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The Marketing Behavior Should Shape Our Buildings, Not The Other Way Around

The document discusses open air markets in Bahirdar, Ethiopia. It notes that there are four large open air markets in Bahirdar that serve as important social and economic spaces for the community. However, these markets are currently being replaced by large malls. The research aims to find ways to better organize the markets to accommodate both traditional open air marketing and new private development, in order to preserve the important role of the markets while allowing for some changes. The research will analyze the current conditions of the markets, identify limitations, and propose strategies and designs for improving the market layout and conditions.

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21 views4 pages

The Marketing Behavior Should Shape Our Buildings, Not The Other Way Around

The document discusses open air markets in Bahirdar, Ethiopia. It notes that there are four large open air markets in Bahirdar that serve as important social and economic spaces for the community. However, these markets are currently being replaced by large malls. The research aims to find ways to better organize the markets to accommodate both traditional open air marketing and new private development, in order to preserve the important role of the markets while allowing for some changes. The research will analyze the current conditions of the markets, identify limitations, and propose strategies and designs for improving the market layout and conditions.

Uploaded by

fitsum tesfaye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 4

“The marketing behavior should shape our buildings, not the other

way around”.

By Bereket Mitiku
Advisor- maelle vandenbergh

i
Declaration

I declare that the research contained in this thesis was carried out by me. It has not been previously
submitted to this or any other Institution for the award of a degree of any other qualification.

Signature_____________________________

Bereket mitiku,

ii
Abstract

Open air marketing has been practiced around the globe for centuries. In Africa including merkato, there
are plenty of open air markets and holds most of the marketing transaction of the cities.

In bahirdar, there are four open air markets with a number of merchants that lies from 3000- 1500 on
each one of them. These marketing phenomenon is a prominent but is currently being replaced with the
big malls in the city. These market places are social spaces which ties the community, preferred by most
of the people living in the city and give life to the artheficial collection of the central city.

These research started with a question on how we can relate (negotiate) the private investors and the
low standard & informal markets in sefene-selam bahirdar. I argue that there can be a better organization
of markets which can include both the traditional way of marketing with the new.

This research will proceed with analysis on the marketing condition on these places and their limitations
to achieve an area of intervention.

Finally the research will conclude with strategies for better layout of marketing condition and a design
proposal.

iii
Acknowledgment

For where I am now and what I become I first give my deepest gratitude to my almighty God for guiding
me through my journey. I would like to thank my family who always stand beside me with full support
on every step of the way.

My greatest gratitude goes to my advisor maelle vandenbergh who shared her experience and guided
my work on every step.

For all instructors in the department of architecture in BDU, ILA I would like to give my deepest gratitude
for helping me on the research process.

Finally I would like to thank everyone who supported me and my work on my journey.

iv

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