At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Senior Director, Brand Strategy plays a crucial role in the success of Macy’s campaigns and communications efforts. The primary responsibility of this role is to develop and implement the overall strategic direction of each campaign and set a clear direction for creative teams to develop big ideas for new initiatives.
What You Will Do
Develop a strong understanding of customers, their needs, and behaviors.
Partner closely with counterparts in Creative, inspiring fresh, original ideas rooted in culture, human insights, and business insights.
Own the quality of the creative brief and briefing process.
Develop strong working relationships with counterparts in Marketing Strategy, Creative, and Merchandising, forming the basis of trust and action to move the strategic vision and creative ideas into reality.
Partner with the customer team on market and competitor landscape shifts, trends, and insights.
Deliver big ideas through insight discovery and market assessments.
Complete brand positioning work and create a brand book that defines the unique value proposition and competitive advantages, including:
Target audience: Detailed description of the primary customer segment.
Market analysis: Overview of the competitive landscape.
Brand promise: The core benefit or value the brand offers.
Key differentiators: What sets the brand apart from competitors.
Brand personality: The human characteristics associated with the brand.
Brand values: The principles and beliefs that guide the brand.
Positioning statement: A concise summary of how the brand wants to be perceived.
Ensure this blueprint serves as a guide for all marketing and communication efforts, maintaining consistency across all brand touchpoints.
Leadership
Build and lead a high-performing team.
Provide regular feedback, coaching, and professional development opportunities.
Lead and manage change initiatives, ensuring smooth transitions and providing proper support to team members and cross-functional partners.
Cultivate a team culture of positivity, inclusivity, and high employee engagement.
Skills You Will Need
Strategic Thinking: Ability to develop and implement comprehensive strategies that drive campaign success and align with business objectives.
Customer Insight: Deep understanding of customer needs, behaviors, and market trends to inform strategic decisions and creative direction.
Creative Vision: Capability to inspire and guide creative teams to develop innovative ideas that resonate with target audiences and are rooted in cultural, human, and business insights.
Collaboration: Strong skills in building and maintaining relationships with key counterparts in Marketing Strategy, Creative, and Merchandising to ensure cohesive and effective campaign execution.
Market Analysis: Proficiency in assessing market and competitor landscapes to identify shifts, trends, and insights that influence brand strategy.
Brand Positioning: Expertise in defining and communicating the brand's unique value proposition, including creating detailed brand books that encompass target audience, market analysis, brand promise, differentiators, personality, values, and positioning statements.
Project Management: Ability to oversee the creative brief and briefing process, ensuring high-quality outputs that align with strategic goals.
Leadership: Proven track record of building and leading high-performing teams, providing feedback, coaching, and professional development, and managing change initiatives effectively.
Analytical Skills: Understanding of measurement frameworks, data sets, media measurement, data visualization tools, performance reporting, and optimization to track and enhance campaign effectiveness.
Communication: Excellent verbal and written communication skills to articulate strategic vision and creative ideas clearly and persuasively.
Innovation: Capacity for unexpected, creative thinking that drives both creative and business results.
Adaptability: Ability to thrive in a dynamic, fast-paced environment and manage multiple projects and priorities simultaneously.
Who You Are
Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 15+ years of related experience.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You
An inclusive, challenging, and refreshingly fun work environment
Competitive pay and benefits rooted in principles of equity
Performance incentives and annual merit review
Merchandise discounts
Health and Wellness Benefits across medical, dental, vision, and additional insurance
Retirement Savings Plan with 401k match opportunity
Employee Assistance Program (mental health counseling and legal/financial advice)
Resources for continuous learning, career growth, and leadership development
8 paid holidays
Paid Time Off (first year prorated depending on start date)
Tuition reimbursement program
Guild education benefit funds 100% of tuition, books, and fees in designated programs
Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
Empowerment and autonomy to perform impactful work with tangible results
About Macy’s
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
Seniority level
Director
Employment type
Full-time
Job function
Advertising, Consulting, and Marketing
Industries
Marketing Services and Strategic Management Services
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