CASE PREPARATION CHART
Case Title: Kanpur Confectionaries Private Limited
I. SHORT CYCLE PROCESS
Name: Alok Gupta
Position: Chairman and MD
Issue(s)
Case Assignment:
D. Decision Criteria
How would you evaluate these alternatives?
1.
2.
Whether to act as a Contract Manufacturing unit of A-One
Confectioneries.
A-One has made an offer to Kanpur Confectionaries to act as its
CMU.
3.
E. Alternative Assessment
Assess these alternatives on the criteria in D.
The decision is not simple to take as it has both its advantages and
disadvantages.
The advantages being cutting down on the costs and lowering
business risk. While the disadvantage is the loss of independence.
F. Preferred Alternative: select the best alternative
The issue has to be resolved as soon as possible as a suitable reply has
to be given to A-one confectionaries.
Case Difficulty Cube
How difficult the case is analytically (1-3), conceptually (1-3) and
presentation-wise (1-3) 1 least diff.
Predicted Outcome
If you selected this alternative, what would be outcome?
G. Action & Implementation Plan
How: (___1____, ___1___, ____2___)
Analytical Conceptual Presentation
Timing
Milestones
Who: who will implement the solution?
II. LONG CYCLE PROCESS
What: what will be implemented?
A. Issue(s)
When: when it will be implemented?
Immediate
What are immediate issues?
Basic
What are basic issues?
1. Whether to accept the offer IV
1. Can they use their resource
more efficiently? II
2.
2. Can they take the growth of
their company forward? II
Low
High
Importance
Urgency
Low
I
II
High
III
IV
B. Case Data Analysis
Mark the events, people, materials, etc. which have led to the
current problem.
Candy Unit Glucose biscuits Work for Pearson Offer from APL
MKG
Mohan Gupta
Alok Gupta
C. Alternative Generation
What are the alternatives to solve the problem?
1. Accept the offer and also try to increase its own market.
2. Reject the offer and concentrate on developing its own market,
reducing costs and increasing capacity.
Where: where it will be implemented?
How: How it will be implemented?
Missing Information: any info which is missing and which you
would like to have?
Assumptions: Any assumptions you are making?