AllSaints’ Post

𝗕𝗿𝗮𝗻𝗱 𝗗𝗮𝘆 - 𝗗𝗮𝘆 𝗧𝘄𝗼 We hosted the second day of our NAUKEU Brand Day at East London music venue, Troxy on Monday. Opened first in the 30’s, it felt serendipitous for this art deco space to play host to our 30th birthday celebrations. The morning saw presentations on global retail strategy, operations and the magic of sales lead by retail director, Francesca Mallinson, head of retail operations Perry Feneley, global director of wholesale, franchise and licensing, Patrick Heitkam and head of North America wholesale, John Jacobs. We were delighted to also have Chris Brook-Carter & Andrea Woodside from Retail Trust join us to lead a meaningful presentation on wellbeing and Ryan Tahmassebi from WorkBuzz to host an in-depth session on seeing the future through engagement. Members of our design team also joined us to customise our attendees leather jackets throughout the day. In the afternoon, our UK office based teams arrived to join the celebrations. We heard about the power of culture from global people and culture director, Alex D. and our directors joined us for a panel Q&A. We were also delighted to have CEO, Peter Wood host an AllSaints history quiz and an impactful session centred around the business of feelings and creating a future of our own to be proud of. The afternoon rounded off with announcing our worthy brand day award winners and then it was time to hit the dance floor! Brand Days always feel special. A time to reconnect with our brand, our purpose and each other. This one felt especially noteworthy, getting to celebrate our milestone year all together. Thank you to Catherine Scorey Jobling, Francesca Mallinson, Alex D., Carrie Goode, Perry Feneley, Kate Sloan and to each of the teams across the business who played their part in putting together such a memorable event. Here’s to the next 30. #WeAreAllSaints

We’re proud to share our financial results for the year ending 3rd February 2024. We’ve seen sales rise across the AllSaints group by 0.6% to £459.5 million and an 18% increase in EBITDA. This is our fourth best year ever within the past five years. We’re reaching more customers than ever before and taking responsibility to do right by our people, our customers, our planet, our suppliers and our partners every step of the way.  CEO, Peter Wood shares, "We are delighted to be reporting another record performance for the third year in a row.  We are particularly pleased that our clear focus on growing our wholesale, franchise and licensing partnerships around the world means that we are reaching more customers than ever before. This has allowed us to improve the quality of our retail revenues by reducing our promotional and markdown activity despite continued challenging market conditions. This in turn has delivered improved margins and a new best-ever EBITDA performance for our Group." You can read more about our results here: https://lnkd.in/e284Z-Gm We couldn’t have achieved any of this without the commitment, energy and combined efforts of our global team. We’re very lucky to have so many people putting every effort into our brand's continued success. If you’d like to be part of the magic, check out our careers site now: https://lnkd.in/gHE3aTah #WeAreAllSaints

Brand Day - Day One We talk about the business of feelings a lot at AllSaints, constantly considering how we can make our customers and our colleagues feel great. The past two days at our 2024 Brand Day have been all about feelings - celebrating the power of connection, the strength of our team and the energy we all bring to our brand. Our North America, UK and Europe retail brand leaders met all together for the first time at The Serpentine Gallery in London’s Hyde Park yesterday to hear from our leadership, see our BLVCK MVGIC runway live and toast to our brand in its 30th year. Retail director, Francesca Mallinson welcomed everyone and lead an impactful icebreaker to get everyone chatting to at least three people they had never met before. Merchandising director, Kaneez Rizvi introduced our trading plan for peak and our key invested categories and members of our design team shared invaluable product knowledge in bespoke sessions for different focus categories. Our leaders were also invited by COO Catherine Scorey Jobling and design director Rebecca Nye to see our Winter 24, BLVCK MVGIC collection runway which was rounded off by an inspirational message from Catherine, discussing her career journey, that if you can believe it you can achieve it and reminding us of what binds us all - “We are AllSaints and AllSaints is all of us.” The day rounded off with a champagne toast in the stunning surroundings of Hyde Park. A huge thank you to Perry Feneley, Carrie Goode & Kate Sloan whose creativity, organisation skills and dedication ensured an event to remember for everyone who attended. Today was day two and it brought presentations on our global retail strategy, selling skills, wellbeing, the power of engagement, the business of magical feelings, an AllSaints history quiz and presentation from CEO Peter Wood as well as many hotly contested brand awards! We’ll look forward to sharing more here this week. But for now, we party - you only turn 30 once after all! #WeAreAllSaints

Fancy working with this lovely lot? We’ll soon be hiring for team members to support us in our stores, customer experience team, and distribution centres across our peak trading period of November and December. You’ll get to work with our beautiful product, receive a generous wardrobe and discount allowance and be a big part of our team as we aim to help as many customers as possible feel great across the holiday season! Discover our careers site now to find out a bit more about us and sign up for job alerts. https://lnkd.in/eYNMjQRZ Make sure to also follow us here so you’re first to know when our roles go live. #WeAreAllSaints

A signature scent should be the final element of every outfit. That’s why, for our 30th anniversary, we’ve worked with renowned perfumier Gabriela Chelariu to create a collection of three new, luxury eau de parfums. Designed to be worn and loved by all, there's one for every occasion and they’re unisex. Introducing Ravaged Rose, Sunset Riot Intense and Shoreditch Leather. If floral is your style, look to Ravaged Rose. If amber and woody notes are more your vibe, then our Sunset Riot Intense is for you. And not to be missed is Shoreditch Leather, a buildable chypre fragrance inspired by our iconic jackets. Our bottles are influenced by the surroundings of our East London home and the metal screw lid from the hardware that runs through our stores and accessories. Each bottle is dressed with a genuine leather case, made by one of our valued leather jacket suppliers. We wanted to spread the word so we’ve enlisted the help of some London Black Cabs to get the message out! Over the past few weeks, our teams have got to know the details of each fragrance so they feel empowered to help our customers find their new favourite one. Stop by and let us help you to discover yours. #WeAreAllSaints

Last week we opened our brand new store in the Mall of Arabia, Cairo. This is our first standalone location in Egypt. Opened in partnership with Nile Projects - Fashion Retail, we are so excited to now be welcoming customers to this premium shopping destination to introduce them to our brand and our autumn collection. We’ve brought our new concept store fit to the location which features our iconic sewing machines, bespoke furniture and LED ALLSAINTS lighting. Getting a store to opening day takes a huge amount of planning, time and effort from so many teams. A huge thank you to our store, wholesale and franchise, retail operations, visual merchandising, store design and construction and PR and marketing teams as well as the teams from Nile Project for collaborating so well to make it happen! We’re delighted to have a presence in such an exciting market and look forward to our continued partnership with Nile Project as we move forward with our Egyptian expansion. #WeAreAllSaints

ALLSAINTS CELEBRATES 30-YEAR ANNIVERSARY 2024 marks an exciting and significant milestone for our brand, as we celebrate thirty years of championing individuality and self-expression through fashion, all while maintaining uncompromising standards of design, craftsmanship and quality. With our distinct and authentic DNA, we stand proudly as an inclusive brand that transcends boundaries of gender, age, lifestyle, ethnicity and nationality. Crafting exceptional, high-quality products lies at the heart of our mission, aimed at helping our customers both look and feel their best. Our overarching goal is to demonstrate that fashion can be a catalyst for positive change. To celebrate our milestone, we have created a special 30th Anniversary Edit in celebration of the past, bringing the AllSaints Archive back to life. This limited edition collection, curated by our chief operating officer, Catherine Scorey Jobling, consists of pieces showcasing the very best from AllSaints Design DNA. We have reimagined some of our most iconic pieces from the last three decades and updated them for a new timeless wardrobe, packed with attitude. From this week, our archive collection is available to purchase online and in-store. You can explore it here: Womenswear: https://lnkd.in/gwaPtpmR Menswear: https://lnkd.in/gzuzRHHi This month, we’ll be celebrating our people, our product, our journey and our evolution. We hope you’ll follow along. 30 Years. We are AllSaints and AllSaints is all of us. #WeAreAllSaints

Continuing our AllSaints Icons series where we celebrate our team members who have contributed towards 10 or more years of our brands 30 year journey, today, meet warehouse logistics assistant Jackie Perez. Jackie is based in our North America distribution centre and has been contributing to the success of our brand for the past 11 years. Tell us a little bit about your AllSaints journey? “I first fell in love with the brand when I was on holiday. I was in Miami and went into our Lincoln Road store. From that moment on, I became obsessed! I had to be a part of whatever AllSaints was. A few years later I got the opportunity to join and I’ve held multiple roles with the brand in the years that followed. From working in the field at the Chicago Outlet, to being part of our merchandising team at LA Studios. I’m now part of our logistics team in Chicago, in the role of warehouse logistics assistant. I love that I work for a brand that has championed my career growth and encouraged me to work across so many areas of our business.” What has been your favourite AllSaints piece over the years and why? “I have so many to choose from. But if I had to narrow it down, I would say my Billie Biker with the red lining. It’s an amazing jacket. I will never forget when they photographed Selena Gomez in it!" What has made the culture at AllSaints one that you've wanted to be a part of for 11 years and counting? “The community at AllSaints is really special. I get to work with so many brilliant people on a daily basis. It’s an amazing culture to be a part of.” #WeAreAllSaints