A PROJECT REPORT

ON

CUSTOMER BUYING BEHAVIOUR TOWARDS RELIANCE DIGITAL

Submitted in partial fulfilment of the requirements for the award of the

degree of

BACHELOR OF BUSINESS ADMINISTRATION

To

CHHATRAPATI SAHU JI MAHARAJ UNIVERSITY, KANPUR

Under the Guidance of Submitted by

Dr.Prakash Singh Sawan Gupta
BBA-VIth Sem.
Roll No.
0903741

Session 2017 – 18

Page | 1
Page | 2
 DECLARATION

I hereby declare that the Project Report entitled “CUSTOMER BUYING BEHAVIOUR
TOWARDS RELIANCE DIGITAL IN KANPUR” submitted to PSIT College of
Higher Education, Kanpur in partial fulfilment of Degree of Bachelor of Business
Administration is the original work conducted by me. The information and data given in the
report is authentic to the best of my knowledge.

This Project Report is not being submitted to any other University for award of any other
Degree, Diploma and Fellowship.

Place: Kanpur
(SAWAN
GUPTA)

Date: Roll No:

0903741
 PREFACE
In the prevalent retail environment where foreign direct investment is welcomed
and online marketing is in hype, competition for retail outlets in any product
category is increasing. Survival for them becomes difficult is such scenario. Hence,
these retailers need to think on the strategy not only to survive in this competitive
market but to grow as well. As the retailers have all the merchandise almost
similar, visual merchandising is one strategy that can be utilized to differentiate the
retail outlet from others. The purpose of this study is to find out relationship of
visual merchandising on purchase behaviour of customers. Three product
categories i.e. apparel, furniture and electronics, of retail were taken to study the
impact of various dimensions of visual merchandising on purchase behaviour of
consumers. In order to accomplish the objectives of research, exploratory and
descriptive studies were conducted at the retail outlets of these categories. For
exploratory research, in-depth interview were conducted of marketing managers,
store visual merchandisers and faculty of eminent college of design teaching visual
merchandising. Here, the various aspects of visual merchandising were understood
from experts of this field. Dimensions of visual merchandising in each category
were also understood along with the importance and future growth of this
technique in retail industry. In the descriptive part of study, a set of three structured
questionnaire was prepared for each product category based on literature review
and exploratory study. Sample of 385 respondents was taken for this research
consisting customers of store. The respondents were selected with non-probability
purposive sampling method using mall intercept technique. For apparel stores that
were studied include Ahmadabad Central, Pantaloons, Westside, Shoppers Stop
and Brand Factory. For furniture stores that were studied are @ Home, Home
Town, Housefull,a Godrej Interio and Durian. While for electronics Sales India,
Vijay Sales, Croma, NEXT and Reliance Digital are the retail outlets where study
was undertaken. The dependent variable of this study was consumer’s impulse
buying tendency in apparel category and purchase behavior in furniture and
electronics. Responses were measured using a five-point Likert scale, which
ranged from never=1 to frequently=5. The independent variables for the study
varies for three product categories, for apparel window display, in-store
form/mannequin display, floor merchandising and promotional signage, for
furniture they are window display, store front, merchandise display, store layout
and organization, iii creative style and trend co-ordination, signage’s/graphics and
store environment, while for electronics window display, store front, merchandise
display, store layout and organization, shelf display, floor merchandising, wall
mount display, signage’s/graphics and store.
 ACKNOWLEDGEMENTS

Research project report is one of the important part of BBA program which
has helped me to gain a lot of experience, which will be beneficial in my
succeeding career.

For this with an ineffable sense of gratitude, I take this opportunity to

express my deep indebtedness and gratitude to Dr. Shivani Kapoor, Principal of
PSIT College of Higher Education for her encouragement, support and guidance in
carried out the

I am very thankful to my supervisor and Head of Department Dr. A. P. S.

Bhadauria for his interest, encouragement and untiring guidance thought out the
development of the project. It has been my great privilege to work under his
inspiring guidance. I am also thankful to my parents and my friends for their
indelible co-operation for achieving the goal of the study
 Table of Contents

TITLE
Sr.No.
Title Page/ Cover Page
I.

Student’s Declaration
II.

Certificate from Institute

III.

Preface
IV.

Acknowledgements
V.

Table of contents
VI.

Introduction
1.
Company Profile
2.
Literature Review
3.
Objective of Study
4.
 Significance of Study
5.
Research Methodology
6.
Data Analysis
7.
Findings
8.
Recommendation
9.
Limitation
10.
Conclusion
11.
Recommendation
12.
Annexure
13.
Introduction
INTRODUCTION

The study serves as a market audit system and market information system. The
feedback from the customers serves the purpose of any improvements in the
products and in the service quality, so that they can have a competitive edge over
other customers.

LEARNINGS FROM THE STUDY

 Importance of the market research as tool in marketing.

 Research methodology applications

 Practical difficulties in conducting market research

 Questionnaire design and the parameters to be considered for designing it.

 Functioning of marketing department

 What kinds of consumer constitute the market?

 Knowledge about the Retail industry.

 How to interact with the people in the office culture.

.

Company
Profile
COMPANY PROFILE

India has an increasingly affluent middle class population that, on the back of rapid
economic growth, has made the country’s consumer electronics industry highly
dynamic. The industry has been witnessing significant growth in recent years due
to several factors, such as retail boom, growing disposable income and availability
of easy finance schemes. But still, the consumer electronics goods, like
refrigerators, televisions and air conditioners, have low penetration in the country,
leaving vast room for future growth. This is attracting many foreign majors to the
country, says our report “Booming Consumer Electronics Market in India”.

The Indian consumer electronics market stood at an estimated US$ 5 Billion as of

the end of 2009, and is further projected to grow at a CAGR of around 15% during
our forecast period (2010-2013).

Classification of Consumer Electronics Goods

Consumer electronics can be classified into personal computers, telephones,
calculators, playback, digital video disk (DVD), video compact disc (VCD), video
home systems (VHS), home theatre, music players, color televisions (CTVs),
cameras, camcorders, portable audio, Hi-Fi, etc.
 Demand Drivers in Consumer Electronics Sector

Increase in disposable income, changing tastes of consumers, increase in nuclear

families, increasing number of workingwomen, growth in per capita income,
greater variety of choices, growth in entertainment sectors, increasing
consumerism, etc.

Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer
durables market, accounting for no less than 90% of the market. Then, after the
liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa
came into the picture. Today, these players control the major share of the consumer
durables market.

Consumer durables market grows at 10-15% in 2007-2008. It is growing very fast

because of rise in living standards, easy access to consumer finance, and wide
range of choice, as many foreign players are entering in the market.
The top 10 players in consumer durables sector are:

1. Nokia India

2. LG Electronics India Ltd.

3. Philips India

4. Titan Industries

5. Samsung India Electronics

6. Whirlpool Appliances

7. Siemens

8. Sony India

9. Videocon Industries

10. Blue star

 Reliance Industries Limited

Reliance Industries Limited (RIL) is an Indian conglomerate holding

company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses
across India engaged in energy, petrochemicals, textiles, natural resources, retail,
and telecommunications. Reliance is the most profitable company in India .the
largest publicly traded company in India by market capitalization, and the second
largest company in India as measured by revenue after the government-
controlled Indian Oil Corporation. The company is ranked 203th on the Fortune
Global 500 list of the world's biggest corporations as of 2017. It is ranked 8th
among the Top 250 Global Energy Companies by Plats as of 2016. Reliance
continues to be India’s largest exporter accounting for 8% of India’s total
merchandise exports with a value of Rs 147,755 crore and access to markets in 108
countries. Reliance is responsible for almost 5% of The Government of India’s
total revenues from customs and excise duty and is also the highest Income tax
payer in the private sector in India.

Reliance Digital, an electronic arm of Reliance Retail Ltd is one of the largest
chain of stores for consumer electronic appliances. Every Reliance Digital Store
provides a wide range of 150 brands for its customers to choose from.

The ambience of these stores and the exiting range of products make shopping at
Reliance Digital an experience in itself. Reliance Digital provides its customers
with the best deals at the best price. Reliance ResQ, the technical support arm of
Reliance Digital provides an end to end solution and technical support for leading
brands.

Reliance Digital was established in the year 2006. Over the years Reliance Digital
has expanded and has opened many outlets in different parts of the country.

Reliance Digital stores are located in major cities like Mumbai, Delhi, Chennai,
Bangalore etc. The stores are spread out over large areas and hence customers have
an ease of access while searching for their desired product. The stores provide
special experience zones which allow customers to have a look and feel of the
actual products before buying it. Reliance Digital is a consumer durables and
information technology concept from Reliance Retail. It is a subsidiary of Reliance
Retail, which is a wholly owned subsidiary of Reliance Industries.

Reliance Digital is a consumer electronics company in India. The first Reliance

Digital Store was opened on 24 April 2007 in Delhi. Currently there are around
2000 Reliance Digital & Reliance Digital Xpress Mini Stores in around 600 cities
in India. The stores are spread across the states
of Maharashtra (Mumbai, Pune), Gujarat (Ahmedabad), Delhi NCR, Karnataka (B
angalore, Mangalore, Mysore, Hubli), Kerala(Kochi), TamilNadu (Chennai, Madur
ai, Salem, Coimbatore) and Telangana (Hyderabad). Reliance Digital Stores are
bigger in size than the other format Digital Xpress Mini stores. The company plans
to ramp up its current store count of 1200 stores to 2500 by the end of 2017.
 PRODUCTS IN RELIANCE DIGITAL

AC Types: Split AC, Window AC

Brands: Microsoft, Sensei, Sony
Whirlpool: Refrigerator, Washing Machine
Accessories & Parts: Yes
Used Laptops: No
Blu-ray Players, Colour Television, DVD Player, Home

Philips: Theatre System, LCD TV, MP3 & MP4 Player, Portable

TV & DVD Players

Prestige: Chimney, Dry Iron, Gas Stove
Sanyo: Washing Machine
Videocon: Colour Television
Repairs & Services: Yes
Hitachi: Refrigerator
Brands: Koryo, Apple, Cowon, Mitashi, Creative, Logitech
Conventional TV, Flat Screen TV, Home Theatre System,
Sansui:
Slim TV, Ultraslim TV
Bajaj: Automatic Cooker, Ceiling Fan, Coffee Maker, Disney
 Fan, Electric Kettle, Electric Tea Maker, Food Processor,

Hand Blenders And Hand Mixers, Irons Dry And Steam,

Microwave Oven, Mixer Grinder, Oven Toaster Griller,

Pedestal Fan, Pressure Cooker, Table Fan, Toasters Pop

up And Sandwich, Wall Fan, Wet Grinder

Installation: Yes
Onkyo: Home Style Systems
Blu-ray Players, DVD Player, Home Theater System,

Samsung: LCD TV, LED TV, Multi-media Players, Plasma TV,

Refrigerator, Ultra Slimfit TV, Washing Machine

Products: Desktop, Laptop
Segment: Residential
Blu-ray Players, CD Radio Cassette Recorder, DVD

Player, Flat Screen TV, Home Audio, IC & Cassette

Panasonic:
Recorder, LCD TV, Mini Hi-Fi System, MP3 CD

Receivers, Plasma TV, Portable Audio, Slim TV

Audio Accessories, Blu-ray Players, CD / Radio /

Cassette Player, Compact Flash, DVD/HDD Players,

DVD Home Theatre System, Hi-Fi System, Home Audio

Sony:
Accessories, Home Theatre Component System, Home

Theatre System Accessories, LCD TV, Portable

Playstation, Radio, Walkman MP3

Consumer Durables: Yes
Services: Yes
Black & Decker: Iron
Chopper, Coffee Maker, Dry Iron, Electric Cooker, Food

Morphy Richards: Processor, Hand Blender, Kettle, Mixer Grinder, OTG,

Sandwich Maker, Steam Iron, Tea Maker, Toaster

Sales: Yes
Usha Lexus: Air Cooler
Convection Microwave, Direct Cool Refrigerator,

Dishwasher, DVD Player, Flat Screen TV, Front Load

Washing Machine, Frost Free Refrigerator, Grill

LG:
Microwave, Home Theater System, LCD TV, Music

System, Plasma TV, Side by Side Refrigerator, Solardom

Microwave, Ultraslim TV, Vacuum Cleaner

Accessories: Yes
Onida: Colour Television, DVD Player
Products Other: Ipod
Electrolux: Refrigerator
Inalsa: Food Processor, Hand Blender, Mixer Grinder
Maharaja Whiteline:Electric Iron
Haier: Colour Television, LCD TV
Literature
Review
 Literature Review

According to Engel, Blackwell and Miniard (1995), consumer behavior is defined

as the study if individuals or groups in obtaining, using and disposing of
products and services, including the decision making process and the processes
preceding the behaviors following it. Consumer behavior can be explained on a
macro level and the micro level views. The consumer behavior involves in
examining the reasons for the behaviors of the customers more than the
examination of the consumer actions. Considering the macro level, the interests
of the marketers lie on the demographic changes, society's values, beliefs and
practices that affect the way the customers interact in the marketplace. In the
micro level view, consumer behavior concentrates the human behavior and the
reasons behind the behavior. The application of these concepts to developing
and increasing the understanding of the consumer buying behavior in context
to the real estate industry are explained in the following sections.

Consumer Choice and Decision-Making

Consumer choice is one of the key and important aspects of consumer behavior.
The relevance between consumer choice and the decision making process is also
depicted in the theory of utility in Economics. In general terms a customer buys a
product or service to enjoy the benefits derived from their usage. The theory of
utility as described before focuses mainly on the results and outcomes whereas the
consumer behavior aspect emphasizes on the process of consumer purchase. The
impact of the situational factors on consumer behavior and the variance among the
individuals faced with the same conditions are explicitly explained in the theories
and researches of consumer behavior.

Considering the real estate industry, the type of purchase and leases are said to be
of high involvement goods. This type of high involvement goods demand a
complex decision making process during the purchase time. In accordance with the
consumer buying behavior, decision making process and the real estate industry,
the three important conceptual models of the decision making process are
suggested by Nicosa (1966), Kollat and Blackell (1968) and Howard and Sheth
(1969). These models of consumer decision making process are in direct relation
with the situations of the real estate industry in Chennai. It is important to note that
these models provide a trace of the psychological state and the behavior of the
customer from the initial stage of the customer's conception of the idea of the
purchase of the land or house through the entire purchasing process of the product
to satisfy the demands of the consumer. A detailed explanation of some of the key
elements of the above mentioned conceptual models and provided in the next
section. The key elements are listed as information search, evaluation of
alternatives and decision rules.
OBJECTIVES
OF THE
STUDY
 OBJECTIVES OF THE STUDY

OBJECTIVE

The primary objective was to study the buying behaviour of customer towards the

RELIANCE DIGITAL Electronics.

The secondary objectives were:

 To find the perception of customer towards reliance digital in kanpur

area.
 To find the expectation of customer from the reliance digital.
 To know the influencing factor for buying the products from reliance
digital.
 To find the problems faced by the customers while purchasing
products from reliance digital.
 RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
Is a way to systematically solve the research problem. It includes the
various steps that are generally adopted by the researcher in studying the
research problem along with the logic behind them.
The Market Research Process involves:

DEFINING THE RESEARCH OBJECTIVE

SPECIFYING THE INFORMATION REQUIREMENT

DEVELOPING THE RESEARCH DESIGN AND PROCEDURE

GATHERING THE DATA

ANALYSING THE INFORMATION

SUMMARISING THE FINDINGS

 PREPARING THE RESEARCH REPORT

PROJECT OBJECTIVE:

The project is carried out to understand the consumer buying behaviour. The
study discusses feedback for the company from the market, which overall
helps the company in formulation its future plans and policies and enhancing
the good will level of the company. The project objectives are discussed in
the previous chapter.

DATA SOURCES:

The data taken or collected from different sources to carry out the research is
called data sources.
There are two types of data sources:-

 Primary Data:-
The primary data for the project was collected from the samples visiting
various offices, shops, houses etc

 Secondary Data:-
Secondary data was collected through phone directory, yellow pages and
references of policyholders.
RESEARCH APPROACH

The research approach used is Descriptive Research. It includes survey and

fact finding enquiries of different kinds.

RESEARCH INSTRUMENT

The data collection was through a questionnaire that was a tool for the
research. The survey comprised questionnaire (open and close ended). A
structured questionnaire is a formal list of questions framed so as to get the
facts. The interviewer asks the question strictly in accordance with the pre
arranged order this method being the best and effective method of collecting
the primary data.

PARAMETERS CONSIDERED FOR DESIGNING THE

QUESTIONNAIRE:

 The questionnaire design took into consideration the characteristic of

the respondent, the situation in which the questions were
administrated and the method of contacting the respondent.
 The objective of the survey was always focus.
  The questions had clear wordings.
 The questions were of simple words and not barreled ones.
 The wordings of the questionnaire were easy to understand for the
respondent.
 The framing of the question was such that all the possible responses
were incurred that might be given by the respondents.
 The questionnaire had an appropriate length, considering time

limitation.

 The overall printing of the questionnaire was neat and easy to

understand which facilitated easy assess and coding of data

The copy of blank and filled Questionnaire is attached in Annexure.

UNIVERSE

All items in any field of enquiry constitute a “Universe”. It can be finite or

infinite. The universe in my project comprises KANPUR area in UTTAR

PRADESAH

SAMPLE SIZE

A sample size of 100 was taken for the research purpose.

SAMPLING PLAN

A sample plan or a sample survey is defined by the method by which data is

to be colleted only from some members of the population. There are various

types of sampling methods used for the survey purpose. The data on which I

worked was based on Simple Random sampling.

CONTACT METHOD

The methods available for data collection are Personal interview and the

Observation method. In direct interview method, where face-to-face formal

interview will be taken. Lastly observation method was used continuously

with the questionnaire method, as one continuously observes the

surrounding environment he works in.

FIELD WORK

Fieldwork, which constituted the main and important part of the project

work, interaction was the most important part in which I have to interact
with the company people and market people prior appointments to contact

with respondents. The project consisted of a survey in areas like KANPUR .

Looking for potential customers is also the part of my fieldwork.

ANALYSIS
 OF DATA

1.) Which Electronic retail shop comes in your mind when you think of buying
electronic products?

1.RELIANCE DIGITAL 32%

2. CHROMA 34%
3.NEXT 4%
4. Local shop 29%
5. The electronic store 3%
6. DASS electronics 9%
7.Big bazaar electronic section 7%
8.vijay sales 15%
Along with the RELIANCE DIGITAL people prefer to buy from croma as well as
local electronic retail

2). Do you visit RELIANCE DIGITAL?

A. Yes B. No

Yes 78%
No 22%
Most of the people visit reliance digital and which show the perception about
reliance digital in customer’s mind is good.

3) Brand and product availability at RELIANCE DIGITAL is?

Poor good very good excellent

Poor 29%
Good 36%
Very good 22%
Excellent 13%
Brand and product availability in RELIANCE DIGITAL is poor for 29% while
36% says it is good

4) What factors influence you to shop from RELIANCE DIGITAL?

A. Low prices B. all products at one place

C. offers and discounts D. comfortable
E. offer days H. Genuine product
Low prices 40%
All products at one place 11%
Offers and discount 24%
Comfortable 4%
Offer days 18%
Genuine products 3%

Most of the customer come to RELIANCE DIGITAL because of low prices of

products while other major part of customers are influenced by offers

5) From where did you get the information about RELIANCE DIGITAL and its
offers?
Print media Electonic media
Friends and relatives others
Print media 39%
Electronic media 31%
Friends and relatives 27%
Others 3%

Print media and electronic media are most effective in spreading information
about RELIANCE DIGITAL and its offers.

6) Does a good advertisement affect your buying decision ?

A. Yes B. No
 Yes 64%
No 36%

The research shows that advertisement influences the buying decision of customers
7) Your valuable suggestions for improvement of RELIANCE DIGITAL electronic
retail store?
Improve Delivery services
Customer handling/feature explanation
Internal environment
More billing counter
Better pricing and offers

Improve Delivery services 41%

customer handling/feature explanation 11%
internal environment 4%
More billing counter 28%
Better pricing and offers 16%

Few improvements for reliance digital are in delivery system,customer

handling,internal environment, billing counters and pricing out of which customer
most required improvements are billing counter and delivery system.
8) Experience after buying products from RELIANCE DIGITAL.

satisfied unsatisfied delighted

if unsatisfied then mention the reason ______________________________

Satisfied 66%
unsatisfied 24%
Delighted 10%
9).At offer days shopping experience is
Poor good very good excellent

Poor 44%
good 27%
Very good 19%
excellent 10%
\
10) Do you find that their statement “365 days lowest pricing guarantee” is true?
A. yes B. no

If no mention why ______________________________

Yes 68%
No 32%
11) What are the problems that you face while shop from RELIANCE DIGITAL?

A. Long queue at cash counters

B. Bad delivery services
C. Outdated and less collection in few brands
D. Promoters only focus on their own brand
E. No follow up

long queue at cash counters 34%

Bad delivery services 36%
outdated and less collection in few 17%
brands
Promoters only focus on their own 13%
brand
FINDINGS

 Brands and product availability is quite low specially brands like Godrej
and IFB and products like trimmer single door refrigerator and semi
automatic washing machine, cooler and ceiling fan.

 Customers are not happy with the delivery service.

 Customers also don’t found their claim “365 day lowest price guarantee” to
be true. Sometimes other retailers provide the same product at lower price
 Low prices and offers and discounts influence most of the people to buy
products from RELIANCE DIGITAL.

 Print and electronic media plays major role in creating awareness about
RELIANCE DIGITAL and its offers.

 Single billing counters creates the problem on offer days as well as on

weekends.

 Customer experience is good while purchasing products from RELIANCE

DIGITAL.
 Promoters focus on their own brand because they get incentive if their
product is sold out and this confuses the customer in choosing the brand.

 Good advertisement influences the people to buy products from RELIANCE

DIGITAL.
RECOMMENDATIONS

RECOMMENDATIONS

 Brand and product availability should be increased.

 Separate department for quick delivery should be introducing.

 More cash counters should be there in avoid the queue problem.

 As they communicate that “365 days lowest price guarantee” should be true

by providing the products at lowest possible prices.

 Local warehouse should also be there along with central warehouse which

provide the facility of delivery on time.

 Advertisement should be encouraged or increased for offers as well as for

their own brand awareness.

CONCLUSIONS

CONCLUSIONS
Change is very important and one whose goes which the changing environment

always succeeds, that is what I have learned from the study. The competition has

grown too much in the electronic retail sector with the opening of the sector.

On the base of the project I can conclude that the retail sector is one of the oldest

industry of India. It was under private control earlier but nationalized after

independent. For many years it was only LIC for life and GIC for general

insurance companies available. In 1991 when the liberalization started, foreign

investors become attracted towards the country. In 1993 government appointed Mr.

R.N. Malhotra committee to suggest reforms measures. In 1998 the New IRDA

Bill was past and became a law which the way for foreign insurance companies.

Private companies aligned with the Indian companies to step into this sector. LIC

has the largest network of operation with 2148 offices, 124,000 employee and

750000 agents. Out of total population of 1 billion of country only 22% have

insurance cover. So we can say that there is still large potential for both the public

and private companies. Private companies have to give varied customized product

to complete with the LIC, which is holding about 97% of the total market.
REFERENCES
 REFERENCES

BOOKS

Marketing Management - Philip Kotler

ssssMarket Research - M. V. Kulkarni

Research Methodology - C. R. Kothari/ M. V. Kulkarni

WEBSITE:

www.wikipedia.org

www.pantaloonretail.in

http://www.ibef.org/industry/retail.aspx

www.indiaretailing.com
 QUESTIONNAIRE

NAME:

ADDRESS:

CONTACT NUMBER:

1.) Which Electronic retail shop comes in your mind when you think of buying

electronic products? ____________________________________

1.) RELIANCE DIGITAL 2. CHROMA 3.NEXT 4. Local shop

5. The electronic store 6. DASS electronics 7.Big bazaar electronic section

2). Do you visit RELIANCE DIGITAL?

A. Yes B. No
3) Brand and product availability at RELIANCE DIGITAL is ?

Poor good very good excellent

4) What factors influence you to shop from RELIANCE DIGITAL?

A. Low prices B. all products at one place

C. offers and discounts D. comfortable

E. offer days F. Genuine product

5).From where did you get the information about RELIANCE DIGITAL and its

offers?

Print media Electonic media

Friends and relatives others

6).Does a good advertisement affects your buying decision?

A. Yes B. No 7) Your valuable suggestions for improvement

of RELIANCE DIGITAL electronic retail store?

 Improve Delivery services

 Customer handling/feature explanation

 Internal environment

 More billing counter

 Better pricing and offers

8) Experience after buying products from RELIANCE DIGITAL

Satisfied Unsatisfied Delighted

If unsatisfied then mention the reason ______________________________

9). At offer days shopping experience is

Poor good very good excellent

10) Do you find that their statement “365 days lowest pricing guarantee” is true?

A. yes B. no

If no mention why ______________________________

11) What are the problems that you face while shop from RELIANCE DIGITAL?

A. Long queue at cash counters

B. Bad delivery services

C. Outdated and less collection in few brands

D Promoters only focus on their own brand

Signature

Thank You