Cordial’s Post

As we wrap up Q1, B2B marketers should be in a strong position to evaluate and adjust some things! Here are some things we are helping them assess - Reviewing Performance Against Q1 Goals - Reviewing Performance Against Q1 YoY - Adjusting Strategies Based on Data - Content and Campaign Planning for the rest of the year - Technology and Tools Assessment - Sales Alignment - Customer Feedback - Budget Review - Team and Resource Assessment - Preparing for Upcoming Events - Cybersecurity and Compliance By ensuring these areas are covered, we are ensuring the success of our B2B clients! #b2bmarketing #Q1 #marketing #data #reporting

Keep an eye on your lead source's performance after the FCC's 1:1 consent changes take effect. A flag set-up in your CRM can help you track the performance of sources that may not have been prepared. Missing this opportunity to catch significant drops in performance early could be very expensive. #FCC #marketing #sales #CRM #ActiveProspect

✅ Marketers must ensure that they have a reputable mailbox provider with enough protocols in place to protect themselves against compliance risks and to foster better trust with their target market 🎯 On top of that, they must also have strong email verification partners for greater security! Learn why here: https://okt.to/05ePXI #tech #B2B #B2Bmarketing #data #growth #demandgeneration #accountintelligence #email #emailmarketing

Scott Addington of SugarCRM states that MQLs are no longer relevant. He argues that marketers should not measure their success by the number of MQLs generated. Learn more about his perspective here: https://sgrcrm.co/3Ly1oXR #CRM #marketing #sales

Common misconception of D2C Marketers   Over the last few months, I’ve spoken with a lot of D2C brands who have told me “Our Retention is Sorted” while they were missing at least one of the following: - Marketing Automation (Retention Journeys) - Segmented/Personalized Journeys - Speedy Order Fulfillment - Weak Customer Support - Lack of Review Collection Framework All of these factors (and product quality as well) have a high impact on repeat revenue and repeating customers. Even if your brand does 30-40% of repeat revenue and is still missing one of the above factors, you’re leaving a good chunk or repeat revenue on the table. #retentionmarketing #crm #emailmarketing

Scott Addington of SugarCRM states that MQLs are no longer relevant. He argues that marketers should not measure their success by the number of MQLs generated. Learn more about his perspective here: https://sgrcrm.co/3Y8zyZW #CRM #marketing #sales

🤔 Why should I update my CRM religiously? Seems like a waste of time. If someone wants to buy, me taking notes diligently isn't going to make the more likely to buy." ⏳ The effects of CRM hygiene occur downstream. 📅 12-18 months downstream. 🏢 That company you were trying to get a meeting with? In my case I'd have 18 months of notes about their network topology and telecom requirements. I'd have a very strong business case to get a meeting. 🍂 Those people who kept blowing you off but said they do IT budgeting in November? 📈 Well it's November now and they're evaluating vendors. 🤷♂️ Remember when you couldn't figure out who had the spreadsheet with all the ISP vendors and the renewal dates? 📞 You just spent the last 6 months calling every person in the company, so now you know. 🚫 "Doing research is a waste of time," Yes, if the product can be charged to a company credit card. 💼 If you're doing 6, 7 or 8 figure deals, then 20 or 30 minutes of research on a company, and putting those notes into the CRM gives you context for the next 18 months of touchpoints. It gives you context to come back to every time you ask yourself "Do I still want to book a meeting with these people?" 🚀 All of a sudden, if you're bucketing leads, taking notes, and following up professionally, outbound goes from really hard to actually doable. 🤷♂️ Problem is most sales leaders just want you to blast out calls so they can feel good about your activity metrics instead of building for the long term. 😏 Most orgs are more interested in spam than thoughtful outreach #sales #outbound #sdr  

Scott Addington of SugarCRM states that MQLs are no longer relevant. He argues that marketers should not measure their success by the number of MQLs generated. Learn more about his perspective here: https://sgrcrm.co/4fq7YNP #CRM #marketing #sales