2018
DIGITAL MARKETING TRENDS FOR
SCHOOLS AND COLLEGES
Before you read this, you should understand that you need to do marketing in the area
where your students are. Stop spending money on ineffective marketing and campaigns this
year. Always be update on strategies and trends.
Do you know how many students are looking for a School or College to enroll this year? We
know just the way to let your academy be seen by all the students who are seeking good
Schools and colleges.
Well, first of all how digital marketing became the trend? Digital marketing evolves when
Social Media impact the world. SOCIAL MEDIA, the most powerful tool of the 21st century
and its importance is growing rapidly day by day. Usually students changes according to the
new technologies and also our marketing strategies.
Here are some effective tips to improve your marketing area and get higher visibility of your
college.
GOOGLE ADS
Google has always been a leading search engine and marketing tool. Google still dominates
all the other digital markets. Paid search is going to be the king this year. Your page will be
always on top and you can track the clicks and conversions. The answer is simple, you need
to pay to get your page seen.
Pay per Click Management
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to
websites, in which advertisers pay the publisher (typically a website owner or a host of website)
when the ad is clicked. It is defined simply as the amount spent to get an advertisement clicked.
FACEBOOK
Facebook is one of the power leader in marketing, it is the most valuable platform where
most of the students are seeking best colleges/schools and discuss about them in social
media platform.
IDENTIFY TARGET AUDIENCE
First and foremost, we needs to know everything we can about your existing students base. This
includes what kind of habits they have in social media and elsewhere online. This information will
also inform our approach to attracting new student enrollments. We can create 14 Types of AD
Campaign depends upon the requirement.
EMAIL MARKETING
Email is one of the traditional marketing techniques, amidst of all these social media
marketing trends, email still lives and benefits better. Let’s just see how email marketing is
benefits your colleges/schools to get higher visibility.
Lands in inbox
One of the benefits of using an email marketing provider is that you have access to professionally-
designed email templates. These templates are designed to make it quick and easy to get your
message out to your audience, and ensure you look professional when it lands in the inbox.
Increase website traffic
If you own a website for your college/school email marketing helps to increase traffic to your
website so that you can bring more students into your organization — email marketing can help.
Get immediate results
Every students you have sent emails can have a significant impact. With email, you’re able to get the
results you’re looking for right away and easily track how your different campaigns are performing.
Current Database with category wise and geographical
Mail list chosen from huge database. We will list out all the parameters and narrow down to exact
group to whom we need to target.
LIVE AND RESPONSIVE WEBSITE
To enjoy all the digital marketing features and benefits, your college/school should have a
live, responsive and proper working website. Your website is the one you should promote
that will brings you potential students to your college/school.
Responsive Website
A website is built from scratch with a functionality that identifies which device and the
screen size the user is viewing the website on, and automatically adjusts the content
alignment, optimizes for touch, and modifies image sizes to offer best usability across all
devices. Website automatically responds/adjusts to the screen size of your device.
On-Page Optimizing
The website designed with Website Structure Optimization, Titles and Meta Tags
Optimization, Content Optimization, Optimization of HTML Source Code, W3C Validations
for Home Page, Images Optimization, RSS Feed Integration, Google Sitemap Creation and
Submission.
Content Management
Using WORDPRESS, JOOMLA, DRUPAL, OPENCART, MAGENTO which are top ranked CMS. A
CMS is easy to update and requires little to no instruction which means a web developer is
not required to modify content on the site. CMS sites also make SEO easy because you can
quickly and simply change your content for better search engine results.
Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about a
website's traffic and traffic sources and measures conversions and sales. Google Analytics
can able to find out how your visitors locate your website. Google Analytics able to identify
which pages and links your visitors click the most. It gives set of reports on Demographics,
Interests, Geo Behavior, Technology, Mobile, Custom, Benchmarking, User flow.
2018
DIGITAL MARKETING TRENDS FOR
SCHOOLS AND COLLEGES
THANK YOU
Contact Us:
Office: +91 76 0101 3535
E-mail: info@trikore.in
www.trikore.in
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