Scribd
Upload
7K views20 pages

Store Layout

Store layout refers to how merchandise is arranged in a store and influences customer behavior. There are several types of layouts including grid, free flow, boutique, loop, and spine. A grid layout arranges items in straight rows, while a free flow layout groups items into patterns. A boutique layout creates small departments. A loop layout forms a circular path through the store, and a spine layout uses a central aisle to access sections. Each layout has advantages like merchandising exposure or flexibility, and disadvantages like limiting browsing or increased costs.

Uploaded by

krishnavn
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
7K views20 pages

Store Layout

Store layout refers to how merchandise is arranged in a store and influences customer behavior. There are several types of layouts including grid, free flow, boutique, loop, and spine. A grid layout arranges items in straight rows, while a free flow layout groups items into patterns. A boutique layout creates small departments. A loop layout forms a circular path through the store, and a spine layout uses a central aisle to access sections. Each layout has advantages like merchandising exposure or flexibility, and disadvantages like limiting browsing or increased costs.

Uploaded by

krishnavn
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 20

STORE LAYOUT

Store layout is the way merchandise is laid


out for inspection and accessed by consumers
It has two significant effects on the consumer
behavior & buying activity:
 It determines the appearance of the store
 It limits the way in which customers may
negotiate their way round the store, which
affects customer traffic flow/circulation.
Types of store Lay out
The Grid
Free flow
Boutique
Loop
Spine
THE GRID LAYOUT
The grid/gridiron pattern usually has main,
secondary & tertiary aisles & consumers are
exposed to all products.
Grid Layout is a type of store layout in which
counters and fixtures are placed in long rows
or “runs,” usually at right angles, throughout
the store.
Widely used in supermarkets, variety &
discount stores
Advantages
Uses space efficiently
Low cost
Customer familiarity & allows more customers
Merchandise exposure
Ease of cleaning
Simplified security
Possibility of self-service
Disadvantages
Plain & un interesting
Limited browsing
Stimulation of rushed shopping behavior
Increases security risks
Makes displays rigid
Customers feels isolated
FREE FLOW LAYOUT
Free-Flow Layout is a type of store layout in
which fixtures and merchandise are grouped
into free-flowing patterns on the sales floor.
Designed more unstructured flows of store
traffic &allows relaxed customer shopping
Widely used in department & specialty stores
Advantages
Flexibility in layout
Allowance for browsing and wandering
freely
Increased impulse purchases
Visual appeal
Cross aisles makes shopping easier
Disadvantages
Expensive on space requirements
Cost of fixtures is higher
Waste of floor space
Possibility of confusion
Difficulty of cleaning
Disney's effective free flow
layout
Boutique
Also known as concept pattern
It effectively adapt free flow system by
creating departments to sell related
merchandise. This is also known as associated
sales.
Widely used in small specialist shop &
specialty areas in department stores.
Storage, Receiving, Marketing

Dressing Rooms
Underwear

Tops
Accessories

Hats and Handbags


Stockings

Checkout counter

Clearance Items
Casual Wear

Tops
Pants

Skirts and Dresses


Feature Feature
Jeans

Open Display Window Open Display Window


Advantages
Create a sense of space within a small
area
Customer can easily see complete range
of merchandise
Customer can link items in different
categories
Appears most appealing to customers

Disadvantages
Cost of using space as center space is left
empty

LOOP LAYOUT
Also known as Race Track.
Loop Layout is a type of store layout in which
a major customer aisle begins at the
entrance, loops through the store, usually in
the shape of a circle, square, ar rectangle, and
then returns the customer the front of the
store.
It is useful for large stores
Advantages
It guides customer round a large area
It exposes large amounts of merchandise

Disadvantages
Customers cannot focus on intended
purchase
Need for internal walls/island screens
SPINE LAYOUT
Spine Layout is a type of store layout which is
similar to that of loop layout except that
customer returns by same path .
It uses a central path way to access various
sections of the store with branch lines
Spine layout can be used as the basis for ‘S’
shaped & ‘Y’ shaped layout.
Advantage
Retailer can utilize the benefits of free flow,
grid and loop systems.

Disadvantage
Retailer may need to vary the shape of
central walk way & increase expenditure
on fixtures & fittings

You might also like