2018

Internet impact
in the markets
Arheli Peñaloza Sandoval

Institute Techological of Lazaro

Teacher: Magda Polanco

Module Ten

Contact: ar_ely_24@outlook.es

05/06/2018
 Índex

Contenido

Índex .................................................................................................................................. 2

INTRODUCTION ............................................................................................................. 3

HOW HAS THE INTERNET IMPACTED BUSINESSES? ............................................ 4

Marketing ................................................................................................................... 4

With the advent of Internet marketing, a business must stay abreast of the needs of
its customers. Competition is no longer localized; a business now has competition all
over the world. It is imperative that a business know what its customers want and
deliver it. Surveys, questionnaires, feedback forms and comments on a website can be
used to monitor a business' customers' needs. ................................................................ 4

 Connecting ........................................................................................................... 6

Via the Internet, business owners and employees can connect to customers and other
members of the community easier than ever. Instead of having to call or visit the store to
obtain information about its product or service, customers can email the store to get an
answer. The growth of social media has given business owners another easy way to
connect with customers, who can follow the business's Twitter page or "Like" the
business on Facebook. ........................................................................................................ 6

 Information ........................................................................................................... 7

If you try to learn the store hours of a business without a website, you may have to
call several times and get transferred to an operator just to get an answer to your simple
question. If the business has a website, however, you can obtain this information quickly
and easily. Business websites can provide customers with a wealth of relevant
information, including contact information, product description and company history. ... 7

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 INTRODUCTION

The Internet is the decisive technology of the Information Age, as the electrical engine
was the vector of technological transformation of the Industrial Age. This global network of
computer networks, largely based nowadays on platforms of wireless communication,
provides ubiquitous capacity of multimodal, interactive communication in chosen time,
transcending space. The Internet is not really a new technology: its ancestor, the Arpanet,
was first deployed in 1969 (Abbate 1999). But it was in the 1990s when it was privatized
and released from the control of the U.S.

When analyzing the Internet's effect on the global market and small business, it is
important to remember that the Internet carries information as well as commerce. The
effects of instant information can be as powerful as the ability to reach a worldwide
audience. But small business still needs to carefully examine the effects of the Internet on
international markets to understand whether or not an online presence is the right move

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 HOW HAS THE INTERNET IMPACTED BUSINESSES?

Twenty years ago, a business opened a storefront, put ads in the local paper, joined a
local networking organization and hoped the local customers needed what they had to offer.
All that changed with the inception of the Internet. A business is no longer dependent on its
local customer base for its survival; it now has a worldwide audience for its goods and
services. The Internet has changed not only a business' customer base, but how a business
communicates with its employees, and finds and manages the competition.

Communication
A business' ability to communicate with its employees, customers and associates
changed dramatically when the Internet yielded new communication tools. Email and
instant messaging have changed the face of business communication. According to a
study conducted by the Small Business Administration, 36 percent of women business
owners and 38 percent of male business owners use email very frequently, while over
half of both men and women use email at least occasionally.

Telecommuting
Many businesses are now offering the option for their employees to work from home
using office equipment provided by the company. This process, referred to as
telecommuting, allows a business to decrease its overhead costs by needing less office
space and using less in utilities for daily operation. According to the Suite Commute
website, in 2008, 33.7 million employees telecommuted.

Marketing
With the advent of Internet marketing, a business must stay abreast of the needs of its
customers. Competition is no longer localized; a business now has competition all over the
world. It is imperative that a business know what its customers want and deliver it.
Surveys, questionnaires, feedback forms and comments on a website can be used to
monitor a business' customers' needs.

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Advertising
Including the Internet in a business' advertising budget extends a business' ability to
attract customers from their back yard to all four corners of the globe. Websites, banner
placement and search engine optimization, also referred to as SEO, allow a business to
have a presence on the web and reach millions of potential customers.

Collaboration
Working with other businesses and professionals is simplified with the use of the
Internet. Internet seminars, also called webinars, make collaborating on projects with
people all over the world as easy as logging onto a website.

Research
Businesses use the Internet to research new product ideas, new methods of creating
products and pricing information. A business can also research the competition to see
what products and services are offered. If a company is looking to expand into a
particular location, the Internet can be used to research the population, its needs and
what products and services would sell best in that area.

Product Development
Prior to the advent of the Internet, information traveled around the world via telephone,
television or print. Large businesses that were working on advances in technology would
have access to the newest information, but small businesses would have to hunt for the
information on their own. The Internet has allowed small businesses instant access to
any new product developments and technological advances that can help improve their
products and compete with larger companies.

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Information Exchange
The way that small businesses exchange information has changed drastically since the
Internet has become popular. Small businesses did not have the financial resources to
arrange large meetings with suppliers or developers that would require air travel and
accommodation expenses. Now, through email, online video conferencing and
document-exchange websites, small businesses can collaborate with developers and
vendors all over the world inexpensively and with a full exchange of necessary
information.

THE ADVANTAGES & DISADVANTAGES OF A BUSINESS USING THE

Businesses in virtually every sector of the economy rely on the Internet in the modern-
day business environment to reach customers, promote their product and even widen their
customer base. Though there can occasionally be disadvantages to using this type of
technology, the advantages typically outweigh the negatives.

Advantages
 Connecting
Via the Internet, business owners and employees can connect to customers and other
members of the community easier than ever. Instead of having to call or visit the store to
obtain information about its product or service, customers can email the store to get an
answer. The growth of social media has given business owners another easy way to
connect with customers, who can follow the business's Twitter page or "Like" the
business on Facebook.

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  Information
If you try to learn the store hours of a business without a website, you may have to call
several times and get transferred to an operator just to get an answer to your simple
question. If the business has a website, however, you can obtain this information quickly
and easily. Business websites can provide customers with a wealth of relevant
information, including contact information, product description and company history.

Disadvantages
 Sales
Having a website that offers customers the ability to shop online can quickly help
improve a company's financial bottom line. Many consumers prefer shopping online
because of its ease and convenience; they can shop when they want, with no lines and
with no visiting the store in person. Online stores are also ideal for consumers who don't
live within a reasonable distance from a store. Through the Internet, these consumers can
still shop at the store.

 Impersonal
The only arguable disadvantage to the proliferation of the Internet in modern-day
business is that some of the correspondence between customers and businesses can
become impersonal. Prior to the Internet, a customer with a complaint could contact the
store manager and voice her concern in person. When this person now voices her
concern through an email, she may receive a form letter back, which doesn't give her the
satisfaction of dealing with a human.

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 BENEFITS FOR BUSINESSES USING THE INTERNET

The internet is a powerful tool that can make your business more productive and profitable.
Business Link states that when the internet and email are used effectively, they help you
streamline business activities, communicate more efficiently with customers and even
generate new customers or clients—all while helping to reduce business expenses.

Improved Efficiency
Various software firms provide an assortment of ready-made applications to help you
run day-to-day operations in your business. These cloud-based services help with
finance management, including income tax filings, inventory control and human
resources, allowing you to lower costs while also reducing the time and labor force
needed to run the business.
Hiring a virtual assistant or securing the services of a virtual customer service
management firm can streamline support requests for your company. Providing online
product documentation and frequently asked questions, for example, enables your
customers to get support 24 hours a day without engaging a representative at your
physical location.

Increased Business
Diversifying your brick-and-mortar store by offering existing and exclusive products
online is an excellent way to increase the market for your business without a significant
increase in overhead costs. Even local coffee shops and dry cleaning operations can
create inexpensive online advertisements to target local audiences. These advertisements
can announce special events your company is sponsoring, contests and special sales or
discounts.
To further your efforts at marketing an existing business to other local consumers,
consider forming a partnership with other local stores to cross-promote products across
multiple social media pages. For example, a coffee shop may find a local bookstore a
natural fit for sharing goodwill while a restaurant could partner with a concert venue or
other local entertainment options

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 CONCLUSION

The growing presence of the Internet in our lives as a meeting place is a widely
recognized fact. The most visible feature of the Network is that it provides a possibility
of direct communication, in real time, between a company and its customers
(interactivity). Some transactions through the Network are not being developed at the
speed that one would expect. We have pointed out the lack of technological
development that accelerates the transmission of data, the learning costs and the
persistence of traditional purchasing habits as obstacles to their growth.
Top management can deal with the question of how to react to the Internet using, on the
one hand, the analysis of the degree of penetration or Internet interest of the company's
clients and, on the other hand, the study of the degree of adaptation of the product or
service to Internet

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 REFERENCE

http://smallbusiness.chron.com/internet-impacted-businesses-321.html
https://www.bbvaopenmind.com/en/article/the-impact-of-the-internet-on-society-a-global-
perspective/

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