Presenter: Amara Rehman, A05BBA 061
Company history:
Established in 1986
Haleeb has launched more than one
product each year since 1997.
These products include Haleeb Asli
Desi ghee, Haleeb Cream,Tropico
juices and the like.
Presenter: Amara Rehman, A05BBA061
:Haleeb’s Products
1997 Haleeb Asli Desi Ghee
1998 Haleeb Cream, Candia Skimz Milk Powder
1999 Candia Milk, Candia Skimz Liquid Milk
2000 Tropico Juice Drink, Haleeb Dairy Queen
2001 Haleeb N'rish Instant Full Cream Milk Powder
2002 Haleeb N'rish Fortified Instant Full Cream Milk Powder
2003 Candia Tea Max Dairy Whitener, Haleeb Butter,
Haleeb Plain Yogurt, Haleeb Lassi Drink
2004 Haleeb Good Day Pure Juice, Haleeb Fun Day Juice
Drink, Candia Candy'Up Flavoured Milk
2005 Haleeb Cream With Honey, Haleeb Tea Max with
Cardamom, Haleeb Labban, Haleeb Good Day(Mix Fruit,
Red Grapes, Mango Pineapple)
2006 Haleeb Reshmi Pack, Candia Classic, Skimz Pouch,
Tropico Nectar
Presenter: Amara Rehman, A05BBA061
:Company profile
First company to use tetra pack’s novel
packaging formats, Tetra Brick Aseptic &
Tetra Fino Aseptic.
Haleeb Foods has introduced a number of
unique products like; Haleeb Labban, Tea
Max, Haleeb Good Day.
Make Haleeb Foods Pakistan’s No.1 and
fastest growing packaged food company.
Year 2005, Annual turnover is Rs. 7.2 billion.
Presenter: Amara Rehman, A05BBA061
:Exports
The company exports its products to foreign
countries that include:
South Korea
Bangladesh
Afghanistan
Central Asian States.
Presenter: Amara Rehman, A05BBA061
:International Certifications
Haleeb Foods has three international
certifications of quality and prestige:
HACCP (in process controls for safer
products)
ISO 9002 (better quality for greater customer
satisfaction)
ISO 14000 ( environment-friendly
operations)
Presenter: Amara Rehman, A05BBA061
:Company’s Mission
Build branded food business to improve quality
of life by offering tasty, affordable and highly
nutritional products to our consumers while
maximizing stake holders’ value
Presenter: Amara Rehman, A05BBA061
:Company’s Vision
Most innovative and fastest growing food
company offering products enjoyed in
“every home every day”
Presenter: Amara Rehman A05BBA061
Company’s Slogan:
Haleeb Foods
Haleeb Food’s slogan says we bring
you the best products as compared
to any other packaged food
company.
Presenter: Amara Rehman, A05BBA061
Haleeb’s Policy:
Build branded food business to improve
quality of life with the quality products.
Meet all the requirements of consumer
satisfaction, safety and environment related
laws.
Prevention of pollution through controlling
levels of harmful emission.
Contribute towards safe and healthy
environment.
Presenter: Amara Rehman, A05BBA061
Promote mutual trust with suppliers,
employees, shareholders and the community.
Provide all the necessary resources for the
continual improvement in quality, safety of
our products, processes and environment.
Presenter: Amara Rehman, A05BBA061
Presenter: Wajeeha Arshad, A05BBA050
:Haleeb Products
Haleeb Dairy products
Haleeb Milk
Haleeb Juices
:Haleeb Dairy products
Haleeb Asli Desi
Ghee:
Pure and free from
artificial ingredients
Presenter: Wajeeha Arshad, A05BBA050
Haleeb Butter:
Rich in taste and a
natural source of
vitamin A and D.
Presenter: Wajeeha Arshad, A05BBA050
Haleeb Cream:
Hygienically processed from
pure fresh milk.
Luxuriously rich in its
thickness and nutritional
value.
Presenter: wajeeha Arshad, A05BBA050
Haleeb Yogurt:
meets the highest
quality standards
and gives the
consumers
unmatched quality,
freshness and
taste.
Presenter: Wajeeha Arshad, A05BBA050
Candia Tea Max:
A special milk that
provides a rich taste in
tea. Also available in
unique cardamom
flavor.
Presenter: Wajeeha Arshad, A05BBA050
:Haleeb Juices
Fun Day Tropico Juice Drinks:
Pesenter: Wajeeha Arshad, A05BBA050
Haleeb Good Day: Tropico Nectar:
Presenter: Wajeeha Arshad, A05BBA050
Haleeb Labban:
Haleeb Labban is the only
ready to drink packed
LASSI available in
Pakistan.
Available in Salty and
Sweetened variants.
Presenter: Wajeeha Arshad, A05BBA050
:Haleeb UHT Milk
Haleeb Milk Haleeb Dairy Queen:
Presenter: Wajeeha Arshad, A05BBA050
Candia Milk Candia Classic:
makes classic tea.
Presenter: Wajeeha Arshad, A05BBA050
Haleeb Skimz liquid: Haleeb Skimz Powder:
fat free milk.
Presenter; Wajeeha Arshad, A05BBA050
Candia Candy Up: Haleeb Gold:
Flavored milk. Thickest milk with extra
cream.
Presenter: Wajeeha Arshad, A05BBA050
Haleeb Reshmi Pack: Haleeb Bottle:
presenter: Wajeeha arshad, A05BBA050
:Newly launched (02-06-2007)
Haleeb Cheddar
Cheese:
Made up of completely
halal ingredients and
has a great
combination of
calcium, proteins
and vitamins.
Presenter: wajeeha Arshad, A05BBA050
Presenter: Sadia Ahmad, A05BBA029
:Market Focus
Provide customer value and satisfaction.
Product development
Product diversification
Product positioning
Innovation
Ethics
Presenter: Sadia Ahmad, A05BBA029
:Market segmentation
Segments market on the basis of
Income
Lifestyle
And
Benefits
Presenter: Sadia Ahmad, A05BBA029
:Target Market
Targets upper, upper middle and lower
middle classes.
Products are available in varied quantities
and prices.
Establishing plants in the rural areas that will
enable those people to have an access to
Haleeb’s products.
Presenter: sadia Ahmad, A05BBA029
:Market Research
The Company carries out a research of 1.5 to
2 years before launching any new product.
The research process:
Competitors actions.
Marketing plan for the new product.
New product development.
Product is launched.
Presenter: Sadia Ahmad, A05BBA029
:Self competitors
The company offers a variety of products that
compensate the need of one e.g.
Haleeb Milk and Haleeb Dairy queen
Haleeb good day and Tropico
Skimz liquid and skimz powder
Haleeb Gold and candia tea max
Candia milk and Haleeb Bottle.
Presenter: Sadia Ahmad, A05BBA029
:Promotional Strategies
Television commercials.
Bill Boards Advertising
Margin to retailers.
Different campaigns.
Collaboration with organizations.
Ramadan special offers
Price cuts
More quantity per unit offers.
Presenter: Sadia Ahmad, A05BBA029
Collection centers:
700 Collection centers Nation
wide.
:Processing Units
The company has 2 processing
.units
Located at
Shaikhupura road .1
Rahim Yar Khan .2
:Distribution channels
1100 Distributors within Pakistan
The distributors are also located in
Afghanistan, Hong Kong and various other
countries.
Presenter: Sadia Ahmad, A05BBA029
:Marketing Budget
marketing budget seggregation
40%
Milk products
other products
60%
Presenter: Sadia Ahmad, A05BBA029
Presenter: Anum Nadeem, A05BBA031
:Areas under consideration
University of the Punjab ( Hailey college of
Banking & Finance, College of Pharmacy,
college of Information Technology, College of
Art And design)
Housewives. (Lahore(
Presenter: Anum Nadeem, A05BBA031
:Purpose of the Survey
To find out
Whether the consumers are getting that
satisfaction from the company’s products
which the company claims.
What do the customers think about the
company’s performance.
Customers loyalty towards Haleeb’s
products.
Presenter: Anum Nadeem, A05BBA031
:Results of the survey
1.Do you use Haleeb products?
31%
users
non users
62% rare users
7%
Presenter: Anum Nadeem, A05BBA031
2.for how long have you been using Haleeb
Products?
15%
less than a year
more than a year
56% 29% more than 5 years
Presenter: Anum Nadeem, A05BBA031
3.What factor attracted you to purchase haleeb
first time?
advertisement
price
34% 37%
packaging
suggested by
4% someone
11%
14% just for trial
Presenter: Anum Nadeem, A05BBA031
4.what compelled you to repurchase haleeb
products?
6%
19%
quality
price
met my expectation
14% 61%
any other reason
Presenter: Anum Nadeem, A05BBA031
5.Rate the best product?
26%
dairy products
haleeb juices
56%
UHT Milk
18%
Presenter: Anum Nadeem, A05BBA031
Do you think that the advertisements of Haleeb
are enough for the promotion of the brand?
28%
35%
Yes
No
To some extent
37%
Presenter: Anum Nadeem, A05BBA031
7.You buy haleeb's products because they are
manufactured at Haleeb Foods (pvt) ltd?
38%
Yes
No
62%
Presenter: Anum Nadeem, A05BBA031
8.which brand do you think is the closest
competitor of Haleeb?
11%
Nestle
Angrofoods
89%
Presenter: Anum Nadeem, A05BBA031
9.If you were offered some other brand's free
products would you switch to them?
30% 29%
Yes
No
For sometime
41%
Presenter: Anum Nadeem, A05BBA031
10.what would you do if you don't find haleeb
products in one shop?
28% Go to another shop
39%
prefer available one
look for second
preferred brand
33%
Presenter: Anum Nadeem, A05BBA031
:Retained customers
,According to the survey
The company has retained 49% loyal
. customers
presenter: Sana Riaz, A05BBA022
:Strengths
Brand Name
Choice of Product
Research and Development
Quality
Retention of customers
Presenter: Sana Riaz, A05BBA022
Weaknesses:
Less Television advertisement
Availability of juices
Presenter: Sana Riaz, A05BBA022
Opportunities:
Collaboration with foreign
organizations.
Market of Haleeb cheese.
Presenter: Sana Riaz, A05BBA022
Threats:
Less
TV Commercials
Competitors: Nestle.
Presenter: Sana Riaz, A05BBA022
Suggestions &
:Recommendations
The Company should pay attention towards
TV Commercials, that will help in attracting
new customers.
Better distribution in rural areas.
Better promotional activities and distribution
for other products than milk.
Presenter: Sana Riaz, A05BBA022
Incentive to customers besides
shopkeepers.
Target youngsters as market as they
have great potential to convince family
members to purchase company’s
products.
Make more innovative products.
Presenter: Sana Riaz, A05BBA022
QUESTIONS!
