Scribd
Upload
211 views8 pages

Dog Food Industry Analysis

This document analyzes the competitive forces in the dog food industry using Porter's five forces model. It finds that the industry experiences high competition due to many similar-sized players worldwide and little product differentiation. Barriers to entry are significant due to requirements for consumer analysis, marketing expertise, and research costs. Supplier power is moderate as there are many suppliers but ingredients are critical. Buyer power is high as switching costs are low and products are essential. Substitutes like homemade food pose a threat if switching costs are low. The document compares major brands on product lines, targeting, distribution, and pricing.

Uploaded by

Ajantha Balu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
211 views8 pages

Dog Food Industry Analysis

This document analyzes the competitive forces in the dog food industry using Porter's five forces model. It finds that the industry experiences high competition due to many similar-sized players worldwide and little product differentiation. Barriers to entry are significant due to requirements for consumer analysis, marketing expertise, and research costs. Supplier power is moderate as there are many suppliers but ingredients are critical. Buyer power is high as switching costs are low and products are essential. Substitutes like homemade food pose a threat if switching costs are low. The document compares major brands on product lines, targeting, distribution, and pricing.

Uploaded by

Ajantha Balu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Competitive Analysis

Porters five forces

Dog population around 8 million

4/20/2012

Csar

Industry Rivalry
Growth in the industry especially after globalization

It is a highly competitive Industry

4/20/2012

Csar

Why?..
Many players in this Industry about the same size throughout the World Only little differentiation between competitors Changing demographics and cultural attitudes of the consumers Thus, it has a good market share base in Pet food industry
4/20/2012 Csar 3

Threat of New Entrants


BARRIERS TO ENTRY: Analysis of Consumer Preferences Regulation and Marketing references Local Competition Loyalty to Major Brands Cost involved in Research Investigation about Opportunities

4/20/2012

Csar

Power of Suppliers

The power of suppliers within the dog food industry is relatively small, while considering the industry, profits etc

Because there are many suppliers

But if the main ingredient of the product is not readily available

The product is extremely important to buyers

4/20/2012

Csar

Power of Buyers
Large number of buyers Switching to another (competitive) product is not simple The product is extremely important to buyers and they cannot do without the product for a period of time
4/20/2012 Csar 6

Substitutes

If the cost of switching is low, then this posses a serious threat.


Home made food

4/20/2012

Csar

Brand Affinity

Product range Brekkies Ultima

Particularity Good Quality Approved by vetenarians

Type of products Junior maxi Junior original Adult Senior Puppy Adult Senior Targeted dog food Dog treats Puppy Adult Segemented into each breed Junior Adult Dog treats Puppy Adult Senior By size By need (oral care, skin and coat, hip and joint, weight)

Distributors

Price

Purina

Friskies One

Good quality Approved by vetenarians Many flavors

Royal Canin

Royal Canin

High quality Variety of products Clinically beneficial Approved by vetenarians Low Quality (bulk) No variety Medium quality (artificial flavors)

Carrefour

Carrefour

Mars Inc

Pedigree Canigou

4/20/2012

Csar

You might also like