THIRD REVIEW ON CUSTOMER SATISFACTION TOWARDS SANGAM

MILK PRODUCING COMPANY LIMITED

SUBITTED BY
BOBBALA MURALI KRISHNA
Reg No:- RA1752001010303
2nd MBA - F Section

MASTER OF BUSINESS ADMINISTRATION

Company guides Faculty guide

Marketing Manager :- P Sridhar Mr. T. Velmurugan
Senior Manager :- Dr. P Krishna Rao Asst. Professor
SRMIST
 REVIEW OF LITERATURE

I have done project on customer satisfaction towards sangam dairy products at ongole in
different points(Lawyerpeta, Thatha Building, 60 Feet road, Kurnool road). Each and every point
I has taken 50 samples. I have included various questions in questionnaire like Name of the
respondent, area of the customer, gender of the respondent, Educational qualification, Annual
income, Products that customer purchase , Factors before buying sangam dairy products,
frequency of buying dairy products, satisfaction level on quality, taste, price and packing, any
problems that customer had faced at point or with dairy products, overall satisfaction on dairy
products and also included suggestions from the customers. I have focused mainly on dairy
products of milk, curd, buttermilk, lassi and flavoured milk, in this survey I have got some
positive responses and some negative responses , I have noted down major problems at points.

Findings or Problems:-

1. Packets are leaking, agents are losing by leaked packets however customer would not
take and accept leaked packets, mainly leaking has been happening at milk packets

2. Rarely milk is getting spoiled

3. Not available of medium curd packets
4. On entire ongole town mainly sangam dairy has five points and customers need to travel
more distance to get sangam dairy products, and customers are likely to get sangam dairy
products because sangam has not at all compromising on quality, customers are highly
satisfied with the quality, if the points has been increasd then we can see more sales

These are the main problems that customers are facing.

Satisfaction level of dairy products:-

Milk , Curd, Buttermilk, Lassi, Flavoured milk

1. Quality :- Sangam dairy has providing good quality of products and customers are
highly satisfied with the sangam dairy products on my research 80% of customers are
highly satisfied and rest 20% are satisfied with the quality.

2. Taste :- At Ongole town and district there are many dairy points and customers are
preferring sangam dairy products because of taste and quality, I have done research
on 200 samples 80% of the customers are highly satisfied in the sector of taste and
rest 20% are Satisfied.

3. Packing :- This is the main area to focus, customers are getting leaked packets. Dairy
must take necessary action to solve this problem, though the quality and taste was
good customer will simply reject if the packing is not in proper way.

4. Price :- Customer will spend one ruppee extra if the quality and taste was good and
the sangam dairy was kept reasonable price on dairy products 90% of the customers
are highly satisfied with the price.

5. Overall satisfaction :- 75% customers are highly satisfied with the sangam dairy
products

And also customers are suggested few points on their perspective for
example there is less advertising on sangam dairy products, if they procure more milk
from the farmers and they may get good sales in marketing
 RESEARCH METHODOLOGY
Questionnaire :-

A STUDY ON CUSTOMER SATISFACTION TOWARDS

SANGAM MILK PRODUCER COMPANY LIMITED DAIRY
PRODUCTS

1. Name of the customer __________________________________

2. Age of the customer

a) Below 25 b) 25-40 c) 41-50 d) above 50

3. Gender
a) Male b) Female c) Others

4. Area of the customer __________________________

5. Education level
a) +2 and below b) Graduate c) Post Graduate d) Diploma

6. Occupation
a) Government employee c) Working in a private sector
b) Business man d) House wife e) Others

7. Annual income of the respondent

a) Below 1 lakh b) 1 lakh – 2 lakh c) 2 lakh – 3 lakh d) above 4 lakhs

8. Which products of Sangam Dairy do you purchase?

Sl. No Dairy Products Yes No

1 Milk
2 Curd
3 Butter Milk
4 Lassi
5 Flavored Milk

9. Factors that you consider before buying Sangam products?

a) Price b) Taste c) Quality d) Timely Availability
10. Frequency of buying Sangam dairy products?

Dairy Product Daily Twice in a Once in a Rarely

week week
Milk
Curd
Bitter milk
Lassi
Flavoured Milk

11. Quality of Sangam dairy products?

a) Extremely Satisfy b) Satisfy
c) Moderately satisfy d) Not satisfied

12. Taste of Sangam dairy products?

a)Extremely Satisfy b) Satisfy
c) Moderately satisfy d) Not satisfied
13. Packaging of sangam dairy products?
a)Extremely Satisfy b) Satisfy
c) Moderately satisfy d) Not satisfied
14. Price of the sangam dairy products?
a)Extremely Satisfy b) Satisfy
c) Moderately satisfy d) Not satisfied
15. Have you find any problem/ difficulties in sangam dairy products?

a) Yes b) No
16. If yes, please be mention?

17. Overall satisfaction with the dairy products?

a)Extremely Satisfy b) Satisfy
c) Moderately satisfy d) Not satisfied
18. Any Suggestions?
 DATA COLLECTION

Total samples collected :- 200

Lawyerpeta point :- 50 Samples

Near Thatha Building point :- 50 Samples
60 Feet road :- 50 Samples
Kurnool Road :- 50 Samples

Type of data collection :- Primary data collection

Data collection is the process of gathering and measuring information on variables of interest, in
an established systematic fashion that enables one to answer stated research questions, test
hypotheses, and evaluate outcomes. The data collection component of research is common to all
fields of study including physical and social sciences, humanities, business, etc. While methods
vary by discipline, the emphasis on ensuring accurate and honest collection remains the same.

The data has been collected by interaction with each and every customer and knowing the
difficulties or problems of sangam dairy.

Statistical Analysis on customer satisfaction towards Sangam dairy:-

1.AREA OF THE CUSTOMERS:- LAWYERPETA - ONGOLE

Consumption of dairy products at early morning timings

Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Female 3 6.0 6.0 6.0
Male 47 94.0 94.0 100.0
Total 50 100.0 100.0
 R

I had done a survey on customer satisfaction towards Sangam milk producer company
limited dairy products under the guidelines of Sales manager of Ongole Mr. Narasiah Garu. I
have noted that the most of our consumers are Male at the early morning timings between 5 AM
- 10 AM.
Age of the customers buying Sangam dairy products:-
Age
Frequency Cumulative
Percent Valid Percent Percent
Valid 25-40
Statistics 10 20.0 20.0 20.0

Age 41-50 10 20.0 20.0 40.0

N Above
Valid 50 5022 44.0 44.0 84.0
Below
Missing25 0 8 16.0 16.0 100.0
Total 50 100.0 100.0

In the above pie chart it clearly shows that above 50 years aged customers are more
consuming and the percentage is 44, the least consumers are Below 25 aged people and the
percentage is 16.

Educational Qualification of the customer:-

EducationQualification
Cumulative
Frequency Percent Valid Percent Percent
Valid Diploma 2 4.0 4.0 4.0
Graduate 18 36.0 36.0 40.0
 Inter and below 21 42.0 42.0 82.0
PG 8 16.0 16.0 98.0
PhD 1 2.0 2.0 100.0
Total 50 100.0 100.0

By the above analysis it shows that +2 and below educational qualification

customers are more consuming the sangam dairy products and the percentage is 42 and least
consuming customers are PhD qualification and then Diploma candidates and Post Graduate and
Graduate customers

Statistics
Occupation
N Valid 50
Missing 0
 Occupation
Cumulative
Frequency Percent Valid Percent Percent
Valid Business 21 42.0 42.0 42.0
Govt Employee 11 22.0 22.0 64.0
Student 6 12.0 12.0 76.0
Working in private sector 12 24.0 24.0 100.0
Total 50 100.0 100.0

In total samples of 50 the frequency of 21 Business people are consuming sangam dairy
products and 11 Government people, 6 student , 12 working in a private sector. So, sangam has
more customers in business side.
Annual Income of the respondents:-

Annual Income
Cumulative
Frequency Percent Valid Percent Percent
Valid 1L-2L 10 20.0 20.0 20.0
2L-3L 8 16.0 16.0 36.0
Above 4L 15 30.0 30.0 66.0
Below 1L 11 22.0 22.0 88.0
Nil 6 12.0 12.0 100.0
Total 50 100.0 100.0
 Productsdoyoupurchase
Frequ Valid Cumulative
ency Percent Percent Percent
Valid Buttermilk 1 2.0 2.0 2.0
Curd 2 4.0 4.0 6.0
Curd;Buttermilk 2 4.0 4.0 10.0
Curd;Lassi;Flavoured milk 1 2.0 2.0 12.0
Flavored milk 2 4.0 4.0 16.0
Milk 8 16.0 16.0 32.0
Milk;Buttermilk 1 2.0 2.0 34.0
Milk;Cud 1 2.0 2.0 36.0
Milk;curd 1 2.0 2.0 38.0
Milk;Curd 15 30.0 30.0 68.0
Milk;Curd;Buttermilk 6 12.0 12.0 80.0
Milk;Curd;Buttermilk;Laassi;flavored milk 1 2.0 2.0 82.0
Milk;Curd;Buttermilk;Lassi 4 8.0 8.0 90.0
Milk;Curd;Buttermilk;Lassi;flavored milk 5 10.0 10.0 100.0
Total 50 100.0 100.0
 Factors you consider
Cumulative
Frequency Percent Valid Percent Percent
Valid Quality 23 46.0 46.0 46.0
Quality and taste 12 24.0 24.0 70.0
Quality and Timely 6 12.0 12.0 82.0
availability
Quality, taste and timely 4 8.0 8.0 90.0
availability
Taste 4 8.0 8.0 98.0
Timely availability 1 2.0 2.0 100.0
Total 50 100.0 100.0
 Frequency of buying
Cumulative
Frequency Percent Valid Percent Percent
Valid Daily 37 74.0 74.0 74.0
Once in a week 1 2.0 2.0 76.0
Rarely 3 6.0 6.0 82.0
Twice in a week 9 18.0 18.0 100.0
Total 50 100.0 100.0

Quality
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 26 52.0 52.0 52.0
Moderately Satisfy 1 2.0 2.0 54.0
Satisfy 23 46.0 46.0 100.0
Total 50 100.0 100.0

Taste
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 26 52.0 52.0 52.0
Satisfy 24 48.0 48.0 100.0
Total 50 100.0 100.0

Packing
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 19 38.0 38.0 38.0
Moderately Satisfy 2 4.0 4.0 42.0
Satisfy 29 58.0 58.0 100.0
Total 50 100.0 100.0

Price
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 26 52.0 52.0 52.0
Moderately Satisfy 1 2.0 2.0 54.0
Satisfy 23 46.0 46.0 100.0
Total 50 100.0 100.0

Overall Satisfaction
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 21 42.0 42.0 42.0
 Moderately satisfy 1 2.0 2.0 44.0
Satisfy 28 56.0 56.0 100.0
Total 50 100.0 100.0

Any Problems
Cumulative
Frequency Percent Valid Percent Percent
Valid No 42 84.0 84.0 84.0
Yes 8 16.0 16.0 100.0
Total 50 100.0 100.0

 Recently I found that quality was reducing

 Not delivering properly; Rarely milk is spoiling
 Price is changing point to point
 Packets are leaking
 Rarely milk is spoiling
 Butter was not available daily

Any Suggestions
Cumulative
Frequency Percent Valid Percent Percent
Valid Both Urban and rural 1 2.0 2.0 2.0
customer need to get
product
Good Service keep it up 1 2.0 2.0 4.0
Improve Packing 3 6.0 6.0 10.0
Improve Quality 1 2.0 2.0 12.0
Keep readily butter packets 1 2.0 2.0 14.0
daily
Keep the service best 2 4.0 4.0 18.0
Maintain same quality 1 2.0 2.0 20.0
 Maintain same quality 1 2.0 2.0 22.0
Maintain same quality and 1 2.0 2.0 24.0
taste
Nil 33 66.0 66.0 90.0
Sangam dairy not providing 1 2.0 2.0 92.0
medium size curd packet
Satisfied with sangam dairy 1 2.0 2.0 94.0
products keep it up
Take necessary actions to 1 2.0 2.0 96.0
not spoiling milk
Try to deliver dairy products 1 2.0 2.0 98.0
for ground level peo
Well maintained keep it up 1 2.0 2.0 100.0
Total 50 100.0 100.0

2.AREA OF THE CUSTOMERS:- NEAR THATHA BUILDING - ONGOLE

Total Size :- 50

Educational Qualification
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Graduate 18 18.0 18.0 68.0
Inter and below 26 26.0 26.0 94.0
PG 6 6.0 6.0 100.0
 Total 100 100.0 100.0

Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
25-40 17 17.0 17.0 67.0
41-50 7 7.0 7.0 74.0
Above 50 15 15.0 15.0 89.0
Below 25 11 11.0 11.0 100.0
Total 100 100.0 100.0

Occupation
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Business 19 19.0 19.0 69.0
Govt Employee 12 12.0 12.0 81.0
House wife 2 2.0 2.0 83.0
Student 7 7.0 7.0 90.0
Working in private sector 10 10.0 10.0 100.0
Total 100 100.0 100.0

Annual Income
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
1L-2L 8 8.0 8.0 58.0
2L-3L 16 16.0 16.0 74.0
Above 4L 16 16.0 16.0 90.0
Nil 10 10.0 10.0 100.0
Total 100 100.0 100.0

Products do you Purchase

 Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Curd;Buttermilk 1 1.0 1.0 51.0
Milk 12 12.0 12.0 63.0
Milk;Buttermilk 1 1.0 1.0 64.0
Milk;Curd 9 9.0 9.0 73.0
Milk;Curd;Butter 1 1.0 1.0 74.0
Milk;Curd;Buttermilk 16 16.0 16.0 90.0
Milk;Curd;Buttermilk;Lassi 4 4.0 4.0 94.0
Milk;Curd;Buttermilk;Lassi;fl 4 4.0 4.0 98.0
avored milk
Milk;Curd;Butterrmilk 1 1.0 1.0 99.0
Milk;Lassi 1 1.0 1.0 100.0
Total 100 100.0 100.0

Factors you Consider

Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Quality 30 30.0 30.0 80.0
Quality and taste 9 9.0 9.0 89.0
Quality and Timely 8 8.0 8.0 97.0
availability
Taste 1 1.0 1.0 98.0
Timely availability 2 2.0 2.0 100.0
Total 100 100.0 100.0

Frequency of Buying
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Daily 46 46.0 46.0 96.0
Once in a week 1 1.0 1.0 97.0
Twice in a week 3 3.0 3.0 100.0
Total 100 100.0 100.0
 Quality
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Extremely satisfy 39 39.0 39.0 89.0
Satisfy 11 11.0 11.0 100.0
Total 100 100.0 100.0

Taste
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Extremely satisfy 39 39.0 39.0 89.0
Satisfy 11 11.0 11.0 100.0
Total 100 100.0 100.0

Packing
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Extremely satisfy 12 12.0 12.0 62.0
Moderately Satisfy 8 8.0 8.0 70.0
Satisfy 30 30.0 30.0 100.0
Total 100 100.0 100.0

Price
 Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Extremely satisfy 39 39.0 39.0 89.0
Satisfy 11 11.0 11.0 100.0
Total 100 100.0 100.0

Any Problems
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
No 39 39.0 39.0 89.0
Yes 11 11.0 11.0 100.0
Total 100 100.0 100.0

Problems:-
 Adding up of more chemicals
 Milk is spoiling
 Not Providing carry bags
 Packets are leaking
 SANGAM Dairy points are less, Its taking long distance to get the dairy products

If Yes
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Adding more chemicals 1 1.0 1.0 51.0
Milk is spoiling 2 2.0 2.0 53.0
Nil 40 40.0 40.0 93.0
Not providing carry bags 1 1.0 1.0 94.0
Packets are leaking 5 5.0 5.0 99.0
Products are not available 1 1.0 1.0 100.0
nearly
Total 100 100.0 100.0

Overall Satisfaction
 Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Extremely satisfy 38 38.0 38.0 88.0
Satisfy 12 12.0 12.0 100.0
Total 100 100.0 100.0

Any Suggestions
Cumulative
Frequency Percent Valid Percent Percent
Valid 50 50.0 50.0 50.0
Improve more quality 1 1.0 1.0 51.0
Improve Packing 5 5.0 5.0 56.0
Increase more points 4 4.0 4.0 60.0
Maintain same quality 12 12.0 12.0 72.0
Nil 24 24.0 24.0 96.0
take necessary action to 1 1.0 1.0 97.0
maintain good quality
Take necessary actions to 2 2.0 2.0 99.0
not spoiling milk
To not harm environment 1 1.0 1.0 100.0
pack the product eco
environmentally
Total 100 100.0 100.0

3.AREA OF THE CUSTOMERS :- 60 FEET ROAD – ONGOLE

Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 25-40 20 40.0 40.0 40.0
41-50 10 20.0 20.0 60.0
Above 50 11 22.0 22.0 82.0
Below 25 9 18.0 18.0 100.0
Total 50 100.0 100.0
 Educational Qualification
Cumulative
Frequency Percent Valid Percent Percent
Valid Diploma 4 8.0 8.0 8.0
Graduate 13 26.0 26.0 34.0
Inter and below 27 54.0 54.0 88.0
PG 6 12.0 12.0 100.0
Total 50 100.0 100.0

Occupation
Cumulative
Frequency Percent Valid Percent Percent
Valid Business 23 46.0 46.0 46.0
Govt Employee 6 12.0 12.0 58.0
House wife 2 4.0 4.0 62.0
Student 9 18.0 18.0 80.0
Working in private sector 10 20.0 20.0 100.0
Total 50 100.0 100.0

Annual Income
Cumulative
Frequency Percent Valid Percent Percent
Valid 1L-2L 2 4.0 4.0 4.0
2L-3L 13 26.0 26.0 30.0
Above 4L 24 48.0 48.0 78.0
Nil 11 22.0 22.0 100.0
Total 50 100.0 100.0

Products do you Purchase

Cumulative
Frequency Percent Valid Percent Percent
Valid Buttermilk 3 6.0 6.0 6.0
Curd 1 2.0 2.0 8.0
Curd;Buttermilk 1 2.0 2.0 10.0
 Milk 15 30.0 30.0 40.0
Milk;Curd 16 32.0 32.0 72.0
Milk;curd;Buttermilk 1 2.0 2.0 74.0
Milk;Curd;Buttermilk 10 20.0 20.0 94.0
Milk;Curd;Buttermilk;Lassi;fl 1 2.0 2.0 96.0
avored milk
Milk;Curd;Lassi 1 2.0 2.0 98.0
Milkl;Curd;Butermilk 1 2.0 2.0 100.0
Total 50 100.0 100.0

Factors you Consider

Cumulative
Frequency Percent Valid Percent Percent
Valid Quali 1 2.0 2.0 2.0
Quality 26 52.0 52.0 54.0
Quality and taste 16 32.0 32.0 86.0
Quality and Timely 1 2.0 2.0 88.0
availability
Qulity and taste 6 12.0 12.0 100.0
Total 50 100.0 100.0

Frequency of Buying
Cumulative
Frequency Percent Valid Percent Percent
Valid Daily 43 86.0 86.0 86.0
Once in a week 1 2.0 2.0 88.0
Rarely 4 8.0 8.0 96.0
Twice in a week 2 4.0 4.0 100.0
Total 50 100.0 100.0

Quality
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 40 80.0 80.0 80.0
Moderately Satisfy 1 2.0 2.0 82.0
 Satisfy 9 18.0 18.0 100.0
Total 50 100.0 100.0

Taste
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 38 76.0 76.0 76.0
Moderately Satisfy 1 2.0 2.0 78.0
Satisfy 11 22.0 22.0 100.0
Total 50 100.0 100.0

Packing
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 20 40.0 40.0 40.0
Not Satisfied 1 2.0 2.0 42.0
Satisfy 29 58.0 58.0 100.0
Total 50 100.0 100.0

Price
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 39 78.0 78.0 78.0
Satisfy 11 22.0 22.0 100.0
Total 50 100.0 100.0

Any Problems
Cumulative
Frequency Percent Valid Percent Percent
Valid No 42 84.0 84.0 84.0
 Yes 8 16.0 16.0 100.0
Total 50 100.0 100.0

If Yes
Cumulative
Frequency Percent Valid Percent Percent
Valid Buttermilk is not good taste 1 2.0 2.0 2.0
Curd doesn’t have any taste 1 2.0 2.0 4.0
and thickness
Milk is spoiling 2 4.0 4.0 8.0
Nil 42 84.0 84.0 92.0
Packets are leaking 3 6.0 6.0 98.0
There is adding of cow milk 1 2.0 2.0 100.0
Total 50 100.0 100.0

Overall Satisfaction
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 31 62.0 62.0 62.0
Satisfy 19 38.0 38.0 100.0
Total 50 100.0 100.0

Any Suggestions
Cumulative
Frequency Percent Valid Percent Percent
Valid Curd need thickness 1 2.0 2.0 2.0
Improve more quality 1 2.0 2.0 4.0
Improve Packing 3 6.0 6.0 10.0
Maintain same quality 11 22.0 22.0 32.0
Need publicity 2 4.0 4.0 36.0
Nil 29 58.0 58.0 94.0
Take necessary steps to 1 2.0 2.0 96.0
improve the quality of but
Take necessary steps to not 2 4.0 4.0 100.0
spoil the milk
Total 50 100.0 100.0

4. AREA OF THE CUSTOMERS :- KURNOOL ROAD – ONGOLE

Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 25-40 21 42.0 42.0 42.0
41-50 9 18.0 18.0 60.0
Above 50 14 28.0 28.0 88.0
Below 25 6 12.0 12.0 100.0
Total 50 100.0 100.0

EducationalQualification
 Cumulative
Frequency Percent Valid Percent Percent
Valid Diploma 1 2.0 2.0 2.0
Graduate 17 34.0 34.0 36.0
Inter and below 26 52.0 52.0 88.0
PG 5 10.0 10.0 98.0
PhD 1 2.0 2.0 100.0
Total 50 100.0 100.0

Occupation
Cumulative
Frequency Percent Valid Percent Percent
Valid Business 28 56.0 56.0 56.0
Govt Employee 4 8.0 8.0 64.0
Student 4 8.0 8.0 72.0
Working in private sector 14 28.0 28.0 100.0
Total 50 100.0 100.0

AnnualIncome
Cumulative
Frequency Percent Valid Percent Percent
Valid 1L-2L 2 4.0 4.0 4.0
2L-3L 15 30.0 30.0 34.0
Above 4L 29 58.0 58.0 92.0
Nil 4 8.0 8.0 100.0
Total 50 100.0 100.0

ProductsdoyouPurchas
Cumulative
Frequency Percent Valid Percent Percent
Valid Buttermilk 1 2.0 2.0 2.0
Curd 1 2.0 2.0 4.0
Milk 8 16.0 16.0 20.0
Milk;Buttermilk 4 8.0 8.0 28.0
Milk;Curd 19 38.0 38.0 66.0
 Milk;Curd;Buttermilk 8 16.0 16.0 82.0
Milk;Curd;Buttermilk;Laassi;f 1 2.0 2.0 84.0
lavored mil
Milk;Curd;Buttermilk;Lassi 1 2.0 2.0 86.0
Milk;Curd;Buttermilk;Lassi;fl 6 12.0 12.0 98.0
avored milk
Milk;Curd;Buttermillk 1 2.0 2.0 100.0
Total 50 100.0 100.0

FactorsyouConsider
Cumulative
Frequency Percent Valid Percent Percent
Valid Quality 25 50.0 50.0 50.0
Quality and taste 22 44.0 44.0 94.0
Quality and Timely 2 4.0 4.0 98.0
availability
Timely availability 1 2.0 2.0 100.0
Total 50 100.0 100.0

Frequency of Buying
Cumulative
Frequency Percent Valid Percent Percent
Valid Daily 46 92.0 92.0 92.0
Rarely 3 6.0 6.0 98.0
Twice in a week 1 2.0 2.0 100.0
Total 50 100.0 100.0

Quality
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 37 74.0 74.0 74.0
Satisfy 13 26.0 26.0 100.0
Total 50 100.0 100.0
 Taste
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 36 72.0 72.0 72.0
Satisfy 14 28.0 28.0 100.0
Total 50 100.0 100.0

Packing
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 12 24.0 24.0 24.0
Moderately Satisfy 1 2.0 2.0 26.0
Not Satisfied 4 8.0 8.0 34.0
Satisfy 33 66.0 66.0 100.0
Total 50 100.0 100.0

Price
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 37 74.0 74.0 74.0
Satisfy 13 26.0 26.0 100.0
Total 50 100.0 100.0

AnyProblems
Cumulative
Frequency Percent Valid Percent Percent
Valid No 34 68.0 68.0 68.0
Yes 16 32.0 32.0 100.0
Total 50 100.0 100.0

IfYes
 Cumulative
Frequency Percent Valid Percent Percent
Valid Curd doesn’t have any taste 1 2.0 2.0 2.0
Milk is spoiling 4 8.0 8.0 10.0
Milk is spoiling, Packets are 1 2.0 2.0 12.0
leaking
Nil 34 68.0 68.0 80.0
Packets are leaking 9 18.0 18.0 98.0
There is less availability of 1 2.0 2.0 100.0
10 Rs. Mil
Total 50 100.0 100.0

Overall Satisfaction
Cumulative
Frequency Percent Valid Percent Percent
Valid Extremely satisfy 24 48.0 48.0 48.0
Satisfy 26 52.0 52.0 100.0
Total 50 100.0 100.0

Any Suggestions
Cumulative
Frequency Percent Valid Percent Percent
Valid Improve packing 1 2.0 2.0 2.0
Improve Packing 9 18.0 18.0 20.0
Keep more stock 1 2.0 2.0 22.0
Keep the name 1 2.0 2.0 24.0
Nil 25 50.0 50.0 74.0
Place more packets of milk 1 2.0 2.0 76.0
Place or produce pure butter 1 2.0 2.0 78.0
Take necessary steps to not 3 6.0 6.0 84.0
spoil the milk
take necesseray steps to 1 2.0 2.0 86.0
have good quality of cur
Tke necessary steps to not 1 2.0 2.0 88.0
spoil milk
Well maintained keep it up 6 12.0 12.0 100.0
Total 50 100.0 100.0