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The Atlanta Track Club used Strava to increase engagement for the Peachtree Road Race, the world’s largest 10K. By reactivating their Strava Club, embedding race routes, and launching creative campaigns, they were able to increase race registrations and boost engagement by 83%. “Our biggest takeaway from this collaboration was realizing how much the community can and will come together to celebrate each other’s accomplishments via Strava.” - The Atlanta Track Club Check out the full case study here: https://lnkd.in/gZmvczEJ

Atlanta Track Club: Supercharging the AJC Peachtree Road Race

Atlanta Track Club: Supercharging the AJC Peachtree Road Race

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