Annexure III – Curriculum / Syllabus

Entrepreneurship Development Programme (EDP) for Micro Entrepreneurs

This Programme is aimed at training Unemployed Candidates in the age group of 18 to 45 years for
establishing their own enterprises
Qualification Title Entrepreneurship Development Programme (EDP) for Micro
Entrepreneurs
Qualification code NARQ40001

Pre-requisites to training Inclination for taking up self employment activities in the interested areas of
agriculture / service / manufacture or trade business. Candidate should be
able to read and write local language. Minimum 8th passed is preferred.

Training outcomes At the end of the training, the candidates will be able to

1. Appreciate the importance of embarking on self-employment and has

developed the confidence and personal skills for the same.
2. Indentify business opportunities in chosen sector / sub-sector and plan
and market and sell products / services
3. Start a small business enterprise by liaising with different stake holders
4. Effectively manage small business enterprise

Sl. Course Component Key Learning Outcomes Estimated size NSQF

No. (Learning Level
hours)
1 Professional Knowledge- 1. Trainee is clearly able to differentiate
between wage employment, self-
1. Introduction to employment and entrepreneurship
Entrepreneurship 36 Hours Level 4
2. Understand, appreciate and develop
(Theory)
2. Knowledge of Achievement positive thinking and self-confidence for
Motivation and Positive embarking on self-employment /
Psychology entrepreneurship.
3. Understanding of the basic 3. Candidate is able to appreciate the
aspects of Business importance of systematic planning in
Management setting up and managing a business
enterprise.
 Concepts related to planning
and efficiency 4. Candidate is able to understand the
concept of efficiency and its key role in
 Concepts related to Risk
success of an enterprise
Assessment
5. Candidate is able to understand the
 Various aspects of financial

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 management concept of Risk and Risk Assessment
 Book Keeping and and Risk Taking Ability
Accountancy 6. Candidate knows various aspects of
 Banking and Sources of financial management and its key role
Finance in the success of small business
 Working Capital enterprise.
Management
 Costing and Pricing 7. Candidate has understood the concepts
 Insurance relating to Insurance and taxation and
its role in ensuring proper functioning of
 Business laws and
an enterprise.
Taxation
 Marketing Management 8. Knows the legal aspects governing
 Overview of Indian Rural MSMEs
Market 9. Understands the concept of
 Market Segmentation Government regulation with examples
 4 Ps of Marketing of various sectors.
 Concept of USP
10. Understands the procedure involved in
 Marketing Mix
launching an enterprise and issues
 Market Survey
involved in the same.
4. Legal aspects ,regulatory
aspects of SMEs and 11. Knows the concept of ‘business
Launching Formalities strategy’ and importance of growth
oriented thinking and planning.
5. Business Strategy and
Growth
2 Professional Skills At the end of the training the trainee is able
to: 36 Hours Level 4
6. Ability to develop (Practical)
understanding of self and do 12. Engage in process of self
SWOT Analysis understanding (to limited extent)
through reflection and peer feedback
7. Abilities relating to self
motivation and developing 13. Is able to do one’s own SWOT analysis
positive Psychology 14. Has developed the ability to engage in
8. Entrepreneurial positive thinking
Competencies (RUDSETI 15. Knows how to motivate one-self and
Model of 15 Competencies) others
9. Business Management Skills 16. Is able to know and practice the 15
in the following areas: entrepreneurial competences such as:
 Financial Management  Initiative
 Operations Management  Identifying and acting on
opportunities
 Materials and Inventory  Persistence
Management  Information management
 Quality orientation

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  Marketing Management  Honoring Commitments
 Systematic Planning
10. Business Opportunities
 Efficiency Orientation
Identification Techniques
 Problem solving abilities
11. Conducting Market Survey  Developing self-confidence
12. Preparation of Business Plan  Assertiveness
 Persuasion
 Ability to influence others
 Ability to monitor self and others
 Concern and respect for others
especially employees

17. Ability to maintain simple books of

accounts and prepare financial
statement for small business
18. Ability to estimate cash flow and
manage the same
19. Skills in goods and inventory
management
20. Ability to engage in the exercise of
indentifying business opportunities in
chosen sector / sub-sector /area of
work by gathering and analyzing
information from multiple sources
21. Skills and ability to conduct market
survey in local area on a limited scale
22. Ability to prepare simple business plan
as per given instructions / protocol
provided. Trainee is able to analyze
major trends in a given economic sector
/ sub-sector and identify Business
Opportunities
23. Trainees able to devise a simple
marketing and sales strategies and plan
for a small business

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3 Core Skills 24. Ability to communicate effectively –
13. Communication Skills both oral and written 36 Hours Level 4
(Practical)
14. Time Management Skills 25. Effectively use various forms of media
for business communication
15. Problem Solving
26. Ability to plan and manage time and
16. Creative Thinking
take decisions to ensure good time
17. Developing healthy Inter- management
personal relationship
27. Skills of problem solving and lateral
18. Team Work Abilities thinking
19. Leadership Abilities 28. Think creatively and out of the box
29. Manage inter-personal relationship at
work place and resolve conflict
30. Able to manage small team of workers
31. Demonstrate leadership abilities in
difficult situations
Inauguration, Valedictory and Assessment 6 Hours
Total 104 Hours

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Entrepreneurship Development Programme (EDP) for Micro Entrepreneurs – Detailed Curriculum

SL Mode of
Subject Hrs
No delivery
MODULE I - Introduction to Entrepreneurship
Registration & Inauguration.
 A formal gathering
Lecture,
1  Introduction of trainers 2 hrs
Video
 Objectives of the programme
 Rules & Regulations of the Institute
Rapport building & unfreezing – Ice breaking exercise Games,
 Climate Setting & confidence building by Ice Breaking exercises Exercises,
 Familiarizing themselves with each other Group
2 2 hrs
 Importance of interaction in the learning process discussion,
 Psychological approach – Rising participants’ consciousness Skits etc
 Shedding shyness, reservations, inferiority complex etc.
MODULE II - Achievement Motivation and positive psychology
Achievement Motivation - Confidence building
 What is motive? Internal & External Motivation
 Motivational Factors leading to motivation
Lecture
 Positive thinking
3 PPT 2 hrs
 Shedding negative feelings
Video
 Experience Sharing by successful entrepreneurs
 Motivational video clips
 Scope for Self employment
Why self employment - Advantages over wage employment,
Entrepreneurship Development
 Need and importance of embarking on self employment
 Advantages of self employment vis-à-vis wage employment
 Assessing self to know entrepreneurial tendencies Group
4  Process of Entrepreneurship Development Discussion, 2 hrs
 Importance of behavioral changes for entrepreneurship PPT
 Difference between Income Generating Activity, Self Employment
and Entrepreneurship
 Characteristics of an entrepreneur – Dynamics of Entrepreneurship
 Attitude and its impact on Entrepreneurship
Self Rating Questionnaire(SRQ) on Competencies –
5 Administering self rating questionnaire from Achievement Motivation Exercise
Training Workbook
MODULE III - Entrepreneurial Competencies
Lecture,
Entrepreneurial competencies – importance, explanation with examples,
PPT, Group
case study for identification of different competencies
6 Discussion 8 hrs
 Defining Competencies – Combination of knowledge, skill, motive
, Video
and trait
Clips &

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  Understanding all the 15 Competencies Case Study
 Relevance of entrepreneurial Competencies at different stages of
enterprise launching and management
 Facilitating internalizing the entrepreneurial competencies by way of
stories, viewing videos etc.
 Identifying entrepreneurial competencies through a case study
How success is related to Entrepreneurial Competencies
Self Rating Questionnaire(SRQ) on Competencies - evaluation Exercise
Ring Toss Exercise
 Importance of Risk Taking & Goal setting for becoming an Game,
entrepreneur Discussion,
7 4 hrs
 Examine one’s own risk taking behavior i.e a high risk taker, Lecture,
moderate or low risk taker by administering Ring Toss exercise PPT
 Need to take Moderate and calculated risk
Systematic Planning & Efficiency Orientation – Boat building
exercise Game,
 What is quality, attributes of quality Discussion,
8 4 hrs
 Factors affecting quality PPT,
 Quality Management Lecture
 Systematic planning
Tower Building Exercise – Eradication of Dependency Syndrome
 Role of Self confidence in performing any activity Game,
9  Importance of planning & scanning the environment Discussion, 4 hrs
 Developing belief in own ability to complete a given task/face a Lecture
challenge without depending upon external assistance
MODULE IV - Personal Skills

Problem Solving & Creativity

 Need for developing problem solving skills Lecture,
10 2hrs
 Process involved in problem solving PPT,
 Importance of Creativity in Entrepreneurship Video,
Games
Effective Communication
Lecture,
 Importance of communication skills in running an enterprise
11 PPT, 2 hrs
 Elements of effective communication
Exercise
 Barriers of effective communication & the ways to overcome it
Time Management
Lecture,
 Time Management – time as a resource
12 PPT, 2 hrs
 Key factors of managing the time effectively
Discussion
 Prioritizing the work
MODULE V - Business Management

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 Banking - Deposits & Advances, Lending Schemes / Government
Sponsored Schemes
 Various Deposit Schemes and other services of banks
 General Advances -Security Norms & margin requirement Lecture,
13  Term Loan & Working Capital finance PPT, 4 hrs
 MSME Credit Discussion
 Mudra Loan
 PMEGP Scheme
 CGTMSE Scheme
Marketing Management/Packaging/branding
 Indian rural market an overview
 Elements of successful marketing
 Market segmentation
 4 Ps of marketing
Lecture,
 Marketing mix
14 PPT, 4 hrs
 Product mix
Discussion
 Unique Selling Proposition
 Need for understanding consumer behavior and preferences
 Importance of customer service
 Marketing strategies for exploring opportunities in rural market
 Online marketing

Costing & Pricing, Fixed cost & Variable Cost, Breakeven point etc.
 Components of direct and indirect, fixed and variable cost Lecture,
 Importance of Costing in profitability Discussion,
2 hrs
 Concepts of pricing and factors affecting pricing decisions PPT and
 Commercial feasibility of an enterprise Exercise
15  Break Even analysis

Inventory Management
 Stocking Pattern
Lecture,
 Demand Forecasting,
Discussion,
16  Warehouse Flow, 2 hrs
PPT and
 Inventory Turns/Stock Rotation, Exercise
 Cycle Counting And
 Process Auditing.
Working Capital and its Management
Discussion,
 What is Working Capital
Lecture,
17  Effect of Credit policies on working capital 2 hrs
PPT,
 Key points to note while managing working capital
Exercise
 Cycles of Working Capital
Book Keeping & accountancy – cash book, sales & purchases, book Lecture,
keeping methodology PPT,
18 4 hrs
 Various types of records to be maintained in small enterprises - Cash Discussion,
Book, General Ledger etc. Exercise &

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  Accounting methodology Case Study
 Various heads of accounts and how to appropriate expenditure there
in
 Financial Statements
Insurance
 Importance of securing assets through insurance
 Types of insurance cover available Lecture,
19  General Insurance (fire, theft, burglary etc) PPT, 2 hrs
 Insurance Schemes of the Government Discussion
 How to claim insurance

Business Laws – Taxation & related laws:

 Legal aspects of weights and measures
 IT, VAT Sales Tax, state and central Govt. Rules and regulations in Lecture,
business PPT,
20 2 hrs
 Compliance for various statutory requirements VAT, CST, Income Discussion,
Tax etc. Exercise
 Compliance for various statutory requirements (VAT, CST, Income
Tax etc.)
Inter personal relationship, Labor Management
 Importance of maintaining good inter personal relationship with
Lecture,
related people in business
21 PPT, 2 hrs
 Need for leadership in the enterprise development
Discussion
 Various styles of Leadership
Characteristics of a good leader
IT Factor in managing an enterprise - impending need.
Lecture,
 Importance of Computer literacy & basic knowledge of computers
22 PPT, 4 hrs
 E filing of various tax returns
Exercise
 Online marketing
MODULE VI - Business Opportunity Identification Guidance
Business Opportunity Guidance – Description of methodology, case
study – group exercise, Selection of product / service
 What is a business idea / Group
Discussion,
23  Tools for generating business idea 4 hrs
Lecture,
 Screening of business idea – Macro screening & Micro screening
PPT
 Selection of business idea
 SWOT Analysis
MODULE VII - Market Survey
Market Survey – methodology, sources, nature of information to be
collected Lecture,
 Need for market survey Group
27 4 hrs
 Methodology to collect and use the information generated Discussion,
 How to develop an effective survey plan for the selected activity PPT
 Dos & donts for conducting market survey

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  Questionnaire for market survey
 Market survey report format
Market survey – Collection of information, field work.
Candidates will go to the market and collect information of
Practical
28 identified/potential activity to assess the demand /supply position, 8 hrs
work
market trends, marketing practices, competition, current state of
technology etc.
Market Survey – Report Writing, Presentation of market survey
Group
report, discussion on presentation
Discussion,
29 Candidate will prepare Market survey report and present the report in the 4 hrs
Lecture,
class followed by discussion to be moderated by the resource Person.
PPT

MODULE III - Business Plan Preparation

Business Plan Preparation?
 Plan format Lecture,
 How to ascertain initial viability of a business proposal PPT,
30 4 hrs
 Enlisting technical, financial, marketing and commercial aspects of Exercise,
business Discussion
 Profitability
MODULE –IX Launching Formalities
Field Visit to units established & successfully run by first
generation entrepreneurs
Candidates are taken for exposure visits to Enterprises established and
successfully managed by RSETI trained Entrepreneurs where in they will
be able to:
 Know various steps involved in establishing a Micro Enterprise
 Understand how a Micro Enterprise is managed
Field Visit,
27  To identify the Entrepreneurial competencies & Entrepreneurial 6 hrs
Interaction
behavior
 To analyze the external factors influencing the success or failure of
the enterprise.
 To analyze the internal factors affecting success or failure of the
enterprise/entrepreneur.
 To identify the areas/issues which can be addressed by RSETI, in a
similar case, to facilitate success of the entrepreneur
Interaction with successful entrepreneurs
 Identify factors responsible for the development of the entrepreneur Interaction
28  Assess the Entrepreneurial Competencies of the Entrepreneur followed by 2 hrs
 Impact of EDP training inputs discussion
 Understand how the entrepreneur reacts to a challenging situation
Resource mobilization, supporting organizations.
Lecture,
 Support systems available at various District/State/national level
29 PPT, 2 hrs
 State/Central Government Schemes for giving impetus for
Discussion
entrepreneurship development

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 Launching formalities
 Steps in launching of an enterprise, common crisis in business
 Pitfall and their controls Lecture,
30  Licensing & Registration: Formalities for obtaining Trade License PPT and 2 hrs
from Panchayath/Muncipal agencies Discussion
 Formalities for obtaining PAN Card, TAN, Service Tax & VAT
Registration.
MODULE X Business Strategy & Growth
Enterprise growth, expansion & diversification
 Critical factors contributing to the sustenance of an enterprise
Lecture,
 Need for growth in the enterprise
31 PPT, 2 hrs
 Various avenues for growth of an enterprise
Exercise
 Product addition, product deletion and product substitution
 Forward & backward linkages
32 Assessment & Evaluation Test Exercise 2 hrs
33 Feedback & Valedictory 2 hrs

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