Business Research Methods Proposal

BMW CAR

Azmir Hossain Mamun

163200023

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Content

Introduction -------------------------------------------3-5
1.

1.1 Statement of problem------------------------------------------------3-4

1.2 Objectives of research-----------------------------------------------5

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2. Literature review-------------------------------------5

3. Hypotheses---------------------------------------------6

Topic: BMW CAR

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 1. Introduction

BMW cluster, headquartered in Munich, Germany, is one of

the mainly victorious multi kind finest motor manufacturers in

the globe. BMW is a German motor; motorbike and

appliance manufacturers founded in 1916 and have been

widely trade since 1969. The company’s slogan in English is

“The Ultimate Driving Machine” and Sheer Driving Pleasure”.

The original German slogan is “fraud am Fahren,” which

translates to “joy in Driving” in English. The corporation

produce, and market, a pied choice of senior end active cars

and motorcycles. It is also own and make the tiny product

and is the parent business of Roll-Royce vehicle Cars. BMW

is known for its performance and luxury vehicles. BMW has a

global presence with group subsidiaries in 41 countries and

over 3000 dealerships and local importers in over 100

countries. BMW is a progressive company with salad of 1.2

million automobiles and 101,000 motorbikes in 2008

generating revenue of 53.2 billion euros. It has a combined

global workforce of 100,000 employees. In addition to cars

and motorcycle, BMW operates an aircraft engine division

under the brand name of Rolls Royce. The BMW group also

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 has a strong market position in the motorcycle sector and

operates successfully in the area of financial services. The

Company operates its own financing company, which offers

financing for vehicles. Automobiles accounted for 78% of

2000 revenues; vehicle finance leasing, 18%; motorcycles,

3% and other,1%. UK is the third major souk and second

main making base for the BMW group universal, and the only

state where BMW group’s three brands – BMW, TINY and

Roll-Royce vehicle Cars – are represent.

1.2 Objectives of the study

Our Research goal is to study about the Bangladesh Internet service

quality and How to provide us the broadband service.

2. Literature review

BMW AG originated with three other manufacturing companies, Rapp

Motorenwerke and Bayerische Flugzeugwerke (BFw) in Bavaria, and

Fahrzeugfabrik Eisenach in Thuringia. The company is now known as

BMW or Bayerische Motoren Werke. Aircraft engine manufacturer Rapp

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Motorenwerke became Bayerische Motorenwerke in 1916. The engine

manufacturer, which built proprietary industrial engines after World War

I, was then bought by the owner of BFw who then merged BFw into

BMW and moved the engine works onto BFw's premises. BFw's

motorcycle sideline was improved upon by BMW and became an integral

part of their business.

BMW Museum souvenirs The initial products were exhibited in 1922 in

Munich plant. These souvenirs were not intended for sale. It was resulted

with the historical exhibition which was organized in 1966. [1]BMW

became an automobile manufacturer in 1929 when it purchased

Fahrzeugfabrik Eisenach, which, at the time, built Austin Sevens under

license under the Dixi marque. BMW's team of engineers progressively

developed their cars from small Seven-based cars into six-cylinder luxury

cars and, in 1936, began production of the BMW 328 sports car. Aircraft

engines, motorcycles, and automobiles would be BMW's main products

until World War II. During the war, against the wishes of its director

Franz Josef Popp, BMW concentrated on aircraft engine production, with

motorcycles as a side line and automobile manufacture stopped al

together.

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In 1913, Karl Rapp established Rapp Motorenwerke near the

Oberwiesenfeld. Rapp had chosen the site because it was close to Gustav

Otto Flugmaschinenfabrik, with whom he had contracts to supply his

four-cylinder aircraft engines. Rapp was sub-contracted by Austro-

Daimler to manufacture their V12 aircraft engines. Austro-Daimler at the

time was unable to meet its own demands to build V12 Aero engines. The

officer supervising aero-engine building at Austro-Daimler on behalf of

the Austrian government was Franz Josef Popp. When it was decided to

produce Austro-Daimler engines at Rapp Motorenwerke, Popp was

delegated to Munich from Vienna to supervise engine quality. Popp did

not restrict himself to the role of observer, becoming actively involved in

the overall management of the company. On 7 March 1916, Rapp

Motorenwerke became Bayerische Motoren Werke GmbH. The German

invasion of Poland and commencement of hostilities meant that

manufacturing facilities in Germany were directed by the Nazi regime to

re-focus on the manufacture of products required to support the war

effort. In 1939, BMW bought Spandau-based Brandenburgische

Motorenwerke, also known as Bramo, from the Siemens group of

companies and merged it with its aircraft engine division under the name

BMW Flugmotorenbau GmbH. A new factory at Allach, outside Munich,

began production of aircraft engines later that year.

BMW R75 military sidecar outfit

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BMW 003 jet engine

A wide range of aero engines was ultimately produced for the Luftwaffe,

including one of the most powerful engines of the time – the BMW 801.

Over 30,000 aero engines were manufactured through 1945, as well as

over 500 jet engines such as the BMW 003. To enable this massive

production effort, forced labor was utilized, consisting primarily of

prisoners from concentration camps such as Dachau.[35] By the end of

the war, almost 50% of the 50,000-person workforce at BMW AG

consisted of prisoners from concentration camps.[36] BMW also

developed some military aircraft projects for the Luftwaffe towards the

last phase of the Third Reich, the BMW Strahlbomber, the BMW

Schnellbomber and the BMW Strahljäger, but none of them were built.

[37]

While Alfred Böning had returned to BMW and developed the R24[39]

and Fritz Fiedler had gone to work for Bristol,[43] Alex von

Falkenhausen and Ernst Loof had each started companies that built sports

cars and racing cars. Von Falkenhausen started Alex von Falkenhausen

Motorenbau (AFM), while Loof, in partnership with Georg Meier and

Lorenz Dietrich, started Veritas. AFM and Veritas both competed in

Formula 2, but both companies had shut down operations by 1954, when

both von Falkenhausen and Loof went back to BMW.

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3. Hypotheses

Perhaps even he himself isn’t entirely sure, but he has countless ideas in

mind, from both technical and styling standpoints, which could possibly

pave the way for this revolution. “The most important thing”, he says, “is

to start challenging paradigms, and sometimes you need a big hammer to

break them down before people take notice and accept the new.” While

this does not mean that the two BMWs unveiled at Geneva are already

ushering in the revolution, according to Bangle, they are proof that it is

possible to imagine the car “in a different way”.