Director of Marketing

Figment is the world’s leading provider of blockchain infrastructure. We provide the most comprehensive staking solution for our over 200+ institutional clients including exchanges, wallets, foundations, custodians, and large token holders to earn rewards on their crypto assets. These clients rely on Figment’s institutional staking service including rewards optimization, rapid API development, rewards reporting, partner integrations, governance, and slashing protection. Figment is backed by industry experts, financial institutions and our global team across twenty three countries. This all leads to our mission to support the adoption, growth and long term success of the Web3 ecosystem.

We are a growth stage technology company – looking for people who are builders and doers. People who are comfortable plotting their course through ambiguity and uncertainty to drive impact and who are excited to work in new ways and empower a generative company culture.

About the Role

The Director of Marketing will be responsible for developing and executing Figment’s marketing strategy to drive brand awareness, customer acquisition, and channel partner activation. This individual will lead a team, manage multi-channel marketing campaigns, and collaborate across the company to drive Figment’s business objectives.

Key Responsibilities

• Strategic Planning: Develop a marketing strategy aligned with business goals, identify market opportunities, and monitor trends.
• Brand Management: Implement brand messaging and ensure consistency across all channels.
• Digital Marketing & Campaigns: Lead digital marketing efforts, optimize channels, and analyze performance.
• Content Strategy: Develop content to engage target audiences and collaborate with stakeholders.
• Community Engagement: Grow community presence and build relationships within the blockchain community.
• Team Leadership & Development: Lead and develop a high-performing marketing team.
• Partnerships & Collaborations: Pursue partnerships to expand reach and influence.
• Budget Management: Manage the marketing budget and track financial performance.

Qualifications

• Minimum of 10+ years of experience in marketing, with at least 3-5 years in a leadership role in the blockchain sector.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of blockchain technology, staking, and the broader cryptocurrency ecosystem.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, etc.).

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The CAD base salary range for this position is CAD $200,000 - $230,000. The US base salary range for this position is USD $2000,000 - $230,000. This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

Benefits: All employees of Figment receive the following competitive benefits. For candidates beyond Canada and the US, benefits will be outlined during your first interview with Figment.

• 100% remote-first environment, with co-working spaces in our employee “hubs” across the globe for those who enjoy a hybrid model
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• Competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
• For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!
• A culture of honesty, professionalism and risk taking in a high-growth environment

Figment is a remote-first company operating with a global footprint across 12 countries. Are you interested in helping us build the future of digital assets?

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