Scribd
Upload
278 views3 pages

Econ Midterm Monterey

Monterey Meatshop is a subsidiary of San Miguel Corporation and one of the largest producers of meat products in the Philippines. It started as a cattle ranch in 1969 and has since expanded to over 300 farms nationwide producing hogs and cattle. Monterey offers livestock farming, meat processing, and selling a variety of meat products that have become part of everyday Filipino life over 38 years. It operates in a monopolistic competition market structure against competitors like Magnolia Meatshop from San Miguel and individual sellers in public markets.

Uploaded by

Arnold Niango
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
278 views3 pages

Econ Midterm Monterey

Monterey Meatshop is a subsidiary of San Miguel Corporation and one of the largest producers of meat products in the Philippines. It started as a cattle ranch in 1969 and has since expanded to over 300 farms nationwide producing hogs and cattle. Monterey offers livestock farming, meat processing, and selling a variety of meat products that have become part of everyday Filipino life over 38 years. It operates in a monopolistic competition market structure against competitors like Magnolia Meatshop from San Miguel and individual sellers in public markets.

Uploaded by

Arnold Niango
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Arnold Niango

HRM-45

MONTEREY MEATSHOP

THE COMPANY

Overview

Monterey Food Corporation is a renowned and trusted producer of superior quality meat
products that follows international standards of food safety and quality management. It is
one of the companies included in the portfolio of San Miguel-Purefoods Co. Inc., which
is a subsidiary of the San Miguel Corporation, the “largest publicly listed food, beverage,
and packaging company in the Philippines”. It has been noted as one of the most
formidable brands in the Philippine food industry alongside Magnolia and Purefoods.
From being a cattle ranch based in Isabela, Monterey has become the “largest hog-
breeding, hog growing, and cattle fattening operations in the country today”.

Brief History

The corporation, formerly known as Monterey Farms Corporation, started at 1,200


hectares cattle ranch located at Cauayan, Isabela in 1969. It had its humble beginning
until the San Miguel Corporation decided to include it as one of their subsidiaries. As the
San Miguel Corporation seek out growth and expansion, it acquired Ayala’s Purefoods-
Hormel Company forming a new subsidiary – the San Miguel-Purefoods Co. Inc.
Monterey is then held / grouped in its portfolio alongside those who are also included as
some of the toughest competitors in the Philippine food industry such as Purefoods-
Hormel Co. Inc., Magnolia, and San Miguel Mills Inc. From then on, it has become a
household name for quality meat products, and is considered as having the country’s
largest hog and cattle operations.

Products that Monterey meatshop offers


 Livestock Farming,
 Processing
 Selling of Meat Products

“For more than 38 years of operation, the company has almost 300 farms all over the
Philippines – owned and contracted, more than 30 which are hog-breeding farms, 11 off-
site nursery stations, and more than 250 growing facilities.” The original breeding farm
still exists in Isabela, with the feedlots located at Pampanga, Laguna and South Cotabato.

Company Standing

From a simple farm to being a subsidiary of one of the largest companies in the
Philippines, it’s not difficult to penetrate the market and gain its top spot. Considering its
parent’s reputation, Monterey can be considered to be living in its standing. For almost
thirty eight (38) years of operation, “Monterey meat products already became a part of
the everyday Filipino Life”.

Market structure

- Monopolistic Competition Market Structure.

Unlike perfect competition, monopolistic competition does not assume lowest possible
cost production.

That slight difference in definition leaves room for huge differences in how the
companies operate in the market. Companies in a monopolistic competition structure sell
very similar products with small differences they use as the basis of their marketing and
advertising.

This is completely different from the perfectly competitive market structure which
excludes advertising.

Competition
Since The Monterey meatshop prime products that they offer to the consumers are
Livestock Farming, processing, selling of meat products. The main competitior of
the comoany is the magnolia meatshop. This brand is under the San Miguel corp.
same as the Monterey eatshop but the consumers would assume that these 2brands
are rival. The second one is the sellers from the market “Palengke”

You might also like