Scribd
Upload
2K views2 pages

Questionnaire Activa

This document is a questionnaire for a survey on the brand image of Honda Activa scooters. It contains 15 multiple choice questions regarding respondents' demographics, their perceptions and satisfaction with Honda Activa, how they first learned about the brand, and how they compare it to other scooter brands in terms of features, image, and competitive factors. The questionnaire seeks to understand customers' views of Honda Activa in order to evaluate the brand's image.

Uploaded by

Shams S
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
2K views2 pages

Questionnaire Activa

This document is a questionnaire for a survey on the brand image of Honda Activa scooters. It contains 15 multiple choice questions regarding respondents' demographics, their perceptions and satisfaction with Honda Activa, how they first learned about the brand, and how they compare it to other scooter brands in terms of features, image, and competitive factors. The questionnaire seeks to understand customers' views of Honda Activa in order to evaluate the brand's image.

Uploaded by

Shams S
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

QUESTIONNAIRE

I ______________________________ pursuing final B.B.M, conducting a survey on BRAND IMAGE OF HONDA ACTIVA as a partial fulfillment of my curriculum, I would like to seek your valuable ideas .so, I request you to provide the relevant information

Name:
1. Age group of the respondents A. 18-25 B. 25-32 C. 32-39 D. 39 & above

Occupation:

2. Gender of the respondents A. Male B. Female

3. If you were to recommend a scooter would you recommend anyone Honda Activa? A. Yes B. No

4. How do rate Honda Activa in terms of Basis Ride, Handling Comfort Road grip Mileage Design Engine performance Speed Braking Pick-up Excellent Good Average Poor

5. How did you come to know about HONDA ACTIVA? A. Sales men B. Advertising C. Friends/relatives D. Other sources

6. Are you satisfied with the decision of buying HONDA ACTIVA? A. Fully satisfied B. Satisfied C. Partly satisfied D. Not satisfied

7. How did you perceive the brand? A. Excellent B. Strong C. Moderate D. Weak

8. What did you think the best specialty of this brand? A. Fuel efficiency B. Price C. Style & look D. Low maintenance 9. How do you rate the brand against its competitors brand?

A. Excellent

B. Very good

C. Good

D. Average

10. Do you think company is strongly standing on its image? A. Yes ( ) B. No ( )

11. Which company brand do you think is competitive with your brand? A. Ford B. Honda C. Tata D. Maruti Suzuki

12. On what basis did you purchase the product? A. Strongly brand image B. Mode of transplantation C. Price D. Others

13. What are the competitive factors regarding this brand with comparison to other

brands? A. Brand image efficiency 14. Does HONDA advertisements motivate to buy the product? A. Yes B. No B. Service C. Price D. Fuel

15. Any suggestions you would like to make reference to this brand ? Thank you, Signature ____________________

You might also like