Scribd
Upload
298 views7 pages

MIM1 Week One - Overview

This document provides an overview of the Music Industry Marketing 1 course, which will introduce students to basic marketing functions as applied to the music industry. Over the course of the block, students will learn about the marketing concept, marketing mix, effects of political, economic, social and technological changes on the industry, and how to develop a marketing strategy. Students will complete 4 assessments testing their understanding of these topics.

Uploaded by

gsimpson4927
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
298 views7 pages

MIM1 Week One - Overview

This document provides an overview of the Music Industry Marketing 1 course, which will introduce students to basic marketing functions as applied to the music industry. Over the course of the block, students will learn about the marketing concept, marketing mix, effects of political, economic, social and technological changes on the industry, and how to develop a marketing strategy. Students will complete 4 assessments testing their understanding of these topics.

Uploaded by

gsimpson4927
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 7

Music Industry Marketing 1

Overview of the subject

Music Industry Marketing 1 (DJ2P 34)

About this subject:


This subject is designed to give you an underpinning knowledge of the basic functions of marketing as applied to the Music industry. It will provide you with an introduction to the basic elements of marketing, factors influencing the development of the industry and provide you with the knowledge to prepare a basic marketing strategy.

Music Industry Marketing 1 (DJ2P 34)

Over the course of Block 2 we will cover:


Marketing concept Development of marketing

Definition and application of the marketing mix

Music Industry Marketing 1 (DJ2P 34)

The effects of political policy on the music industry and the response of the music industry to political decisions The effects of economic change on the music industry and the response of the music industry to economic change. The effects of social pressures on the music industry. The effects of changing technology on the music industry.

Music Industry Marketing 1 (DJ2P 34)

Explanation of the marketing strategy Application of the marketing strategy

Presentation of the strategy

Music Industry Marketing 1 (DJ2P 34)

There will be 4 assessments:


1. Closed book (duration 1 hour): 11th December
2. Open book case study (duration 1 hour): 15th January 3. Report (PEST analysis): 5th February 4. Marketing strategy: 19th February
Music Industry Marketing 1 (DJ2P 34) 6

What is Marketing?
Lets watch this video.

Music Industry Marketing 1 (DJ2P 34)

You might also like