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Lazada E-Commerce PDF

E-commerce in Malaysia has grown significantly since 2010 and is forecasted to continue growing. There are four key factors for success on the Lazada marketplace: 1) having quality assortments with many products to increase exposure, 2) strategic pricing and discounts, 3) participating in Lazada campaigns which can significantly increase sales and orders, and 4) using the Lazada Seller Center app and resources to manage the business on the go. Proper product images, descriptions, pricing and inventory are also important for sellers to succeed on Lazada.

Uploaded by

Dan Andrei Salmo Sadorra
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332 views21 pages

Lazada E-Commerce PDF

E-commerce in Malaysia has grown significantly since 2010 and is forecasted to continue growing. There are four key factors for success on the Lazada marketplace: 1) having quality assortments with many products to increase exposure, 2) strategic pricing and discounts, 3) participating in Lazada campaigns which can significantly increase sales and orders, and 4) using the Lazada Seller Center app and resources to manage the business on the go. Proper product images, descriptions, pricing and inventory are also important for sellers to succeed on Lazada.

Uploaded by

Dan Andrei Salmo Sadorra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction of e-Commerce in Malaysia

Indonesia Malaysia Philippines Singapore Thailand Vietnam


What is an e-Commerce?

Commercial transaction through the Internet


The journey of e-Commerce
Forecasted to be continued spur

10.81
8

5.76
6
(RM) Billion

4.76
5

4 3.65

3 2.71

1.97
1.82
2

1
2010 2011 2012 2013 2014 2015 2018

Year
eCommerce Market Size
How to be successful with Lazada ?

Indonesia Malaysia Philippines Singapore Thailand Vietnam


4 success factors in Lazada

1 2

4 3
Success factor #.1

QUALITY ASSORTMENTS QUANTITY ASSORTMENTS

 Higher Traffic
Best Resulting in Higher
Seller Return
Higher
Assortments
 RM 53 penalty per SKU
 First offence no penalty
No  Be a Top Rated Seller
Counterfeit  Satisfaction Guaranteed
Higher
For Consumer
Exposure

 Images Higher
Quality  Highlights Turnover
Content  Detail Description
(Video & Chart)

The more assortment that you have, the higher probability your products will get exposed and fulfill consumers needs
Good example of factor #.1
Clean Filters

Highlights
Clear Image

360° Views Description


Success factor #.2

PRICING STRATEGY

Why price plays an important role in e-Commerce?

Always
Instead of compare your
RM 200 put HOW? price with
Campaign
Participation
RM 199 your
competitor

DISCOUNT !
Consumers always hunts for discounts and compares pricing of products before making a purchase
Good example of factor #.2

Best deal offers

Discounted price

Competitive pricing
Success factor #.3 Lazada campaigns
Lazada campaigns result
200
180
160
140 3 days
120 campaign
ORDERS

100
Post-campaign effect
80
has leverage the orders
60
40
20
0
14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-15 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
Last 30 Days Current Month
50000
45000 New seller managed
40000 generate 4.5 times
35000 revenue compare to
30000 3 days Post-campaign effect has
usual days due to
SALES

25000 seasonal campaigns campaign leverage the sales


20000
15000
10000
5000
0
14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-16 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
Lazada SC promotions tool
Lazada Assortment Challenge program
Lazada What’s New page

To create
visibility for all
sellers
Across all
categories

Featured
Merchant

All new
uploaded skus
(sort by Price,
Discount,
Quality
Rating, Best
Seller)
Success factor #.4
Lazada SC app On-The-Go!
4 success factors in Lazada

1 2

4 3

We know this 4 factors able to help our seller to expand their business and cash flow !!
Do’s & Don'ts at Lazada Seller Center

Indonesia Malaysia Philippines Singapore Thailand Vietnam


Inspiring success stories at Lazada

» Blank Space Venture


» 60 Days
»
» 1679 Orders
Seller Name » 370 skus
Live Status
Orders Till Date »
Assortment Till Date
»
48H Shipment
»
Returns Rate

Cancellation Rate
Poor quality seller at Lazada

Seller receive zero order after


65 days live in Lazada
with 25 assortments
What’s next ?

Indonesia Malaysia Philippines Singapore Thailand Vietnam


Lazada SC Checklist !

 Upload Best Seller product

 Snap Clear Image

 Multiple Image Views

 Correct Image Ratio


Never Stop Uploading!!!
 Adjust Competitive Pricing

 Set Sale Price & include discount

 Bullet Point the Highlights

 Put Detail Description

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