Communication in Transition, Communication and Strategy
Communication in Transition
What do Managers do all Day?
10-25% time working alone 90-75% 90 75% time with others
The Roles Managers Play
Interpersonal Informational Decisional
Communication in Transition
Major Characteristics of the Managers Job
Time is fragmented Values compete Various roles are in tension The job is overloaded Effectiveness Eff ti is i a must t Efficiency is a core skill
Communication in Transition
Management skills required in Twenty-first century
Technical Relating Conceptual
Communication in Transition
Talk is the work
One-on-one Telephone Video Presentation to small group Public speaking
Communication in Transition
Information is Socially Constructed
Information is created, shared, and interpreted by people people. Information never speaks for itself. Context always drives meaning meaning. A messenger always accompanies a message. message
Communication in Transition
Your greatest challenge?
to admit to flaws in your skill set and work tirelessly to improve them. them But first, you (we) must admit to the flaws.
Communication and Strategy
Principles of communication
Dynamic Continuous Circular Unrepeatable Irreversible Complex C l
Communication and Strategy
Successful Strategic Communication
Link your message to strategy and goals of the organization Attract the attention of your audience Explain your position in terms they will understand and accept Motivate your audience to accept and act on your message y g Inoculate them against contrary messages and positions Manage audience expectations.
Communication and Strategy
Why Communicating as a Manager is Different
Levels of Responsibility and Accountability Organisational Culture Organisational Dynamics Personal Preferences
Communication and Strategy
Th k Thanks
