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Emarketing

E-marketing, also known as internet marketing, digital marketing, or online marketing, is the process of marketing products or services using electronic methods like the internet, email, and wireless media. It involves planning, distributing, promoting, and pricing products online to satisfy customer demands. Some advantages of e-marketing include providing more convenience and competitive prices for customers, reducing operational costs for businesses, and allowing for faster responses and increased data collection capabilities.

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30 views1 page

Emarketing

E-marketing, also known as internet marketing, digital marketing, or online marketing, is the process of marketing products or services using electronic methods like the internet, email, and wireless media. It involves planning, distributing, promoting, and pricing products online to satisfy customer demands. Some advantages of e-marketing include providing more convenience and competitive prices for customers, reducing operational costs for businesses, and allowing for faster responses and increased data collection capabilities.

Uploaded by

Allan Laigo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Gawili, Darren

Garay, Rose

Lagasi, Raychelle

E-MARKETING

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing,
or Online Marketing.

E-marketing is the process of marketing a product or service using the Internet.

E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and
wireless media. It uses a range of technologies to help connect businesses to their customers.

E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of
products and services in a computerized, networked environment, such as the Internet and the World Wide
Web, to facilitate exchanges and satisfy customer demands

Advantage:

E-marketing provides customers with more convenience and more competitive prices.

It enables businesses to reduce operational costs.

Reduction in costs through automation and use of electronic media.

Faster response to both marketers and the end user.

Increased ability to measure and collect data.

Examples:

Buzzfeed

Buzzfeed is a newcomer to the digital publishing industry that makes the capturing of users through the sharing
of content an absolute science. They are particularly famous for their eye-catching headlines.

2.- Lastminute

Lastminute sends regular newsletters to it`s subscribers showing the latest offers of the day. Periodicity is an
essential part to this strategy because it helps to maintain the customers’ interest, as they know they will
receive new offers on a daily basis.

3. Uber

Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is
perfect for subscribers who don’t have a lot of time and just skim the message. Uber always send different
promotions and provides an amazing map of your rides, with a detailed map of your journey.

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