Whitney Bradley

Roku Launches Data Cloud to Boost Streaming Ad Insights -Roku Data Cloud offers detailed streaming TV data for marketers through partners. -Collaborates with Omnicom, PMG, Innovid, iSpot, and Yahoo DSP. -No sub fees, emphasizing media over data sales and uses ACR and first-party data for precise audience segmentation. AdTechGod ®️ Source:

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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To break down the innovative ways that CTV allows advertisers to connect with their audiences, our Senior Director, CTV and Video Luke Smith explores the four Cs of programmatic CTV: content, consumption, cost-effectiveness and conversions and measurement in this cracking article in MarketingMag https://lnkd.in/gZg3b_5r Have a read...

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New York, here we come! If you're attending Affiliate Summit East, let's meet up to discuss your affiliate strategy goals and how you can master the art of precisely targeting your ideal audience. #affiliatemarketing #affiliateprogrammanagement #affiliateagency #affiliatemarketingagency #performancemarketing #performancemarketingagency

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🚀 Big news from Roku! We’re excited to introduce the Roku Data Cloud—a collaboration suite that empowers advertisers and industry partners to harness Roku’s data to drive outcomes on CTV. ✅ Seamless collaboration for streamlined planning with partners like Omnicom Media Group & PMG ✅ Audience activation with Yahoo DSP ✅ Enhanced CTV measurement and campaign optimization with iSpot.tv and Innovid CTV isn’t just the future of advertising—it’s happening now. 💡📈

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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It’s all about relationships. Roku shares how fostering trusted partners with which to share first-party data is the key to success in the data collaboration ecosystem. #RampUp24

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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There is a big opportunity at the intersection of #RetailMedia and #CTV for agencies, advertisers, publishers, retailers, and commerce media solutions! Insightful conversation between PubMatic & Roku on this topic.

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✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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#Roblox has made a bold move by hiring Louqman Parampath, a two-decade ad tech veteran and former Roku exec, to lead its advertising and commerce product development. Why this matters: 🎯 Roblox's advertising evolution: Started testing video ads in 2023. Now offers digital billboards, search ads, and integrated experiences. Positioned as the go-to platform for marketers targeting Gen Z, a group making up half of Roblox's 89M daily active users. 📈 49% Growth in brand activity: Brands like Warner Bros Discovery have already tapped into this, creating custom experiences like the Beetlejuice game, which attracted over 25M visits. ✨ A Game-changer for developers: "It opened a whole new revenue stream for developers. Studios like my own (Supersocial Inc.), in integrating advertising into our games and using that to increase revenue and monetization," said Yonatan Raz-Fridman, founder of Roblox development platform Supersocial. Roblox is building an ecosystem that empowers developers to thrive while offering brands a unique way to connect with the next generation of consumers. 🔮 Looking Ahead: Roblox expects advertising to become a significant contributor to revenue by 2025 or 2026. cc Stephanie Latham Zaheer Kachwala #Roblox #GamingIndustry #Advertising #Innovation #GenZ https://lnkd.in/g_nQK9HZ

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💡💡💡Once again, Dan Morgese and the Gong Labs team share powerful insights about the state of revenue over the past year...and the key trends that will define success in 2025. 💡💡💡

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Another step forward for #CTV buying as Roku launches Roku Data Cloud to make accessing audience data easier for planning, campaign optimisation and effectiveness measurement.

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Check out the below for a deeper dive on Amazon DSP resellers which walks through how to make the most out of a partnership with a reseller and best practices:

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The TV was once the first and only screen in the home and while it no longer holds that privileged status, it remains the largest and most communal. TV advertising has been shifting since I joined the industry in the mid-2000s and it continues to shift. Advertisers are demanding better insights into their marketing expense and TV is at the top of that list. CTV enables our ability to bring the world of digital measurement to this medium. Understanding how and where your TV marketing is working is enabling tvScientific customers to optimize their media plans. Check out this article on what the next iteration of TV advertising will look like when we place performance in the drivers seat.

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Happy New Year! As CES kicks off next week, I am looking forward to connecting with customers, partners and media about the new Yahoo Ads! As Rob Wilk shared, we are seeing continued momentum across the Yahoo DSP, with our clients naming us #1 for performance and customer service compared to other competitive DSPs.  On our iconic Yahoo properties—News, Finance, Sports, Mail and others—we’ve continued to revamp our various sites, launch new apps and features, and expand upon existing partnerships and talent. Yahoo isn’t just a destination on the internet—Yahoo is the internet.  Did you know in Canada: 8 out of 10 Canadians use Yahoo  94% of Canadians believe Yahoo provides quality content   Yahoo Finance is Canada’s top source for financial news and information with 11M unique monthly users and #1 among Canadian C-suite executives. Yahoo Fantasy is the #1 ranked fantasy sports property in Canada  Looking forward to CES next week. Be sure to keep up to date on the latest and follow our brand new LinkedIn pages Yahoo DSP Yahoo Ads Vince Simone Sheila Sranko

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