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J&L Co. Brand Manual 2018

The J&L Co. brand manual outlines the company's logo, colors, and typography standards. The logo consists of the name "J&L Co." set in the Pristina font with spacing between "J&L" and "Co." and uses a white gradient text on a black, white, and dark brown background. The authorized fonts are rounded for headers and a balance of seriousness and formality for typography. The primary colors are used in the logo and materials and consist of shades of blue, gray, and black. Logo usage guidelines prohibit redrawing or enclosing the logo without permission and it must only be reproduced in its positive or negative form on the authorized color palette.

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Renzie Rosales
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65 views9 pages

J&L Co. Brand Manual 2018

The J&L Co. brand manual outlines the company's logo, colors, and typography standards. The logo consists of the name "J&L Co." set in the Pristina font with spacing between "J&L" and "Co." and uses a white gradient text on a black, white, and dark brown background. The authorized fonts are rounded for headers and a balance of seriousness and formality for typography. The primary colors are used in the logo and materials and consist of shades of blue, gray, and black. Logo usage guidelines prohibit redrawing or enclosing the logo without permission and it must only be reproduced in its positive or negative form on the authorized color palette.

Uploaded by

Renzie Rosales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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J&L Co.

Brand manual 2018


TABLE OF CONTENTS
Introduction
Logo
Colours
A. Logo Description
A. Primary Colors
B. Logo Construction
C. Logo Usage Typography

D. Logo with Tagline Standard Typography

(Header&Body)

J&L Co. Brand manual 2018


TYPOGRAPHY

Pristina
ABCDEFGHIJKLMNOPQRSTUV WXYZ
abcdefghijkl mnop q rstuvw xyz
1234567890

AUTHORIZED FONTS

J&L Co.’s font type set is thoroughly thought of. We had to carefully consider the Design Criteria
and the message it sends out to the readers. It will reflect the quality and personality of the brand.
The application is a fun and exciting game, fonts shouldn’t be too serious. We used rounded fonts
as header. However there should be a right balance. With seriousness
and formality when it comes to the typography

J&L Co. Brand manual 2018


COLOURS
C=33

M=79

Y=79

K=56

631004

C=0

M=0

Y=0

K=0

In J&L Co., we have carefully chosen the colors. It should to be simple, and relaxing
It indicates the message of the entiire application. The primary colour pallette is the standard colors
used in the logo and the elements of all the brand materials.

C=63

M=52

Y=51

K=100
J&L Co. Brand manual 2018
000000

LOGO USAGE

DONT’S
Never change the authorized version
of the logo as it will bring
about inconsistency in the
brand image we are creating.

Follow the guidelines provided in this manual.


Through using the prepared Logo
in .EPS and .PNG file in the J&L Co. Kit,
avoiding mistakes should be easy to avoid.

J&L Co. Brand manual 2018


The J&L Co. Freezone should be equivalent to
almost 3/4’s / .75 of the Font size. Where in the
edge of the center coin above, touches the .5 of
the freezone area.
J&L Co. Brand manual 2018
J&L Co. logo uses a simple and distinct shape that is true to its nature. The the logo “J&L
Co.” is set in the font type Pristine and have space between the word “J&L” and the
“Co..” The “J&L Co.” Comes from the initial of name of the owner Type is in white
gradient, the whole logo uses white background as first layer, black background as 2nd
Layer and the last layer is dark brown.

J&L Co. Brand manual 2018


The logo is the most important element of the brand. It is the
starting point of a complex system of regulation and distinctive
variation that will represent the brand as a whole. it represents
the image of the shop. It is essential that the logo is used correctly
in all forms of communication. It should never be redrawn,
modified or enclosed in a box or a frame unless specified in the
manual. The logo should only be reproduced on the athorized
colour pallette in it’s positive & negative form.
J&L Co. Brand manual 2018
J&L Coffee Shop is an establishment that primarily serves coffee, related coffee
Drinks, Cafe Latte, Cappuccini, Espresso Tea, and other Hot Drinks. Some Coffee House
Offers Cold Drinks such as iced cold coffees and iced tea.

J&L Co. is a coffee shop that allows the customer to brew their own coffee, by means of this it can
help the customer to cater themselves on what type of coffee mix they wanted to drink,
It offers different kind of world class coffee but in very affordable price.

J&L Co. Brand manual 2018

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