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Consumer Behaviour-Lays Questionnaire

The document is a 15 question survey about snack and chip preferences. It asks questions about whether the respondent prefers snacks like chips, what brand of chips they prefer including Lays, their favorite flavor of Lays, how often they consume Lays, what influences their choice of Lays, childhood memories related to Lays packaging, their rating of Lays as a product, and whether they would recommend Lays to others.

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Poonam Chauhan
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© Attribution Non-Commercial (BY-NC)
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6K views2 pages

Consumer Behaviour-Lays Questionnaire

The document is a 15 question survey about snack and chip preferences. It asks questions about whether the respondent prefers snacks like chips, what brand of chips they prefer including Lays, their favorite flavor of Lays, how often they consume Lays, what influences their choice of Lays, childhood memories related to Lays packaging, their rating of Lays as a product, and whether they would recommend Lays to others.

Uploaded by

Poonam Chauhan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

1. Do you prefer having snacks?

a) Yes b) No

2. What snack do u prefer having?

a) Chips b) Bhujia c) Biscuits d) Namkeen e) Others

3. Out of the following which chips would u prefer having?

a) Haldiram’s chips b) Bingo c) Uncle chips d) Lays e) Any other

4. Which flavor of lays do u like the most?

a) Spanish Tomato c) Hot and Sweet e) Plain salted

b) Magic Masala d) American Cheese

5. Do you think lays has enough flavors?

a) Yes b) No

6. How often do you consume lays?

a) Never b) Often c) Very often d) rarely e) Sometimes

7. What do you think compels you to have lays?

a) Brand name b) Taste c) Price d) Other

8. Does the celebrity endorsement encourage you to have lays? (ex: dhoni and

saif )
a) yes b) no

9. As a kid have you been someone who grew up collecting tazo’s which used

to come with the lays packet?

a) No b) Yes

10. Are you someone who has been consuming lays since your childhood?

a) Yes b)No

11. Who all in your family prefer lays?

a) brothers/sisters b) Parents c) No one

12. How would you rate lays as a product?

a) Good b) Very good c) Excellent d) Average e) Bad

13. Considering lays comes under the junk food category, do you think its

healthy?

a)Yes b) No

14. What is your source of information for the various lays flavors?

a) Advertisement’s b) Stores c) Friends/Family recommendation d) Other

15. Would you suggest others to buy lay’s?

a)Yes b) No

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