“A STUDY ON THE BRAND LOYALTY OF TOOTHPASTE
AMONG CUSTOMERS IN CALICUT”
A PROJECT REPORT
Submitted to
UNIVERSITY OF CALICUT
In partial fulfillment of the requirement for the award of the degree of
BACHELOR OF COMMERCE
Submitted by
SREEPRIYA P V
Reg. No.: DVAQBS0064
(2016-19)
DECLARATION
I do, SREEPRIYA P V hereby declare that this project report entitled as “BRAND LOYALTY OF
TOOTHPASTE AMONG CUSTOMERS IN CALICUT” ” is a bona-fide record of the project
work carried by me during the academic year 2018-19 in partial fulfillment of the requirements for
the award of the degree of B.Com of the University of Calicut. This work has not been undertaken or
submitted elsewhere in connection with any academic course
Place SREEPRIYA P V
Date
ACKNOWLEDGEMENT
I express my deepest gratitude and sincere thanks to the almighty god for the blessing to work out in
the right path to complete my study.
I would like to express my sincere thanks and gratitude to our Head of Department of Commerce
Mrs. SHINY and my project guide Miss. PARJINSHA, for their valuable guidance during all the
phase of our project.
Finally, l would like to express my deep sense of gratitude and sincere thanks to my parents, friends,
group mate and well-wishers who have directly or indirectly contributed a lot for the successful
completion of my project.
SREEPRIYA P V
CONTENTS
CHAPTERS TITLE PAGE NO
1.1 INTRODUCTION
1.2 STATEMENT OF PROBLEM
1.3 SCOPE OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1 1-5
1.5 OBJECTIVE OF THE STUDY
1.6 RESEARCH METHODOLOGY
1.7 LIMITATIONS OF THE STUDY
1.8 CHAPERIZATION
2 REVIEW OF LITERATURE 6-8
3 THEORITICAL FRAMEWORK 9-21
DATA ANALYSIS AND
4 22-46
INTERPRETATION
FINDINGS, SUGGESTIONS, AND
5 47-49
CONCLUSION
6 BIBILIOGRAPHY
7 APPENDIX
LIST OF TABLES
TABLE NUMBER NAME OF TABLE PAGE NO
4.1 Brand of toothpaste used by the customer 22
4.2 Use of same brand of toothpaste 23
4.3 Duration of toothpaste purchase 24
4.4 Influence of characteristics before buying toothpaste 25
4.5.1 Influence of store advertisement 26
4.5.2 Influence of advertisement seen outside the shop 27
4.5.3 Influence of memories of previous toothpaste 28
4.5.4 Influence of recommendation of family/friend 29
4.5.5 Influence of professional advice on dentist 30
4.6.1 Prevent tooth cavities 31
4..6.2 Remove plague 32
4.6.3 Remove stain 33
4.6.4 Fight bad breath 34
4.6.5 Reduce gum bleeding 35
4.6.6 Clean between teeth 36
4.6.7 Strengthen week tooth enamel 37
4.6.8 Whiten the teeth 38
4.7 Important of advertisement 39
4.8 Company need advertisement to promote such brand 40
4.9 Media of awareness about toothpaste 41
4.10 Kind of offer most likely make purchase 42
4.11 Satisfaction of product effectiveness 43
4.12 Satisfaction of brand of toothpaste 44
4.13 Plan to purchase brand of toothpaste in future 45
4.14 Recommendation 46
LIST OF FIGURES
FIGURE NUMBER NAME OF FIGURE PAGE NO
4.1 Brand of toothpaste used by the customer 22
4.2 Whether customers use same brand most of the time 23
4.3 Duration of toothpaste purchase 24
4.4 Influence of characteristics before buying toothpaste 25
4.5.1 Influence of store advertisement 26
4.5.2 Influence of advertisement seen outside the shop 27
4.5.3 Influence of memories of previous toothpaste 28
4.5.4 Influence of recommendation of family/friend 29
4.5.5 Influence of professional advice on dentist 30
4.6.1 Prevent tooth cavities 31
4..6.2 Remove plague 32
4.6.3 Remove stain 33
4.6.4 Fight bad breath 34
4.6.5 Reduce gum bleeding 35
4.6.6 Clean between teeth 36
4.6.7 Strengthen week tooth enamel 37
4.6.8 Whiten the teeth 38
4.7 Important of advertisement 39
4.8 Company need advertisement to promote such brand 40
4.9 Media of awareness about toothpaste 41
4.10 Kind of offer most likely make purchase 42
4.11 Satisfaction of product effectiveness 43
4.12 Satisfaction of brand of toothpaste 44
4.13 Plan to purchase brand of toothpaste in future 45
4.14 Recommendation 46
CHAPTER -1
INTRODUCTION
CHAPTER II
REVIEW OF LITERATURE
CHAPTER III
THEORITICAL FRAMEWORK
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
CHAPTER V
FINDINGS, SUGGESTIONS AND COMPLETION
BIBILIOGRAPHY
APPENDIX
BIBIILOGRAPHY
www.google.com
http://shodhganga.inflibnet.ac.in
https://www.scribd.com
globalbizresearch.org
https://en.wikipedia.org
https://www.researchgate.net/publication
http://www.iosrjournals.org
pezzottaitejournals.net/
BRAND LOYALITY OF TOOTH PASTE AMONG CUSTOMERS IN CALICUT
1. Name :
2. Age :
3. Gender :
4. Education :
5. Occupation :
6. Which tooth paste brand do you always use?
Colgate Pepsodent
Babool Close up
7. Do you buy the same brand of the tooth paste most of the time?
Yes No
8. How often do you purchase tooth paste?
Every month Every two month
Others
9. Which characteristic influence you before buying tooth paste?
Flavor ante germ All
Price Quality
10. Please rate the following sources of information’s in terms of importance when purchasing a
tooth paste?
Not important Somewhat important
important
In store advertisement
Advertisement seen outside of shops
Memories of previous tooth paste purchase
Friends /family
Professional advice on dentist
11. Please indicate the extent to which these statements are important to you when buying tooth
paste?
Very important Neutral Not Not at all
important important important
Prevent tooth cavities
Remove plague
Remove stains
Fight bad breath
Reduce gum bleeding
Clean between teeth
Strengthen week tooth
enamel
Whitens the teeth
12. Whether advertisement places a very vital role in developing the brand?
Yes No
13. Does the company needs advertisement to promote such brand?
Yes No
14. Which media make you aware about your tooth paste brand?
Television News paper
Internet Radio Relatives / friends
15. What kind of offers would most likely make you purchase another brand of tooth paste?
Buy one get one free or three or two loyalty point
Coupons None of the above
16. How satisfied were you in terms of product effectiveness last time you used tooth paste?
Very dissatisfied dissatisfied Very satisfied
Not sure satisfied
17. Are you satisfied with our brand of tooth paste?
Completely satisfied satisfied Not satisfied
18. Do you plan to purchase this brand tooth paste in the future
Yes No
19. Would you recommend yours brand tooth paste?
Yes No
