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BlackBerry Smartphone Consumer Analysis

This document summarizes consumer behaviour towards BlackBerry smartphones. It discusses that BlackBerry is a popular smartphone brand that offers features like email, messaging, browsing and more. The summary also shows that BlackBerry has over 20 million subscribers globally as of 2008, capturing an 11.7% share of the worldwide smartphone market. Charts and figures in the document show that 52% of male consumers use BlackBerry compared to 23% of females, and that magazines and friends are the most common sources of information about the brand. The BlackBerry Curve 8520 model was the most popular, used by 50% of respondents.

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Angad Kalra
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120 views8 pages

BlackBerry Smartphone Consumer Analysis

This document summarizes consumer behaviour towards BlackBerry smartphones. It discusses that BlackBerry is a popular smartphone brand that offers features like email, messaging, browsing and more. The summary also shows that BlackBerry has over 20 million subscribers globally as of 2008, capturing an 11.7% share of the worldwide smartphone market. Charts and figures in the document show that 52% of male consumers use BlackBerry compared to 23% of females, and that magazines and friends are the most common sources of information about the brand. The BlackBerry Curve 8520 model was the most popular, used by 50% of respondents.

Uploaded by

Angad Kalra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Consumer Behaviour of BlackBerry Smartphones

Submitted to: Dr. Asha Tewari


Submitted by: Angad Kalra Shreya Jain Vaibhav Rolihan Sarvesh Malhotra Jatin Sharma Sunil Goyal Tushar Solanki

Introduction
BlackBerry is a line of mobile email and smartphone devices

developed and designed by Canadian company Research In Motion (RIM). It was originally introduced in 1999 to be used as a two way pager. In 2002, the Blackberry as we know it, was born.It is a Smartphone that offers such features as push email, text messaging, web browsing, internet faxing, mobile telephone, and many other wireless informational services all on a multi touch interface. Blackberry is a perfect example of a convergent device. The company has seen explosive growth since its original release of Blackberry devices, and subscribers have reached over 20 million in 2008. BlackBerry commands a 11.7% share of worldwide smartphone sales, making it the fourth most popular device manufacturer after Google,Sony Ericsson, and Apple

60 50 40 30

20
10 0 MALE FEMALE

52
23

6
19 50

Posters or Banners Mobile Shops


Magazines Friends Television Commercials 0 10 20 30 40 50

48
Sample Using BlackBerry

27
Sample NOT using BlackBerry

75
Sample Size

Model Share
6.5%
8% 12.5% Curve 8520

50%

Bold 9000
Torch 9800 Storm Curve 8900

23%

Thank You

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