PROJECT REPORT ON BATA
RETAIL OUTLET
By
Maryam Mujawar (23)
INTRODUCTION OF BRAND (BATA).
Bata Limited (Also known as the Bata Shoe Organization) is a Canadian
owned multinational footwear and fashion accessory manufacturer and
retailer based in Lausanne, Switzerland. A family-owned business, the
company is organized into three business units: Bata, Bata Industrials and
AW Lab.
Founded in the year 1894, in then Austria and Hungary (now Czech Republic).
BATA shoe organization’s “BATA India" is the largest retailers and leading
manufacturers of footwear in India.
The company also operates a large non – retail distribution network through
its urban wholesale division and caters to millions of customers through over
30000 dealers (in India).
Private labels were created to be marketed to new customer segments such
as Northstar, Power, Marie Claire etc.
Mission statement
“Offer consumer ‘surprisingly affordable’ shoes behind great style and
superior comfort"
Vision statement
“To make great shoes accessible to everyone!”
PRODUCT ATTRIBUTES
Comfortable and Trendy footwear.
Easy to maintain.
Versatile products to suit each occasion.
High quality at affordable prices.
Contemporary styles with international know-how.
PRODUCT (CATEGORY, DEPTH & WIDTH)
Product line
BATA has a wide variety of footwear for male , female and children different
product for different segment common product categories of BATA are as
follow sandals, slippers, shoes, belts, wallet, shoe polish and other shoe &
leather care products.
Some of the famous BATA brands are (product width)
1. Bata (Baťa in the Czech Republic and Slovakia)
2. North Star (urban shoes)
3. Weinbrenner (premium outdoor shoes)
4. Bubble gummers (children's shoes)
5. Power (athletic shoes)
6. Bata Industrials (work & safety)
Types of product in Brands (product depth)
1. Ambassador (classic men's shoes)
2. Atletico (urban shoes)
3. Bata Comfit (comfort shoes)
4. Bata Flexible (comfort shoes)
5. Insollia (comfort/women's shoes)
6. Marie Claire (women's shoes)
7. SunDrops (women's shoes)
8. Baby Bubbles (children's shoes)
9. Patapata (flip flops)
10. Toughees (school shoes)
11. Verlon (school shoes)
12. Teener (school shoes)
13. B-First (school shoes)
14. Footin (trendy shoes)
15. Urbano (men shoes)
16. Tomy Takkies (urban shoes)
17. Red Label collection.
Their wide range of product makes it very easy for consumer to select
best suitable product in that particular segment as well manufacturing of
product in host country plays a prominent role in their sales &
distribution .
STORE LAYOUT.
Store room
Door
Sport shoes & sandals by
Cash Counter &
POWER
Belts
Premium
range Ladies
footwear footwear
Seat
by BATA
WEINBRENNER
Seat
Entry
School footwear by BATA Ladies footwear by POWER
Index
Slippers
& Sandals
Rack
There are many BATA store at present the above diagram is tentative store
layout of BATA (Grant road).
Store layout plays prominent role for retail stores to attract customers and
most important part of store layout is to identify where to place products.
Some of the common factor for placing products are as follow.
1) Visibility of product.
2) Proper segregation of product.
3) Easy access for customer.
Outlets of BATA primarily focuses on their footwear with small counter for
other accessories in India. Common layout of BATA mostly consist of few
sandals and slippers rack in between and single outlet having 5 or more than
that employees at a time present in store.
FUTURE PROSPECT.
To enter in Clothing Section as BATA is already market leader in
Asia of footwear market they can expand their boundaries and
enter in clothing segment which be a beneficial step fir the
company .
In future BATA can create separate division for tackling the rural
markets in emerging nations. Different division for BATA premium
footwear section and BATA stores.
Global expansion in premium footwear section.
CURRENT ADVERTISING AND PROMOTIONS.
Through leading e-commerce websites, through their own website and their
own mobile application BATA online feature include home dilevery within 7
days and can order from nearest BATA stores.
Social media platform acting as major source of advertisement with their
latest tag line ‘Surprisingly BATA' on social media such as Facebook, Twitter,
Instagram, snapchat etc.
Promoting brand with help of Television advertisements and news paper
advertisement through various news paper companies.
8 P'S OF RETAIL MANAGEMENT.
Product: BATA has variety of product right from BATA slippers to BATA shoes
BATA has a wide variety of footwear for male , female and children different
product for different segment common product categories of BATA are as
follow sandals, slippers, shoes, belts, wallet, shoe polish and other shoe &
leather care products.
Price: All products offered from BATA at a reasonable rate and cheapest
so that maximum people will be able to afford products frim BATA .
Place: The company has a retail presence of over 5,300 shops in
more than 70 countries and production facilities in 18 countries.
Promotion: promotion through advertisements in Television and internet
from various advertising platforms.
Discounts for attracting customers with different discount margins. As
well End of season sales which attracts majority of customers.
BATA gift voucher plays a role in their promotional activities.
People: Bata estimates that it serves more than 1 million customers per
day, employing over 30,000 people, operates more than 5,000 retail
stores, manages 27 production facilities and a retail
Process: BATA have their own manufacturing plan set up in different
countries which results in fast availability of product for example in India
manufacturing plan lf BATA is set up in Calcutta.
Physical evidence: it has more than 5000 retail stores (only in India) and
with good strength of employees other guards etc.
Packaging: they pack their product in BATA box which gives their brand a
different identity and branding as well they pack their footwear in a red
color box.
