Analysis of Pupil

Performance
`

COMMERCE

Research Development and Consultancy Division

Council for the Indian School Certificate Examinations
New Delhi
Year 2018
__________________________________________________________________________________

Published by:
Research Development and Consultancy Division (RDCD)
Council for the Indian School Certificate Examinations
Pragati House, 3rd Floor
47-48, Nehru Place
New Delhi-110019

Tel: (011) 26413820/26411706

E-mail: council@cisce.org

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All rights reserved. The copyright to this publication and any part thereof solely vests in the Council for
the Indian School Certificate Examinations. This publication and no part thereof may be reproduced,
transmitted, distributed or stored in any manner whatsoever, without the prior written approval of the
Council for the Indian School Certificate Examinations.
 FOREWORD

This document of the Analysis of Pupils’ Performance at the ISC Year 12 and ICSE Year 10
Examination is one of its kind. It has grown and evolved over the years to provide feedback to
schools in terms of the strengths and weaknesses of the candidates in handling the examinations.

We commend the work of Mrs. Shilpi Gupta (Deputy Head) of the Research Development and
Consultancy Division (RDCD) of the Council and her team, who have painstakingly prepared this
analysis. We are grateful to the examiners who have contributed through their comments on the
performance of the candidates under examination as well as for their suggestions to teachers and
students for the effective transaction of the syllabus.

We hope the schools will find this document useful. We invite comments from schools on its
utility and quality.

Gerry Arathoon
October 2018 Chief Executive & Secretary

i
 PREFACE

The Council has been involved in the preparation of the ICSE and ISC Analysis of Pupil Performance
documents since the year 1994. Over these years, these documents have facilitated the teaching-learning
process by providing subject/ paper wise feedback to teachers regarding performance of students at the ICSE
and ISC Examinations. With the aim of ensuring wider accessibility to all stakeholders, from the year 2014,
the ICSE and the ISC documents have been made available on the Council’s website www.cisce.org.

The documents include a detailed qualitative analysis of the performance of students in different subjects
which comprises of examiners’ comments on common errors made by candidates, topics found difficult or
confusing, marking scheme for each answer and suggestions for teachers/ candidates.

In addition to a detailed qualitative analysis, the Analysis of Pupil Performance documents for the Examination
Year 2018 have a component of a detailed quantitative analysis. For each subject dealt with in the document,
both at the ICSE and the ISC levels, a detailed statistical analysis has been done, which has been presented in
a simple user-friendly manner.

It is hoped that this document will not only enable teachers to understand how their students have performed
with respect to other students who appeared for the ICSE/ISC Year 2018 Examinations, but also provide
information on how they have performed within the Region or State, their performance as compared to other
Regions or States, etc. It will also help develop a better understanding of the assessment/ evaluation process.
This will help teachers in guiding their students more effectively and comprehensively so that students prepare
for the ICSE/ ISC Examinations, with a better understanding of what is required from them.

The Analysis of Pupil Performance document for ICSE for the Examination Year 2018 covers the following
subjects: English (English Language, Literature in English), Hindi, History, Civics and Geography (History
and Civics, Geography), Mathematics, Science (Physics, Chemistry, Biology), Commercial Studies,
Economics, Computer Applications, Economic Applications, Commercial Applications.
Subjects covered in the ISC Analysis of Pupil Performance document for the Year 2018 include English
(English Language and Literature in English), Hindi, Elective English, Physics (Theory), Chemistry (Theory),
Biology (Theory), Mathematics, Computer Science, History, Political Science, Geography, Sociology,
Psychology, Economics, Commerce, Accounts and Business Studies.

I would like to acknowledge the contribution of all the ICSE and the ISC examiners who have been an integral
part of this exercise, whose valuable inputs have helped put this document together.

I would also like to thank the RDCD team of, Dr. M.K. Gandhi, Dr. Manika Sharma, Mrs. Roshni George and
Mrs. Mansi Guleria who have done a commendable job in preparing this document.

Shilpi Gupta
October 2018 Deputy Head - RDCD

ii
CONTENTS

Page No.

FOREWORD i

PREFACE ii

INTRODUCTION 1

QUANTITATIVE ANALYSIS 3

QUALITATIVE ANALYSIS 10
 INTRODUCTION

This document aims to provide a comprehensive picture of the performance of candidates in the
subject. It comprises of two sections, which provide Quantitative and Qualitative analysis results in
terms of performance of candidates in the subject for the ISC Year 2018 Examination. The details of
the Quantitative and the Qualitative analysis are given below.

Quantitative Analysis
This section provides a detailed statistical analysis of the following:

 Overall Performance of candidates in the subject (Statistics at a Glance)

 State wise Performance of Candidates
 Gender wise comparison of Overall Performance
 Region wise comparison of Performance
 Comparison of Region wise performance on the basis of Gender
 Comparison of performance in different Mark Ranges and comparison on the basis of Gender for
the top and bottom ranges
 Comparison of performance in different Grade categories and comparison on the basis of Gender
for the top and bottom grades

The data has been presented in the form of means, frequencies and bar graphs.

Understanding the tables

Each of the comparison tables shows N (Number of candidates), Mean Marks obtained, Standard
Errors and t-values with the level of significance. For t-test, mean values compared with their
standard errors indicate whether an observed difference is likely to be a true difference or whether it
has occurred by chance. The t-test has been applied using a confidence level of 95%, which means
that if a difference is marked as ‘statistically significant’ (with * mark, refer to t-value column of the
table), the probability of the difference occurring by chance is less than 5%. In other words, we are
95% confident that the difference between the two values is true.

t-test has been used to observe significant differences in the performance of boys and girls, gender
wise differences within regions (North, East, South and West), gender wise differences within marks
ranges (Top and bottom ranges) and gender wise differences within grades awarded (Grade 1 and
Grade 9) at the ISC Year 2018 Examination.

The analysed data has been depicted in a simple and user-friendly manner.

1
Given below is an example showing the comparison tables used in this section and the manner in
which they should be interpreted.

The table shows comparison

between the performances of boys
and girls in a particular subject.
Comparison on the basis of Gender
The t-value of 11.91 is significant at
Gender N Mean SE t-value 0.05 level (mentioned below the
Girls 2,538 66.1 0.29 table) with a mean of girls as 66.1
11.91*
Boys 1,051 60.1 0.42 and that of boys as 60.1. It means
*Significant at 0.05 level
that there is significant difference
between the performance of boys
and girls in the subject. The
probability of this difference
occurring by chance is less than 5%.
The mean value of girls is higher
than that of boys. It can be
interpreted that girls are performing
significantly better than boys.

The results have also been depicted

pictographically. In this case, the girls
performed significantly better than the
boys. This is depicted by the girl with a
medal.

Qualitative Analysis
The purpose of the qualitative analysis is to provide insights into how candidates have performed in
individual questions set in the question paper. This section is based on inputs provided by examiners
from examination centres across the country. It comprises of question wise feedback on the
performance of candidates in the form of Comments of Examiners on the common errors made by
candidates along with Suggestions for Teachers to rectify/ reduce these errors. The Marking Scheme
for each question has also been provided to help teachers understand the criteria used for marking.
Topics in the question paper that were generally found to be difficult or confusing by candidates,
have also been listed down, along with general suggestions for candidates on how to prepare for the
examination/ perform better in the examination.

2
STATISTICS AT A GLANCE

Total Number of
Candidates: 30,654

Mean Marks: Highest Marks: 100

63.3 Lowest Marks: 01

3
 PERFORMANCE (STATE-WISE & FOREIGN)
West Bengal 62.5
Uttarakhand 61.4
Uttar Pradesh 60.9
Tripura 43.1
Telangana 72.8
Tamil Nadu 73.8
Sikkim 51.9
Rajasthan 64.4
Punjab 63.7
Puducherry 83.3
Odisha 57.9
New Delhi 75.3
Meghalaya 75.0
Maharashtra 76.6
Madhya Pradesh 67.2
Kerala 72.7
Karnataka 76.1
Jharkhand 61.2
Himachal Pradesh 61.2
Haryana 70.9
Gujarat 65.2
Goa 77.5
Chhattisgarh 53.7
Chandigarh 73.1
Bihar 71.4
Assam 86.5
Andhra Pradesh 61.9
Foreign 72.4

The States/ UTs of Assam, Puducherry and Goa secured highest

mean marks. Mean marks secured by candidates studying in
schools abroad were 72.4.
4
 GENDER-WISE COMPARISON

GIRLS BOYS

Mean Marks: 66.4 Mean Marks: 60.4

Number of Number of
Candidates: 14,972 Candidates: 15,682

Comparison on the basis of Gender

Gender N Mean SE t-value
Girls 14,972 66.4 0.16
26.88*
Boys 15,682 60.4 0.16
*Significant at 0.05 level

5
 REGION-WISE COMPARISON

East North
Mean Marks: 62.4 Mean Marks: 61.5

Number of Number of
Candidates: 12,848 Candidates: 13,865

Highest Marks: 100 Highest Marks: 100

Lowest Marks: 01 Lowest Marks: 10

REGION
Mean Marks: 73.6 Mean Marks: 71.6

Number of Number of
Candidates: 1,989 Candidates: 1,838

Highest Marks: 100 Mean Marks: 72.4 Highest Marks: 100

Lowest Marks: 18 Lowest Marks: 16
Number of
Candidates: 114
South West
Highest Marks: 100
Lowest Marks: 28

Foreign
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 Mean Marks obtained by Boys and Girls-Region wise

76.2 74.5 76.1

70.7 68.9 69.2
64.7 65.4
58.1 59.9

North East South West Foreign

Comparison on the basis of Gender within Region

Region Gender N Mean SE t-value
Girls 7,158 64.7 0.22
North (N) Boys 6,707 58.1 0.23
20.22*
Girls 5,841 65.4 0.25
East (E) Boys 7,007 59.9 0.24
15.89*
Girls 1,043 76.2 0.52
South (S) Boys 946 70.7 0.59
6.90*
Girls 877 74.5 0.64
West (W) Boys 961 68.9 0.63
6.31*
Girls 53 76.1 2.45
Foreign (F) Boys 61 69.2 2.48
1.97*
*Significant at 0.05 level

7
 MARK RANGES :
COMPARISON GENDER-WISE

Comparison on the basis of gender in top and bottom mark ranges

Marks Range Gender N Mean SE t-value
Girls 4,211 89.8 0.09
Top Range (81-100) Boys 3,132 89.6 0.10
1.63
Girls 24 18.4 0.47
Bottom Range (0-20) Boys 57 17.1 0.58
1.79

Boys Girls All Candidates

89.6
81 - 100 89.8
89.7

69.9
61 - 80 70.5
70.3

50.3
41 - 60 51.1
50.7

34.8
21 - 40 35.3
35.0

17.1
0 - 20 18.4
17.5

8
 GRADES AWARDED :
COMPARISON GENDER-WISE

Comparison on the basis of gender in Grade 1 and Grade 9

Grades Gender N Mean SE t-value

Girls 2,148 94.5 0.07
Grade 1 Boys 1,528 94.6 0.08
-0.67
Girls 385 25.8 0.15
Grade 9 Boys 801 25.6 0.12
1.29

Boys Girls All Candidates

94.6
1 94.5
In Grade 1 and Grade 9 no 94.5

significant difference was 2

84.3
84.4
84.4
observed between the average
74.3
performance of girls and boys. 3 74.5
74.4
64.4
4 64.6
64.5
56.9
5 57.0
57.0
51.9
6 52.1
52.0
46.9
7 47.1
47.0
39.1
8 39.3
39.2
25.6
9 25.8
25.7

9
 PART I (20 Marks)
Answer all questions.

[10 × 2]
Question 1
Answer briefly each of the questions (i) to (x).
(i) Name the two dimensions of business environment.
(ii) What is meant by factoring?
(iii) What is a debit card?
(iv) Why is management considered to be a discipline?
(v) Explain any two sources of external recruitment used in today’s world.
(vi) Name the four elements of directing, as a function of management.
(vii) Distinguish between advertisement and publicity.
(viii) Mention two types of markets, on the basis of the position of buyers and sellers.
(ix) The producer of ‘Lime Fresh’ tea introduces ‘Buy one Get one’ scheme on all the
products of ‘Lime Fresh’. Identify the promotional strategy used by the producer.
State any one objective that could be met by this strategy.
(x) Expand the following terms:
(a) RTGS
(b) NEFT

10
Comments of Examiners
(i) Some candidates substituted the word Environment
with Economic. A number of candidates wrote Suggestions for teachers
Internal and External environment / Dynamic and − Draw flow charts with proper
Relative environment / benefits of Micro and classification and guide students to
Macro environment instead of just naming the two use the correct terminology.
− Give adequate practice to the
dimensions of business environment – Micro and
students to answer question as per its
Macro. requirements.
(ii) Many candidates misinterpreted ‘factoring’ as − Explain similar sounding terms with
‘factory’ and hence wrote about factors of adequate examples indicating to the
production needed to process the raw material into students how these could be
finished goods. The terms Fixed Assets and Current misinterpreted.
− Test the students frequently which
Assets were substituted for Accounts Receivable by
will help them in retaining the subject
some candidates. matter.
(iii) Most of the candidates got confused between the − Through written work, give adequate
meaning of debit card, credit card, smart card and practice to the students to answer
an ATM card. Those who did write on the debit questions on differences.
card missed out on important keywords/phrases − Conduct a quiz in the class for
popular business acronyms.
such as it being issued by the bank and that a person
− Explain to the students that when a
needs to have a bank account in order to avail its question begins with ‘What’, the
facility. Some candidates gave the uses of a debit meaning is required.
card instead of its meaning. − Undertake case studies for
(iv) Majority of the candidates explained the Principle developing application skills.
of Discipline as advocated by Henry Fayol instead − Differentiate clearly between the
of explaining it as a systematized body of meaning of discipline as advocated
by Fayol and management as a
knowledge, a separate subject of study having its discipline.
own principles and practices of administration. − Explain the internal and external
(v) Some candidates explained the internal sources of sources of recruitment giving
recruitment like promotion and transfers. A few examples from real life situations.
candidates mentioned the external sources while in − Clearly bring out the difference
some cases the explanation was ambiguous. In a between leadership and supervision.
− Reiterate the elements of different
few answers the sources mentioned were repetitive
functions of management.
and overlapping, for example- internet and websites − Explain the meaning of and
or print media like newspapers and magazines. differences between the elements of
(vi) Most of the candidates mentioned the different promotion mix through real life
functions of management instead of elements of examples.
directing. Some candidates explained Fayol’s
principle of unity of direction. A few candidates
wrote the steps to directing or the objectives of
directing. In a few answers the words ‘guide’ and ‘guidance’ were substituted in place of
‘leadership’.

11
 (vii) While differentiating between advertisement and
publicity, a few candidates substituted the term − Clearly explain the different types of
sponsor with owners / firm / organization for markets by giving examples of
advertising and the point on advertising being a paid products from daily life, which can be
form was substituted with it being a commercial sold, based on the area of sale,
volume of business, subject of
transaction. Some candidates were confused exchange, etc.
between the meaning of publicity and salesmanship. − Do a project with the students on
Differences on the same parameters were found to marketing a product, using all the
be lacking in several cases, with the explanation of promotional strategies.
advertising being correct but the explanation of − Explain, with examples, the
publicity not being corresponding to the one on difference between increasing sales
and spot sales.
advertising.
(viii) Majority of the candidates were unable to
understand the basis of classification asked for. They
wrote their answer basing the market on volume of business / nature of the transaction / geographical
area. Answers of many candidates showed that they were confused about the position of wholesalers
and retailers in the primary, secondary and terminal markets.
(ix) Many candidates could not identify the promotional strategy. A few candidates, who were able to
identify the strategy were unable to explain its objective. Some candidates wrote the correct objective
despite being unable to identify the strategy. In a few answers terms in the objective like off season,
on the spot were missing.
(x) A few candidates explained the abbreviations instead of giving their full forms. Many candidates
substituted the word National with the word Net / Nation while expanding NEFT. In case of RTGS
the word service was substituted for the word settlement.

MARKING SCHEME
Question 1
(i) The two main dimensions of business environment are Micro and Macro.

(ii) Factoring:
Factoring is a way of raising short term finance through sale or mortgage of book
debts/Accounts receivable/Debtors. Finance companies purchase Accounts Receivable and
make up to 60% advances against accounts pledged with them. The business is relieved of the
cost and effort of collecting debts and bad debts losses. The debtors of the firm make payments
to it, which in turn forwards them to finance companies.
(iii) Debit Card:
A debit card is a card issued by the bank to the customer. The customer can get the debit card
only by depositing money in the bank. The card holder can make immediate payment for the
goods purchased or services availed provided, the seller has a terminal facility. On presenting
the debit card the terminal automatically transfers money from the buyers account to the
seller’s account.
The Debit card can be used to withdraw money from the ATM.

12
 The card can be used to spend money upto the deposit made by the cardholder. No
overdraft/credit facility is given to a debit card holder. (Any two points)
(iv) Management is considered to be a discipline as it is a specialized branch of knowledge which
involves the study of principles and practices of administration. It refers to the systematized
body of knowledge and a separate field of study. It involves financial management, marketing
management, etc.
(v) External sources of Recruitment:
1. Advertisements
2. Campus recruitment
3. Casual callers
4. Employment exchange
5. Direct recruitment or gate hiring
6. Placement agencies
7. Internet recruiting
8. Job fairs
9. Recommendations of employees.
10. Personal contacts.
11. Contract basis (Any two points with brief explanation)
(vi) Elements of Directing
• Supervising/supervision
• Leadership
• Motivation/motivating
• Communication/communicating
(vii) Basis Advertisement Publicity
1. Sponsor The identity of the sponsor is The identity of the sponsor is not
clearly known known
2. Source The message originates from the The message originates from the
advertiser media
3. Payment The advertiser has to pay to the The individual involved does not
media owners – paid form have to pay directly – non paid
form – media sponsors
4. Control The sponsor has control over the Media has control over the
content and timings content and timings
5. Type of Positive Can be positive or negative
message
conveyed
6. Focus On the target audience On awareness
(Any two points of difference)
(viii) Types of Markets on the basis of position of buyers and sellers:
1. Primary market
2. Secondary market
3. Terminal market (Any two)

13
 (ix) Promotional strategy used is Sales Promotion.
The objectives:
• To inspire on the spot buying
• To increase immediate sales
• To clear old stocks
• To supplement advertising and personal selling
• To generate demand over off season (Any one)
(x) (a) RTGS – Real Time Gross Settlement
(b) NEFT – National Electronic Funds Transfer

PART II (60 Marks)

Answer any five questions.
Question 2
(a) Explain any three barriers to Communication. [3]
(b) Explain any four features of Business Environment. [4]
(c) Discuss the need for the principles of management. [5]

Comments of Examiners
(a) Several candidates wrote correct headings but the Suggestions for teachers
explanation under the headings was either
- Clearly bring out the distinction
inadequate or did not relate to the header. A few
between features and importance of
candidates merged two different barriers to business environment.
communication, for example, semantic and - Emphasise that, wherever possible,
language, and explained them as one barrier. In a explanation of the long answers
few answers there was no clarity in status and must be substantiated with suitable
organizational barriers. Some candidates explained examples.
- Train students to explain a point as
the elements of communication instead of barriers to per its heading.
Communication. - Guide students to read and understand
(b) A large number of candidates, instead of explaining the questions before attempting
the features of business environment, wrote on either them.
its importance or its benefits, while many candidates - Ensure that the students are familiar
with all the topics and sub- topics in
wrote on SWOT analysis. Even amongst those who
the syllabus.
wrote the features, a few did not give the complete - Regularly take oral and written tests
explanation. to help students in retaining the
(c) Many candidates, instead of discussing the need for contents of the answers.
principles of management, wrote on either its - Create mind maps and also train
students to make their own mind
importance or its features while a few candidates
maps for better retention.
discussed the principles of management as given by
Henry Fayol or FW Taylor. Some candidates
explained the needs for principles of management in
terms of their need for employees, workers and subordinates.
14
 MARKING SCHEME
Question 2
(a) Barriers to Communication:
1. Physical Barrier
2. Personal or Psychological Barrier
3. Semantic Barrier
4. Language Barrier
5. Status Barrier
6. Organizational Barrier
7. Inattention
8. Premature evaluation
9. Choice of Wrong medium
10. Communication overload
11. Wrong Translation
12. Poor Retention (Any three with brief explanation)
(b) Features of Business Environment:
1. Totality of External Forces
2. General and Specific Forces
3. Interrelatedness/interdependent
4. Complexity
5. Dynamic
6. Uncertainty
7. Relativity
8. Multidimensional
9. Diversity
10. Non-controllable (Any four features with brief explanation)
(c) Need for principles of Management:
• To increase efficiency
• To crystallize the true nature of management
• To train managers
• To improve research
• To attain social goals
• To clarify thinking
• To spread knowledge
• To evaluate managerial behaviour (Any five features with brief explanation)

15
Question 3
(a) Discuss three advantages of ploughing back of profit, from the company’s point of [3]
view.
(b) Explain why management is considered to be a science. [4]
(c) What is labelling? Explain four advantages of labelling. [5]

Comments of Examiners
(a) The explanation given by majority of the candidates
was inadequate and incomplete, lacking conviction. Suggestions for teachers
Most of the candidates were unable to establish the − Teach students the advantages of
fact that ploughing back of profits is a simple and ploughing back of profits, both, from
convenient method of self-financing. Several the company’s point of view and the
candidates gave the merits of retained earnings from investor’s point of view.
the investors point of view. − Clarify the distinction between
(b) A number of the candidates mixed up the points of management as an art, science or
management as a science with management as an art profession through flow charts and
and profession as well as with the principles of mind mapping.
management given by Henry Fayol and F.W Taylor. − Explain the meaning of labelling
Many candidates did not give the explanation in through real life examples.
points but wrote them in a paragraph form without − Do a comparative analysis of the
meaning of different terms like
highlighting the specifics. Some candidates simply
labelling, branding and packaging.
expanded the headings. Several candidates were
− Ask the students to incorporate the
unable to give an appropriate explanation of how the important key words and phrases in
principles of management are universally valid, the answers as well as to bring out
thereby making management a science. the unique features of the topic
(c) Many candidates did not give the meaning of wherever necessary.
labelling or gave an incomplete meaning. Several − Stress upon the fact that headings
candidates mixed up the meaning of labelling with and explanation must focus on the
that of branding and packaging. In a few answers, questions asked.
either the advantages were repeated, or the points − Conduct regular oral and written
given were not specific. tests.

16
 MARKING SCHEME
Question 3
(a) Advantages of ploughing back of profits:
• Cost effective
• Simple/convenient/flexible
• No legal formalities
• No charge on assets
• No restriction on freedom of management
• Adds to the financial strength/ credit worthiness
• To face unforeseen contingencies
• To redeem debts
• To replace obsolete assets
• To take advantage of business opportunities
• To stabilize rate of dividend
• Expansion and modernization (Any three with brief explanation)

(b) Management is considered to be a science because it fulfils the essential requirements to qualify
as a science.
• Systematic/organised body of knowledge
• Observation/ experimentation/ observation and experimentation
• Cause and effect relationship
• Universal validity of principles (All four with brief explanation)
(c) Labelling:
Labelling means designing a label to be put on the package.
Advantages:
• Social service (statutory warning/legal restrictions/obligatory statements about product)
to customers.
• Avoids price variations by publishing the price on the label.
• Helps advertising activity of the organization.
• Helps customers to assess the superiority of a product.
• Guarantee for standard of the product.
• Information convey- usage, date, time, product details (false claims can be prevented)
(Any four with brief explanation)

17
Question 4
(a) Give three points of difference between a product and a service. [3]
(b) What are the different types of short term financial assistance provided by the [4]
commercial banks to business houses?
(c) Explain any five types of debentures through which a company can collect borrowed [5]
capital from the public.

Comments of Examiners
(a) Many candidates gave the differences in paragraph Suggestions for teachers
form without writing the basis of distinction. Several − Inculcate the habit amongst the
candidates wrote irrelevant and vague differences. students, of writing the differences
Some candidates explained various types of between two terms in a tabular form
products. along with the basis of difference as
(b) Majority of the candidates wrote about trade credit, this helps in avoiding repetition.
instalment credit or factoring instead of cash credit. − Teach the topic of financing in depth
Several candidates explained bank draft instead of so that each feature of short term
bank overdraft. Some candidates gave only two finance is clear to students.
forms of raising short term finance instead of the − Conduct a quiz in the class on the
features of short term finance raised
four forms.
from the banks and the features of
(c) Majority of the candidates were unable to explain other forms of finance such as trade
different types of debentures. Some candidates credit, instalment credit, etc.
mentioned the correct type but were unable to − Clearly bring out the meaning,
explain them, especially the registered and bearer features and differences between
debentures. In case of convertible debentures, a few different types of preference shares
candidates did not mention the word equity which and debentures.
was essential. Some candidates wrote cumulative − Insist on the use of the correct
and non-cumulative debentures as types of terminology in the answers.
debentures, which are not types of debentures but − Tell the students that explanation of
types of preference shares. a heading does not mean its
expansion but involves detailing.

18
 MARKING SCHEME
Question 4
(a) Difference between a product and service:
Basis Product Service
1 Tangibility It can be seen, felt and touched It cannot be seen, felt and
(Tangible) touched (Intangible)
2 Standardisation Standardised Cannot be standardised.
3 Inseparability Fully separable, remote Not separable from service
between buyer and transactions are possible. provider, remote
seller transactions are not
possible.
4 Quality Can be measured and controlled. Difficult to control and
measure.
5 Inventory Can be stored. Cannot be stored.
6 Sensitivity to time Low sensitivity. High sensitivity.
7 Risk Product can be replaced. Service once delivered
cannot be replaced.
8 Customisation Increases cost and restricts sales. Increases Customer delight.
9 Perishability Usually durable. Usually perishable.
10 Ownership Transferable. Not transferable.
(Any three)

(b) Short term financial assistance provided by commercial bank are:

1. Loans and Advances: A loan is a direct advance made in lump sum which is credited to
a separate loan account in the name of the borrower. The borrower withdraws the full
amount and repays it at one go or in instalments. He has to pay an interest on the whole
amount. Loans may be secured or unsecured.
2. Cash Credits: It is a revolving credit arrangement under which a borrower is allowed to
borrow upto a certain limit. Unlike a loan, it is a running account from which the
amounts can be withdrawn as and when needed. Interest is charged only on the amount
withdrawn and not the entire amount.
3. Bank Overdrafts: Loan arrangement under which a bank extends credit up to a
maximum amount (called overdraft limit) against which a current account customer can
write cheques or make withdrawals. Bank charges interest on overdrawn amount.
4. Discounting of bills: The purchase of bills of exchange, promissory notes and hundies
by banks before maturity. The bank pays less than the nominal value of the bill,
deducting a certain percentage for interest. At maturity, the bank collects the full
nominal value from the drawee. (All four)
(c) Type of debentures:
1. Secured debentures/mortgaged.
2. Unsecured Debentures/naked.
3. Redeemable Debentures.
4. Irredeemable Debentures.
5. Registered Debentures.
6. Bearer Debentures.
7. Convertible Debentures.
8. Non-convertible debentures. (Any five with brief explanation)
19
Question 5
(a) Explain the need for consumer protection. [3]
(b) ‘Planning is not a guarantee of success.’ In this context, explain the limitations of [4]
Planning.
(c) Explain the following Principles of management, as advocated by Henry Fayol: [5]
(i) Stability of tenure
(ii) Discipline
(iii) Unity of command
(iv) Unity of Direction
(v) Order

Comments of Examiners
(a) Instead of explaining the need for consumer Suggestions for teachers
protection, many candidates wrote on the rights and − Explain the need for consumer
methods of consumer protection while a few protection from the point of view of
candidates explained the legislative rights of the the business by giving different
consumers. types of situations.
(b) A large number of candidates, instead of explaining − Test the students frequently by
giving them a variety of questions so
the limitations of planning wrote either its features that they are able to understand the
or importance. In a few answers, the limitations were requirements of each one of them.
repeated/ the points given were not specific. − Stress upon key terms for conceptual
(c) Many candidates were unable to explain the concept clarity.
underlying the principles. For principle of order, − Give sufficient written practice
instead of writing on material and social order, which will help the students to
formulate better answers.
several candidates wrote that it involves instructions − Explain all the fourteen principles of
given by the employer or the boss to his employees. management, laying stress on their
Several candidates interchanged the explanation of core concept and cause and effect of
unity of command and unity of direction. The each one of them.
explanation of principle of stability of tenure was − Stress that all the principles of
also given vaguely by a large number of candidates. management are equally important.

20
 MARKING SCHEME
Question 5
(a) Need for consumer protection:
1. Consumer is the purpose of business
2. Business is a means of human welfare
3. Multiple objectives
4. Growth with social justice
5. Stakeholder approach
6. Responsibility with power
7. Theory of trusteeship
8. Business ethics
9. Self-interest (Any three with brief explanation)

(b) Limitations of Planning are:

1. Costly process/uneconomical/expensive
2. Time-consuming/delayed action
3. Rigidity
4. Lack of accuracy
5. False sense of security
6. Psychological barrier
7. External limitations
8. Human elements (Any four with brief explanation)

(c) Principles of Management by Henry Fayol:

1. Stability of tenure: It takes time to learn and get used to a job. Therefore, a reasonable
security of service should be given to all employees. It helps to develop loyalty on the
part of the employees. Unnecessary labour turnover increases the cost of training and
lowers the goodwill of the firm.
2. Discipline: Good supervision at all levels, clear and fair agreements and judicially
applied sanctions [penalties] must be maintained in all organization. Application of this
principle is essential for smooth functioning. Mostly implemented as essential for smooth
functioning but reward and punishment pattern may vary in different organizations.
3. Unity of command: An employee should receive orders from one and only one superior
at a time. Non-application of the principle undermine authority, weaken discipline,
divide loyalty and create confusion or delay in action and completion.
4. Unity of direction: There should be one head and one plan for a group of activities having
the same objectives. Non-applicability makes co-ordination and unity of action
impossible.
5. Order: There must be a material and social order in every organization- a place for
everything and everything at its right place as well as a place for everyone and everyone
in his appointed place. Material and social order leads to smooth and successful
functioning of an organization. (All five with brief explanation)
21
 Question 6
(a) Explain any three types of training that can be given to an employee. [3]
(b) What is Branding? Give any three advantages of branding to the marketers. [4]
(c) Explain the various steps involved in the process of organising. [5]

Comments of Examiners
(a) Majority of the candidates explained on the job Suggestions for teachers
training and off the job training as separate points. A − Make a flow chart showing the proper
large number of candidates wrote the sub divisions classification and sub classification
of the job training which is considered as one point. of different types of training.
In a few answers, the header was missing, while − Reinforce the names of the different
types of training with their features
some candidates wrote about their own type of through suitable examples.
training. − Explain the meaning, features and
(b) Majority of the candidates were unable to benefits of branding, labelling and
packing through a live demonstration
differentiate between branding, labelling and
by showing a product used in daily
packaging. Some candidates were able to explain the life.
meaning of branding, but the advantages of branding − For better clarity, do a project with
given by them were either not specific to branding or the students in which they develop a
were merits of branding from the point of view of the product, create its package, label the
consumers. product and brand it themselves.
− Explain the benefits of branding, both
(c) Many candidates did not attempt this question and from the point of view of the
those who did, wrote the steps of planning or steps manufacturer as well as from the
of controlling instead of the steps in organizing. point of view of the consumer.
Several candidates, who did write the steps in − Through examples, make students
aware of the fact that a question could
organizing, either gave the wrong sequence of steps
be framed in various ways, yet its
or wrote just a couple of steps. In a few answers, in essence remaining the same.
the last step of organizing, the word coordination − Stress upon the correct sequence of
was substituted with the word cooperation. the steps of the various functions of
management.
− Explain clearly the difference
between the steps of planning,
controlling and organizing.
− Organise an activity in the class in
which the students themselves plan,
organize and control, thereby going
through the steps of the various
functions of management to help
them retain the sequence of the steps.
− Emphasise the important points
which must be included in long
answers.
− Insist that the points do not overlap.

22
 MARKING SCHEME
Question 6
(a) Types of training that can be given to an employee.
1. Orientation training
2. Job training (in job, off job, vestibule or any other type of job training)
3. Safety training
4. Promotional training
5. Refresher training
6. Remedial training (Any three with brief explanation)
(b) Branding is the process of assigning a distinctive name, symbol, term, logo etc. by which the
customers can easily differentiate it from the competitors’ product.
Merits of branding to marketers are:
1. Differentiating the product from competitor’s product.
2. Facilitates advertising.
3. Differentiated pricing.
4. Reduces selling costs
5. Ease in introducing new products.
6. Widens market
7. Creates brand usage/goodwill/reputation

(Any three)
(c) Steps involved in the process of Organising:
1. Division of work
2. Grouping jobs or activities
3. Assigning duties
4. Delegation of Authority
5. Coordinating activities (All five steps in sequence with brief explanation)

Question 7
(a) Explain any three disadvantages of borrowing funds from specialised financial [3]
institutions.
(b) Briefly explain any four types of working capital required by a business concern. [4]
(c) Explain Maslow’s theory. [5]

23
Comments of Examiners
(a) Many candidates wrote the disadvantages of borrowing Suggestions for teachers
funds from commercial banks or creditors instead of the
disadvantages of borrowing funds from specialized − Suggest mind mapping and making
flash cards to help students to
financial institutions. Several candidates gave demerits retain the advantages and
of various long-term sources like debentures. Some disadvantages of each source of
candidates made up their own disadvantages. A common finance.
error made by a majority of the candidates was − Do a comparative study of different
mentioning high rate of interest as a disadvantage. rates of interest charged by banks
(b) Many candidates used the terms assets, fixed assets while and financial institutions through a
power point presentation followed
explaining the various types of working capital. Several by a group discussion.
candidates were unable to give a clear and a concise − Clarify the different types of
explanation of permanent and variable working capital working capital with the help of a
and hence they made up their own explanation. flow chart.
(c) Majority of the candidates did not follow the correct − Teach the different types of assets
hierarchy of needs. Several candidates wrote correct by giving examples from daily life
situations.
headings but the explanation under the headings was − Stress upon the fact that the
either inadequate or did not relate to the header. A large hierarchy of needs has to follow a
number of candidates wrote the word psychological in correct sequence.
place of physiological. − Explain the difference between the
words psychological and
physiological.

MARKING SCHEME
Question 7
(a) Disadvantages of borrowing funds from specialised financial institutions:
1. Formalities (Documentation)
2. Investigations/time consuming
3. Security and other conditions
4. Restriction on autonomy of management (Any three)
(b) Types of working capital: On the basis of operating cycle
• Permanent working capital
• Initial permanent working capital
• Regular permanent working capital
• Variable/temporary working capital
• Seasonal variable working capital
• Special variable working capital
On the basis of Balance Sheet
• Gross working capital
• Net working capital (Any four with brief explanation)

24
 (c) Maslow’s Theory:
• Physiological needs
• Safety and Security needs
• Social / affiliation needs
• Ego / esteem needs
• Self-actualization needs (Any five with correct sequence and with brief explanation)

Question 8
(a) Discuss the features of good packaging. [3]
(b) Explain the advantages of equity shares, as a source of finance. [4]
(c) Discuss any five functions of marketing. [5]

Comments of Examiners
(a) Majority of the candidates gave repetitive features of Suggestions for teachers
good packaging and the explanation to many of the
points was unsatisfactory. Several candidates got − Emphasise on conceptual clarity.
confused between the features of packaging, branding − Stress on correct terminology.
and labelling. A number of candidates wrote features − Ask students to read and understand
the question and then answer as per
of packing instead of packaging. Some candidates
the requirements.
wrote the advantages of packaging instead of the − Clearly explain the functions of
features. marketing, their meaning, the merits
(b) Candidates largely wrote mixed answers. Some and demerits of each type of
candidates wrote the advantages from the company’s marketing function by giving relevant
point of view, a few wrote from the investors point of examples.
view while a few others gave the advantages from the − Organise group discussions on
point of view of the shareholders. various marketing functions to
(c) Many candidates wrote the importance of marketing enhance better understanding of the
instead of its functions. A few candidates mixed up the topic.
objectives, functions and importance while a few − Instruct students not to write points
others wrote the features of modern marketing. In that are repetitive/ overlapping.
some answers the headings were simply expanded. − Give sufficient written practice to
students which will help them to
formulate better answers.

25
 MARKING SCHEME
Question 8
(a) Features of good packaging:
• Should be convenient to handle and use
• Should have aesthetic satisfaction – design, colour, neatness
• Should provide safety to product
• Should establish its own identity
• Should build customer’s confidence
• Should have distinct personality
• Should have resale value (Any three)
(b) Advantages of equity shares as a source of finance from company point of view:
• No burden on earnings
• Permanent capital
• No charge on assets
• Source of strength
• Small nominal value
• Unlimited source.
• Open chances of borrowing-A company majorly financed by equity shares has a
controlled financial leverage ratio. Lower levered companies have a greater chance of
borrowing in times of need.
• Additional capital through issue of right shares
(Any four with brief explanation)
(c) Functions of Marketing:
• Buying
• Assembling
• Selling
• Distribution.
• Transportation
• Storage
• Marketing Research
• Product Planning and Development
• Standardisation
• Grading
• Packing
• Packaging.
• Branding
• Labelling
• Pricing
• Advertising
• Salesmanship
• Publicity
• Sales Promotion
• Financing
• Risk taking
(Any five with brief explanation)
26
Question 9
Write short notes on the following:
(a) Meaning and Elements of Product Mix. [4]
(b) Core banking solutions. [4]
(c) Coordination, as the essence of management. [4]

Comments of Examiners
(a) Many candidates gave the meaning of product instead Suggestions for teachers
of product mix. A few candidates wrote on marketing − Explain the difference between
mix. Some candidates who gave the meaning of product and product mix by giving
product mix, did not write its elements, while in a few examples of products commonly used
answers only the elements of product mix were in daily life.
mentioned. − Show a presentation linked to a CBS
(b) Several candidates wrote that in a CBS enabled bank enabled bank’s website to show all
the customer becomes the customer of the branch the facilities available under it to the
customers.
rather than the customer of the bank. Many candidates
− Ensure that the students are well
mentioned the concept behind CBS but did not give versed with all the updated
sufficient points to elaborate upon it. Some candidates information of all the facilities under
explained net banking / RTGS / NEFT instead of CBS. a CBS enabled bank.
(c) Many candidates wrote the meaning of coordination − Discuss the concept behind
instead of its essence. Several candidates did not write commercial terms and their features
the role of coordination in every function of and facilities.
− Discuss the importance and the role
management or were unable to connect the of coordination in detail.
coordination function with other functions of − Stress upon the fact that a short note
management such as planning, directing staffing and should include meaning, objectives,
controlling. Some candidates gave an ambiguous and features, advantages and
obscure explanation. disadvantages.
− Do systematic revision through mind
maps.

27
 MARKING SCHEME
Question 9
Meaning of Product Mix:
(a)
Product mix involves planning, developing and producing the right type of products and
services to be marketed by the firm.
Elements of Product Mix:
• Branding / Trade mark
• Labelling
• Packing
• Packaging (Elements of Product Mix with brief explanation)
(b) Core banking Solutions (CBS):
Under this system, a customer becomes a customer of the bank rather than becoming a customer
of the branch. By opening a bank account in one branch (which has CBS facility), the customer
can operate the same account in all the CBS branches of the same bank anywhere across the
country. The bank gives a unique ID to a CBS customer which gives him the privilege of opening
an account with any of the CBS branches without any formalities. CBS is also known as
'Centralised Banking Solution'.
Facilities:-
1. Instant transfer of funds between the accounts in CBS branches across the country.
2. Cash withdrawal facility from any of the CBS branches.
3. Updating of pass book at all CBS branches
• Transactions management
• Designing new banking products
• Loan disbursal and management
• Establishing the criteria for minimum balances, interest rates, number of withdrawals
allowed
(c) Coordination is the essence of management because it is inherent in all managerial functions.
• In planning, coordination is required between the master plan of the enterprise and the
plans of different departments.
• During organizing, there should be coordination between the authority and
responsibility of every individual.
• While staffing, coordination is achieved by placing the right man at the right job.
• While directing, supervision, motivation and leadership are used to ensure proper
working of the organization.
• During controlling, coordination is achieved by ensuring that the actual results are
according to plans. (Any four)

28
 Topics
found • Question 1 (ii): What is meant by factoring?
difficult by • Question 1(iv): Why is management considered to be a discipline?
candidates • Question 1 (viii): Mention two types of markets, on the basis of
position of buyers and sellers.
• Question 2 (c): Discuss the need for principles of management.
• Question 3 (a): Discuss three advantages of ploughing back of profit,
from the company’s point of view.
• Question 4 (c): Explain any five types of debentures through which a
company can collect borrowed capital from the public.
• Question 4 (b): What are the different types of short term financial
assistance provided by the commercial banks to business houses?
• Question 5(c): Explain the following Principle of management, as
advocated by Henry Fayol:
(i) Stability of tenure
(v) Order
• Question 9: Write short notes on the following:
(a) Meaning and Elements of product mix
(c) Coordination, as the essence of management.

Concepts in
which • Branding, labelling and packaging
candidates • Objectives of sales promotion
got • Need for consumer protection
confused • Short term assistance given by commercial banks
• Dimensions of business environment
• Steps in the process of organizing
• Advertising and publicity

29
Suggestions
for
• Understand clearly the meaning of various terms.
candidates • Give equal importance to both, the meaning as well as explanation of
every term.
• Identify the features, advantages and disadvantages of the terms.
• Make a note of all the headings.
• Read the financial section of newspapers to establish links between
theory and the practical world scenario.
• Make flow charts, comparative charts and mind maps which will help
in better retention of the subject matter.
• Solve questions based on case studies for better understanding of the
topic.
• Practice writing long answers.
• Revise all topics systematically.
• Avoid selective study
• Solve past years’ papers and go through the past years’ Analysis of
Pupils’ Performance.
• Divide the time proportionately between Part I and Part II while
writing the examination.
• Read, analyse, understand the requirement of the question before
writing its answer.
• Write answers to the point.
• Avoid repetition of points in the answers.
• Underline important terms.

30