CHANTELLE

ORMOND
chantelle.ormond@gmail.com u 905.807.3223 u Toronto, ON u LinkedIn

PROFILE

A passionate and enthusiastic French-speaking public relations professional with writing and research
skills developed at Queens University and Seneca College. A strong communicator with PR experience
garnered through volunteering with local and national organizations. Experienced creating articles, media
releases, event plans and strategically managing social media. Well-spoken public relations professional
with an interest in media relations, writing and creating creative content.

EDUCATION

Ontario Postgraduate Diploma in Public Relations and Corporate Communications

Seneca College, Toronto, ON

September 2015 April 2016

Honours Bachelor of Psychology and Health Studies

Queens University, Kingston, ON

EXPERIENCE

September 2010 June 2015

Source My Garment
Communications Coordinator




April 2016 Present
Conducted a social media audit and created a social media communications plan to execute
initiatives
Managed social media accounts, such as Facebook, Instagram, Twitter, and Pinterest
Developed marketing material and campaigns resulting in a 20% increase in followers on
Facebook, Twitter and Instagram
Created a media relations communications plan and executed initiatives such as media lists,
media monitoring, media pitches, media releases and facilitated interviews with media
Edited and created copy for company website
Edited white pages of founders book
Researched and wrote blog posts for the company website
Completed tasks with minimal direction

Hacking Health Global Team
Communications and Social Media Volunteer

November 2015 February 2016
Assisted Hacking Healths public relations department to communicate innovative solutions to
the public via various social media platforms
Produced online content, blogs and social media posts, which drove traffic to the Hacking Health
social platform and facilitated online engagement
Assisted in strategically defining, directing and developing marketing, PR, and social media
strategies

AllerGen The Allergy, Genes and Environment Network

Communications Volunteer







February 2016
Assisted the Director of Communications and Events Coordinator with editing and proofreading
contest applications
Produced multiple press releases on newsworthy content regarding AllerGen
Wrote a web story about an AllerGen researchers appointment
Wrote personal stories for AllerGens Annual Report

CHANTELLE ORMOND
chantelle.ormond@gmail.com u 905.807.3223 u Toronto, ON u LinkedIn

HealthAchieve
Social Media Volunteer Instagram






November 2015
Managed the Instagram account of one of the largest and most respected health care events in
North America run by the Ontario Hospital Association (OHA)
Liaised with exhibitors and OHA staff

Mackenzie Health Foundation

Media Relations Gala Volunteer




October 2015
Assisted Donor Relations and Communications Coordinator with media relations

Comfree Commonesense Network Brokerage

Sales Dispatch Officer






May 2015 August 2015
Scheduled appointments for potential clients with licensed sales representatives
Provided exceptional customer service via telephone

SKILLS

Languages French
Proficient oral communication and presentation skills in French. Intermediate written skills in French.

Media Relations
Ability to capture, understand and support the voice, mission and vision of various brands to produce
content for deliverables across online and offline channels.

Social Media
Creative mindset, excellent writing skills and understanding of social media platforms and digital
marketing trends with the ability to strategically plan and implement content on the social web optimizing
content, technology and community engagement.

Writing
Ability to write effectively in a variety of capacities. Writes clear and concise content from an education in
Psychology and corporate communications, which has provided a strong writing foundation.

Event Planning
Relentless attention to detail, excellent time management skills and ability to creatively solve problems
while remaining calm under pressure allows for efficiency when producing results.

Web Design
Keen eye for aesthetic appeal including colour, flow, balance, proportion and spacing allow for a well-
designed vision. Basic HTML knowledge with the ability to create and manipulate coding and adapting
website to clients needs. Has experience with content managing sites including WordPress and Weebly.

ASSOCIATIONS

Canadian Public Relations Society

September 2015 Present

September 2015 Present

Member in Good Standing

International Association of Business Communicators

Member in Good Standing