5 Cs of Marketing 5 Cs of Marketing STP of Marketing 4PS of Marketing
This document discusses key marketing concepts including the 5 Cs of marketing, STP of marketing, and 4Ps of marketing. It references common frameworks used in strategic marketing planning around customer, company, cost, communication and convenience; segmentation, targeting, positioning; and the marketing mix of product, price, place and promotion.
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5 Cs of Marketing 5 Cs of Marketing STP of Marketing 4PS of Marketing
This document discusses key marketing concepts including the 5 Cs of marketing, STP of marketing, and 4Ps of marketing. It references common frameworks used in strategic marketing planning around customer, company, cost, communication and convenience; segmentation, targeting, positioning; and the marketing mix of product, price, place and promotion.