1. Floral Selection.
The best floral e-stores offer flowers for every occasion: weddings, anniversaries, birthdays, and
even funerals. Additionally, people may wish to send a gift to an employer, or business partner, but
may feel flowers express too much of a romantic sentiment. A great alternative is a simple green
plant, or something unique and exotic like bonsai or rare cacti. Naturally, the classic floral
arrangement is indeed a bouquet of red roses but offering a range of flowers and other plants
simply allows you to reach more customers.
2. Ordering & Delivery
Another important part of the online flower business is competent delivery service and high-
quality work. The possibility of sending flowers “over-the-wire” has been around for over a
century, taking 3-4 days for delivery. Today, there a lot of ways to order, and those first-rated
flower e-stores provide both phone and online services, as well as providing customer care
support. To give customers more security, these companies provide tracking information for
orders by phone and online, so customers can check the status of their delivery as it moves from
the store to the intended recipient.
3. Non-floral Gifts
In case your customers want to add a big bar of chocolate or a nice teddy bear to their flower
order, it is important to provide them the opportunity! Companies that hold leading positions in
the world of online flower shops offer their customers a wide range of non-floral gifts, from
colorful balloons and sweets to rare fruits and fine jewelry.
4. Customer Service
It is important to keep your customers happy. To achieve this, successful online floral shops
provide many options for customers service:
Live Chat
Email & Phone
Mobile Apps
FAQs
Care Instructions & Guides
Electronic Reminder Service
Chatbots
Customer Loyalty Program & Discounts
5. Eco-friendly & Charitable.
The best online flower stores sell eco-friendly plants and flowers. To give proof of these trading
practices, many online shops show they have Veriflora designation, which confirms that the
company only sells products cultivated under sustainability standards. Another sign is Fair Trade
certification, which confirms that a company’s production meets various standards for treating the
environment and its employees operate with a certain level of care for the plants. The most
successful online flower shops also donate part of their revenue to support nonprofits that do
things like work to combat child labor, illiteracy, and the use of harmful chemicals such as
pesticides.
How to Start a Flower Shop Online. The Best Technologies to Use
You have two options for building your flower e-shop:
1) Create a hand-coded website
2) Use a content management system (CMS)
The first option usually means finding developers who will create the website from scratch.
And, frankly, it’s a good choice when your intention is to create something like Amazon – a
web store aimed at handling hundreds of thousands of goods. However, if you want reliable
results within an optimal time frame, consider the second option – using a CMS.
Here is a list of what the best online flower stores are offering:
Bouquets
Fresh flowers
Houseplants
Seeds, seedlings
Plant care products: fertilizers, pest mitigators
Tools for florists (scissors, paper, ribbons and other decor)
Vases, souvenirs, postcards, and greeting cards
