Transcript

Voice 1
Welcome to Spotlight. I’m Liz Waid.

Voice 2
And I’m Luke Haley. Spotlight uses a special English method of broadcasting. It is easier for
people to understand, no matter where in the world they live.

Voice 1 ||

Today’s Spotlight is on a toy. Children all around the world play with this toy. They use it to
imagine, create and build. What is this toy? It is LEGO. People have called this toy the most
important toy of the century.

Voice 2
LEGO began as one man’s small business. But today, it is the second largest toy company in
the world. The LEGO company sells small, brightly colored plastic ladrillos
bricks. People can buy
LEGO bricks in over 90 countries. But the company also includes films, games, competitions
and amusement parks. In today’s program we tell about the history of this interesting toy, and
diversion
how it inspires children around the world.

Voice 1
Ole Kirk Kristiansen began his own business in 1932. He lived in Billund, Denmark. He was a
carpenter. He made products from wood. He made many useful wood products like ladders for
escaleras
climbing, tablas
boards for working in the home, and stools
sillas
for sitting or standing on. But he also
made colorful wooden toys. Kristiansen also had a young son, Godtfred. Godtfred worked with
his father. Their business was small, but successful.

Voice 2
By 1934, the Kristiansens were concentrating more and more on building toys. They officially
named their company LEGO. This name had a special meaning. It was a combination of two
Danish words. The words were “legt” and “godt”. In the Danish language, “legt godt” means
“play well”. Kristiansen combined these words to create the word LEGO.

Voice 1
The LEGO company grew slowly. But it continued to add employees. It continued to create
quality wooden toys. The company also had a motto - a saying to encourage the workers. In
lema alentar
English, the motto means “Only the best is good enough”. This motto encouraged Kristiansen
and his employees to never accept a bad product. They should only do their BEST work all of
the time. This motto was hung in the shop where they made the toys.
colgar

|
Voice 2
By 1947, the LEGO company began using a new material to make their toys – plastic. One of
the toys they vendieron
sold was called the Automatic Binding Brick. This small piece of plastic was
union
shaped like a rectangle. The top of the small brick had two rows of four levantados
raised circles. The
conformado
inside of it was hollow and empty. A person could put the bricks together to build something.
interior hueco vacio
But the design was not perfect. The bricks did not hold together easily. Still, the bricks were a
unieron hasta
popular toy.

Voice 1
A few years later, in 1954, Godtfred Kirk Christiansen had a big idea. One day while he was
travelling, he began talking to a toy agent. The man was talking about how he thought many
toys carecian
lacked a system for playing. When Godtfred returned home, he began working on making
LEGO bricks into a system. He wanted all of the LEGO bricks to fit together. Each piece would
encajaran
fit with any other piece. Any toy that LEGO created would fit with any other toy they created.

Voice 2
Finally, four years later, in 1958, the LEGO company found their answer. They invented the
first modern style LEGO brick. This LEGO brick was similar to the Automatic Binding Brick. The
top had two rows of four raised circles. But the inside and bottom of the brick was not empty.
Instead, LEGO designed a “stud and tube” system. The tubes inside the LEGO brick helped
esparrago
hold on to the raised areas of another brick.
aferrarse

Voice 1
Sinceyathat
desde, que time, the LEGO company has made their bricks with exactly the same design. Any
brick from the past and any brick made today will fit together perfectly. That is because of the
LEGO system. In this way, there is no limit to the things people can make with LEGO bricks. In
fact, this is one of the goals of the LEGO company.

Voice 2
In 1963 Godtfred Kirk Christiansen defined the ten things he wanted the LEGO company to be.
The LEGO website lists these ten characteristics. Christiansen wanted LEGO play to be
unlimited. He wanted LEGO to be fun for girls and boys, and fun for every age. He wanted a
way for children to play through the whole year and in a healthy way. He wanted them to play
for a long time, and to be able to use their imagination and creativity to develop something
special. He also wanted to continue to create more LEGO brick sets - and to make sure that
asegurarse
the more LEGO bricks a child had, the more he
cuanto mas could do with those bricks. Above all,
Christiansen wanted QUALITY in every little detail of the LEGO product.

Voice 1
Today, LEGO still produces | toys of high quality. Pieces are made of a plastic called ABS. The
plastic heats
calientauntil it is easy to move. Then machines quickly force the hot plastic into the LEGO
molds. These molds give the pieces their shapes. After about five to ten seconds, the pieces
are ready to comesalir
out of the molds. As the molds fill again, inspectors look at the LEGO pieces
to make sure they look correct. The LEGO company says that only about eighteen out of every
one million bricks is incorrect.
Voice 2
In 2003 the LEGO company did have some problems. They tried to do too many things. The
company almost went bankrupt - they were unable to pay their debts. However, the LEGO
arruinar incapaz deudas
company decided to concentrate on one thing - the LEGO bricks. They decided that if they
could concentrate on this one product and make it successful worldwide, they would be a
success. todo el mundo

Voice 1
Today, LEGO is the second largest toy maker in the world. Through history, the LEGO
company has produced 560 billion LEGO parts. There are thousands of different LEGO sets.
Some use the characters and ideas from television shows, books, or films. LEGO is a great
way for children to learn creative building skills. But the LEGO company also knows that toys
habilidades
should offer more than JUST a learning experience. Roar Rude Trangbaek works for the
LEGO company. He told the New Yorker Magazine,

Voice 3
“Of course we believe in the educational values that any LEGO product already ya
has. But if it is
educational, that is an extra good benefit for the child. It is just as important that a child has
fun.”

Voice 2
The writer of this program was Liz Waid. The producer was Michio Ozaki. The voices you
heard were from the United States and the United Kingdom. All quotes were adapted for this
program and voiced by Spotlight. You can listen to this program again, and read it, on the
internet at www.radioenglish.net. This program is called, ‘LEGO: Play Well’.

Voice 1
Tell us what you think about today’s program. You can leave a comment on our website. Or
email us at radio@radioenglish.net. And find us on Facebook - just search for Spotlight Radio.
We hope you can join us again for the next Spotlight program. Goodbye.

Question:
Have you ever played with LEGO bricks? Why do you think LEGO has been such a successful
company?