Social Media Specialist

We know experience is built in a number of ways. Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter. Sprout welcomes all candidates to apply, including those who identify as BIPOC, women and underrepresented genders in tech, LGBTQIA+, parents, veterans, persons with disabilities and people of all faiths.

Social Media Specialist

Description

Sprout Social is looking to hire a Social Media Specialist to the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.

What You’ll Do

Content Creation and Distribution:

• Curate, create, and schedule editorial static and dynamic content across various social media platforms (e.g., Facebook, Instagram, X, TikTok, Threads, LinkedIn, Pinterest, Youtube) and maintain a dynamic social content calendar.
• Develop and produce video content specifically tailored for prospective audiences, encompassing concepting, scripting, production, and curation.
• Coordinate our social content pipeline from intake to execution and work closely with creators, internal and stakeholders to do so.
  
  

Engagement and Community:

• Support social media community management, delivering 1:1 consumer response that builds brand affinity and drive engagement for the Sprout Social channels
• Proactively engage with industry partners to extend our reach and cultivate valuable partnerships.
• Craft and execute innovative social media copy and timely creative elements that elevate brand awareness and engagement.
  
  

Strategy and Ideation:

• Seek opportunities to drive audiences toward the conversion phase through strategic social media initiatives.
• Support international and regional marketing goals by ideating impactful content strategies and approaches, positioning Sprout as sophisticated and at the forefront of our ideal customer profile.
  
  

Analytics and Optimization:

• Analyze social media metrics with a creative perspective, utilizing optimization techniques and social media search strategies to improve performance and recommend best practices and formats.
• Leverage social listening tools like Sprout Social and other methods to gather insights and data to drive our content, ensuring relevance and resonance with the market.
  
  

What You’ll Bring

Sprout Social’s Social Media Specialist will play a pivotal role in shaping and executing our social media strategies, focusing on audience growth and increasing brand recognition in the dynamic marketing landscape. Collaborate closely within the marketing team and across the organization to ensure our social media efforts are aligned with our overall marketing and business goals.

The minimum qualifications for this role include:

• 2-4+ years of experience utilizing best practices in social media marketing including an exceptionally strong understanding of social platforms, trends, and proficiency in using Sprout Social (or similar social tools) and analytics platforms.
• 1+ years of experience in social inbox triage and community management best practices
• 2+ years of demonstrated experience executing successful engagement and awareness campaigns.
• 1+ years of proven ability to work independently and collaboratively within a team
  
  

Preferred qualifications for this role include:

• Previous experience working in the software/SaaS industry
• Working directly with customers or external partners on content
• Previous experience using Sprout Social
  
  

How You’ll Grow

Within 1 month, you’ll plant your roots, including:

• Familiarize yourself with Sprout's existing and expanding audiences, brand voice, and communication style.
• Initiate proactive and reactive engagement with our social audience, collaborating within and outside the team.
• Start creating and distributing impactful content to resonate with our target audience.
• Social content scheduling: Organizing content calendar inputs, tag audits, and publishing
• Learn how customer care works at Sprout and get trained on social engagement
• Canva creation, video editing, captioning
  
  

Within 3 months, you’ll start hitting your stride by:

• Develop original social strategies aligned with our brand voice and tone.
• Drive efficiencies in content creation by leveraging various formats and techniques.
• Utilize reporting metrics and analytics tools to analyze social content and identify optimization opportunities.
  
  

Within 6 months, you’ll be making a clear impact through:

• Drive growth in Sprout’s social media channels, engaging key personas across multiple audiences, including customers, prospects, investors, and potential employees.
• Collaborate on brainstorms to identify new opportunities and expand Sprout's reach, tailoring content for optimal customer experience and business goals.
• Ensure content relevance for our target audience through data-driven iteration of creation, curation, and engagement strategies.
• Identify key industry, competitive, and customer insights and propose actionable strategies for marketing opportunities and beyond.
  
  

Within 12 months, you’ll make this role your own by:

• Ideate and execute social campaigns and content formats showcasing Sprout as the market and thought leader in the SaaS industry.
• Collaborate cross-functionally to develop programs fostering social-first engagement throughout the customer journey, such as webinars, demos, and events.
• Share clear takeaways, feedback, and concise social analysis to support decisions and showcase the impact of initiatives on overall goals, encompassing revenue, customer, and product marketing.
• Provide expertise related to social both internally and externally, representing the social team autonomously and articulating how social supports the needs of the business.
• Innovate and introduce unique ideas to positively transform our team and marketing efforts in unconsidered yet beneficial ways.
  
  

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
  
  

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $60,000 - $75,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives.

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@sproutsocial.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

Apply now

Back to all jobs

About Sprout

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform offers comprehensive social media management solutions, including publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence to more than 30,000 brands. Founded in 2010, Sprout has a hybrid team located across the globe. Sprout Social has been recognized as a Glassdoor Best Places to Work, PEOPLE Companies that Care, Great Place to Work Best Workplace for Parents and more.

Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun.