"Gamification," like "Community," has been stretched, misinterpreted, and burned as a term. 🎲❤️🔥 At its core, it's about motivating and rewarding members for their valuable contributions to your community. Many community builders jump straight to handing out physical swag, but there's a lot you can do from a digital, scalable, and free perspective. Whatever you choose, make sure it's something that your members actually want and will be incentivized by. Otherwise, you're spinning your wheels. See the full course here: https://lnkd.in/gYei_UVy
The trickiest part is creating a strategy that feels rewarding for different participants. In gaming you’re looking for a system that rewards casual gamers and they feel that the rewards are attainable. And hardcore gamers don’t churn through rewards too quickly!
Strategic Consultant | Community | CX | Advocacy | CustEd | GTM
4moThere are a lot of people that are skeptical of gamification in communities, and probably with some good reason. But, it is motivating to a specific set of members and does drive engagement when done properly. It's a vital component of a successful community strategy.