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Analysis of Customer Relationship Management in Banking Sector

This document summarizes a project report submitted by Sandeep Rai in partial fulfillment of an MBA degree from RIMT Institute of Management and Computer Technology. The report analyzes customer relationship management practices in the banking sector, with a focus on Punjab National Bank. It was conducted under the guidance of Ms. Manjari Tejpal and acknowledges cooperation from respondents and support from family and friends.

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48 views4 pages

Analysis of Customer Relationship Management in Banking Sector

This document summarizes a project report submitted by Sandeep Rai in partial fulfillment of an MBA degree from RIMT Institute of Management and Computer Technology. The report analyzes customer relationship management practices in the banking sector, with a focus on Punjab National Bank. It was conducted under the guidance of Ms. Manjari Tejpal and acknowledges cooperation from respondents and support from family and friends.

Uploaded by

amritarora24
Copyright
© Attribution Non-Commercial (BY-NC)
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ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR

A STUDY CONDUCTED AT PUNJAB NATIONAL BANK

A PROJECT REPORT

Submitted by

SANDEEP RAI
In partial fulfillment for the award of the degree Of

MASTER IN BUSINESS ADMINISTRATION

RIMT- INSTITUTE OF MANAGEMENT AND COMPUTER TECHNOLOGY

PUNJAB TECHNICAL UNIVERSITY:: JALANDHAR

2010-11

CERTIFICATE

This is to certify that the research work entitled ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR has been undertaken by Sandeep Rai under my guidance in the partial fulfillment of requirement of post graduate course MBA-4th Semester. This is also certifying that Sandeep Rai 95072238781, student of RIMTIMCT has worked under my guidance.

Project guide:

Ms. Manjari Tejpal H.O.D RIMT-IMCT Date:______________

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ACKNOWLEDGEMENT
This report has been made possible through the direct and indirect cooperation appreciation and gratitude. First of all with the limitless humility, I would like to thank god for bestowing me with favorable circumstances and keeping me in high spirits. A feeling of elation insists me on expressing my heartiest gratitude to my respondents for their cooperation during the completion of the project. I am also very thankful to the H.O.D RIMT-IMCT Mrs.Manjari Tejpal, who guided me for the completion of this project. Last but not the least I must express my gratitude to my family and various friends who gave moral support for completing this project work.

SANDEEP RAI

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