A Project Report On
CUSTOMER DELIGHT
At HINDUSTAN COCACOLA BEVERAGES PRIVATE LIMITED Submitted by XXXXXXXX (HT No-XXXXXXXX) In partial Fulfillment for the award of Degree in
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of XXXXXXXXX (Asst. Professor)
XXXXXXXX INSTITUTE OF MANAGEMENT
OSMANIAUNIVERSITY HYDERABAD (2012-2013)
DECLARATION
I hereby declare that this Project Report titled Customer Delight submitted by me to the Department of Business Management, O.U., Hyderabad, is a bonafide work undertaken by me and it is not submitted to any other University or Institution for the award of any degree diploma / certificate or published any time before.
Date: Place:
(XXXXXX)
HT.No: XXXXXXX
CERTIFICATION
This is to certify that the Project Report title CUSTOMER DELIGHT submitted in partial fulfilment for the award of MBA Programme of Department of Business Management, O.U. Hyderabad, was carried out by XXXXXXX (HT.NO.XXXXXX) under my guidance. This has not been submitted to any other University or Institution for the award of any degree/diploma/certificate.
INTERNAL GUIDE
PRINCIPAL
EXTERNAL GUIDE
ACKNOWLEDGEMENT
I take this opportunity to express my sincere gratitude to the Management and Staff of XXXXX Institute of Management. I especially thank Mr.Satish (Marketing Manager) and Staff of Hindustan Cocacola Beverages for allowing me to do this study and for their guidance and encouragement that made the project very effective and easy and gain some valuable knowledge for my future perspective. I am grateful to the Head of the Department XXXXXXXXfor his valuable guidance and constant encouragement throughout my project. I am very thankful to my Internal GuideXXXXXX, for her continuous support, guidance and assistance in the completion of the project.
(XXXXXX)
HT No: XXXXXXXX
CONTENTS
CHAPTERS 1 2 3 Introduction Literature Review Profiles A) Industry Profile B) Company Profile C) Product Profile 4 5 6 7 8 Data Analysis and Interpretation Findings Conclusions Suggestions & Recommendations Appendices Bibliography TITLES PAGE NUMBERS 1-7 8-13 14 15-21 22-26 27-34 35-53 54 55 56-57 58-61