Project Outline
Section 1: HR Dashboard
   1.   Required Qualifications of Employees
   2.   Current Qualifications of Employees
   3.   Competency Matrix
   4.   Gap Evaluation between the required and the hired employee capabilities
   5.   Devise plans to minimize this gap
   6.   Dashboard representing this data in graphical form
Section 2: Current JD & KPI Dashboard
   1. Information about current BSCs
   2. Use information to determine ideal performance
   3. Devise strategies to evaluate current performance
   4. Evaluate the gap between the required performance and current performance
   5. Identify potential reasons for this gap through consultation with the employee & other expert
      opinions
   6. Create a dashboard representing this data in graphical form
Section 3: Sales & Marketing Dashboard
   1. Information Required from Sales Team:
          a. Website
                   i. Leads Matured
                  ii. Trends of visits
                 iii. SEO Rating
                 iv. Visibility of Website
          b. Emails
                   i. E-mails sent to potential clients
                  ii. Leads generated through E-mails
                 iii. Leads Matured through E-mails
                 iv. Trends
          c. Telecommunication
                   i. Phone calls made to potential clients
                  ii. Leads generated
                 iii. Leads Matured
                 iv. Trends
          d. Social Media
                   i. Leads Generated
                  ii. Leads Matured
                 iii. Social Media Account’s activities
                 iv. Strategies for social media marketing
       e. Current Customers retention
               i.
              ii.
             iii.
             iv.
       f.   Training for sales and marketing
                 i. Regular interval trainings
                ii. Trainings on how to pitch client effectively
       g. Customer satisfaction
               i. Conduction of customer satisfaction
              ii. Analysis of customer satisfaction
2. Marketing objectives
       a.   Marketing plan
       b.   Marketing tools
       c.   Marketing strategies
       d.   Marketing structure
       e.   Marketing system
       f.   Marketing team and skills
       g.   Marketing values
       h.   Monitoring and measurement
3. Create separate excel sheets for each type of objective
4. Represent this data on in graphical form through dashboards