl and Dominique Kunz, and to the entire team for building it into what it is today. And thank you to everyone in the community who has shared a hard lesson, made an introduction or helped another founder. You still have to build your own company, but you don’t have to figure everything out alone 🚀.Tom Rikert liked thisSwisspreneur turns 10! 🎂 Looking back, we’re incredibly grateful for everyone who’s been part of Swisspreneur along the way. If you’ve listened to an episode, joined us at an event, shared something we made or simply followed along over the years, thank you. It really means a lot, and you’ve helped shape Swisspreneur into what it is today. We’ll be looking back at the last decade over the next few weeks and sharing some of the moments that got us here. On Thursday we raise a glass to it at the Scaleup Cruise in Zurich. (A few tickets are still available via the link in the comments.) Silvan Krähenbühl, Merle Zur, Dominique Kunz, Björn Fröhlich, Lars Stegmann, Alain Chuard, Helena Hlasová PhD, Pascal Sollberger, Stefan Velikov, Andreas Bächtold, Samuel Marchant, Nicola Flückiger, Yannick Willemin, Maria Eduarda Branco, Julia Moll, Robin Muntwyler, Inês Andrade, Jan Küchli, Vanessa Warncke, Iulia Jacobsson, Kas Szatylowicz, Martin Gajdos, Yulia B., Ramon Babic, Beatriz Teixeira, Christian Hirsig
Publications
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A Cluster-Based Statistical Model for Object Detection
Proceedings of the International Conference on Computer Vision, 1999
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German
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Ben Feder
TIRTA Ventures • 4K followers
One of the reasons we invested in Cartwheel was our belief that AI would fundamentally change how interactive content gets created and that motion would be an important part of that shift. The Cartwheel team has now demonstrated something significant: 3D human motion appears to follow a scaling law, much like text, images, audio and video. Scaling laws gave the AI industry confidence that more data and compute would continue to produce better models. Cartwheel’s research suggests the same dynamic applies to human motion, an area that has historically been severely constrained by data. The team built its own data engine to get there and now has roughly 40x the data used in previous attempts to establish a motion scaling law, with a path toward one million hours of motion capture. For games and interactive entertainment, the implications are particularly exciting. If high-quality motion can scale with data and compute, animation increasingly becomes generative rather than painstakingly authored, which enables small teams with capabilities that historically required much larger studios and budgets. White paper: https://lnkd.in/gPjcEZPN Blog: https://lnkd.in/gXxjzP29
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