Microsoft Advertising’s Post

This. Is. Big. Working across so many individual retail media networks is one of the biggest challenges I hear from brands and media buyers and we know it isn’t sustainable in the long term. Here’s a big step to helping address that fragmentation. Exciting day for Criteo and Microsoft Advertising 🚀

Join us tomorrow! (Link in the comments)

Hey marketers, have you heard about Microsoft's latest adjustments to ad distribution? Buckle up because there's a lot to unpack! 👩💻 These changes are shaking up the digital advertising landscape by mandating opt-in to Syndicated Search Partners. But here's the catch: these partners might not offer the quality traffic you're accustomed to. With potential drawbacks like irrelevant clicks and bot traffic, it's vital to weigh your options carefully. Ready to explore further? Get the full breakdown! 👉 https://bit.ly/4af6u55 #microsoft #microsoftads #ppc #lawfirmmarketing

Recorded at our 2023 GYDA Summit, Marion Gould of Microsoft shared highlights from Microsoft Advertising’s research on ‘Marketing with Purpose’ and how building trust and inclusion with your customers, drives long-term success. A shift is starting to take place as brands stop considering people only in the context of their business needs and think more about what people are experiencing in the world around them. In an era where values drive value, brands must adapt or risk being left behind. Marketers have a platform to find out what truly matters; to form authentic connections, uphold consumer values and achieve brand equity. It is time to shift from product-centric to people-centric - don't get left behind. GYDA Summit is back! Read more about this year's event and grab your tickets today! https://buff.ly/4a4EyBT #gydasummit #agencyconference #marketingconference #digitalmarketing #mariongould Microsoft Microsoft Advertising

In line with other big tech, Microsoft also hosted its Q3 earnings call last night (Wednesday). Microsoft is unique in that it covers not one but two ad platforms in Microsoft Ads & LinkedIn. Here is the key takeaways for both: Microsoft Ads Search revenues increased 18% with higher user search volumes seen y/y and higher revenue per search, which alludes to higher CPC costs compared with a year ago, a trend seen across others in the sector too (GOOG, META). LinkedIn Ad revenues increased by 10% with growth across all business lines. Sessions grew 11% with record levels of engagement seen across the platform. From our own experience with our clients, I’d firmly back this having seen some really strong growth across our client results on LinkedIn across the year. #microsoftads #linkedinads #earnings #paidmedia

A month ago, I had the privilege of visiting the #Microsoft Amsterdam office with Petros Marios Katopodis for the #Advertising #Microsoft Day.  Some of the insights shared were... 🤖AI-Powered Advertising: During this event, we explored how #Copilot and the #AI-powered web chat are reshaping the advertising landscape. 🔍Search and Automation: focused on practical aspects, and some exciting news, including: #CashBack Promotions: A powerful incentive for advertisers. #Tracking Templates: Streamlining campaign management. #CPS for #Shopping Campaigns: Enhancing performance and efficiency. 🚀Audience Network and New Visual Formats:  We explored new ways to engage audiences. Additionally, they introduced captivating new visual formats that promise to engage audiences like never before. A big shout-out to Microsoft for hosting the insightful AI-Powered Advertising Summit!

Have you used your FY24 Microsoft Co-op funds yet? 💲 As a 22-year Microsoft aficionado, the geeks at EMM know the ins and outs of working with Microsoft, maximizing your co-op. We have creative ways to enhance your marketing with industry-specific, role-specific, and customer-specific campaigns. We can help you navigate the co-op process and bring fresh ideas, energy, and up-to-date knowledge to your marketing efforts. Whether it’s social media strategies, content creation, or digital advertising, Microsoft co-op dollars can fund unique campaigns that will boost your sales pipeline. 📈 Key benefits of co-op marketing: 💡 Shared marketing expenses 💡 Expanded audience reach 💡 Alignment with Microsoft strategies and campaigns 💪 Power up your next marketing campaign with a co-op strategy that brings results! Read more here: https://buff.ly/3YA1gyc #EMM #Extramilemarketing #Microsoft #Coop #Marketing #Digitalmarketing #Funds #Strategies

Great to see this global announcement go live, as Integral Ad Science launched our new expanded strategic collaboration with Microsoft Advertising to provide brand safety & suitability, viewability, and invalid traffic (IVT) measurement for the Microsoft Advertising Network and Microsoft Invest platforms. As Lisa Utzschneider, CEO, IAS says: "With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value for our mutual advertising customers, bringing actionable data through independent verification that delivers real outcomes for advertisers. Using IAS’s differentiated data, advertisers can have confidence they are driving results, reaching real people, and protecting their brand equity to maximize campaign performance." You can read more here on MediaPost https://lnkd.in/emWg-t6r

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