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5 Cs of Marketing 5 Cs of Marketing STP of Marketing 4PS of Marketing

This document discusses key marketing concepts including the 5 Cs of marketing, STP of marketing, and 4Ps of marketing. It references common frameworks used in strategic marketing planning around customer, company, cost, communication and convenience; segmentation, targeting, positioning; and the marketing mix of product, price, place and promotion.

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Mahesh Govind
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0% found this document useful (0 votes)
80 views1 page

5 Cs of Marketing 5 Cs of Marketing STP of Marketing 4PS of Marketing

This document discusses key marketing concepts including the 5 Cs of marketing, STP of marketing, and 4Ps of marketing. It references common frameworks used in strategic marketing planning around customer, company, cost, communication and convenience; segmentation, targeting, positioning; and the marketing mix of product, price, place and promotion.

Uploaded by

Mahesh Govind
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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5 cs of marketing

5 cs of marketing
STP of marketing
4PS of marketing

STP of marketing
4PS of marketing

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