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SDM Presentation - Sales Potential

The document discusses the sales potential for Maxo's leech repellent in India. It estimates that the total market potential for leech repellent is 1.4 million units per year, with Maxo's estimated market share being 30% or 0.4 million units per year. Leeches are commonly found in both fresh and salt water, as well as on land under rocks and in lake bottoms, making wildlife tourists a key market segment. The document provides background on leech habitats and estimates of inbound and domestic tourism in India to support the sales potential calculation.

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Amar Kumar
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35 views6 pages

SDM Presentation - Sales Potential

The document discusses the sales potential for Maxo's leech repellent in India. It estimates that the total market potential for leech repellent is 1.4 million units per year, with Maxo's estimated market share being 30% or 0.4 million units per year. Leeches are commonly found in both fresh and salt water, as well as on land under rocks and in lake bottoms, making wildlife tourists a key market segment. The document provides background on leech habitats and estimates of inbound and domestic tourism in India to support the sales potential calculation.

Uploaded by

Amar Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SDM Group Sales potential for Maxo

Amar Kumar (G12007) Moneesh Thomas (G12029) | Sanjay Makhija (G12043) Ranjit Kokarderkar (G12038) | Mandar Chougule (G12087)

MAXO: Market Share


Overall potential

Market Potential:

Mosquito Repellent

Sales Potential: Rs.1800 Cr

Maxo

Market Share: Rs.133 Cr

Leeches Sales potential

Leeches - Habitat
Habitat for leeches
Found both in fresh as well as salt water Found on land just like maggots Found under rocks and lake bottoms

Surrogate: Wildlife tourism

Maxo Market Potential


Leeches
Inbound tourist: 18 Million Domestic tourist: 870 Million Wildlife tourism ~ 10% of inbound ~ 0.1% domestic Wildlife tourism: Inbound = 1.8 Million Wildlife tourism: domestic = 1 Million Market Potential = 50% * 2.8 Million = 1.4 Million units/ years Sales Potential = 30% * 1.4 Million = 0.4 Million units/ year

Thank You

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