Tim Cook

Cupertino Postcard

Tim Cook’s Big Apple Circus

With ambient music and themed pastries, the tech giant cheerily took Big Bird, Oprah, and the journalism business under its tent.

By Nathan Heller

April 1, 2019

Tech

The iPhone X and Apple’s Mundane Vision of the Future

Ten years ago, with the launch of the original iPhone, Steve Jobs proclaimed a revolution. So why wasn’t Tuesday’s event more exciting?

By Anthony Lydgate

September 13, 2017

Annals of Technology

Apple TV and the Death of the Set-Top Box

By Simon Parkin

September 10, 2015

Currency

Apple: You’ve Seen It All Before, and Nothing Else Like It

By Joshua Topolsky

September 10, 2015

Currency

A Tale of Two Stocks: Apple and Coke in China

By Vauhini Vara

August 25, 2015

Amy Davidson Sorkin

Why a G.O.P. Gambit Backfired in Indiana

By Amy Davidson Sorkin

March 31, 2015

Currency

Can Apple Sell Wealthy Shoppers on a Luxury Watch?

By Vauhini Vara

March 9, 2015

Currency

Privacy Versus Security in Silicon Valley

By Vauhini Vara

February 13, 2015

Currency

The Best Tech Quotes of 2014

By Vauhini Vara

December 14, 2014

Currency

It’s Still Hard to Come Out at Work

By Vauhini Vara

October 31, 2014

News Desk

Tim Cook and the End of Gay Rights as a Wedge Issue

By Richard Socarides

October 30, 2014

Culture Desk

Recycle That Headquarters

By Alexandra Lange

September 26, 2014

Currency

A Key Day for Apple?

By Vauhini Vara

September 10, 2014

Books

Forces of Divergence

By John Cassidy

March 24, 2014

John Cassidy

Apple Versus Wall Street: Don’t Pity the Hedgies

By John Cassidy

February 27, 2013

News Desk

Romney is Windows and Santorum’s a Nook. Who’s the iPad?

By Nicholas Thompson

March 7, 2012

Postscript

Steve Jobs

By Nicholson Baker

October 7, 2011

News Desk

Tim Cook’s iPhone

By Nicholas Thompson

October 5, 2011

News Desk

Is Apple’s Tim Cook Listening?

By Evan Osnos

September 1, 2011