Coca cola - who are they?
We Are Global
“The red and white Coca-Cola logo is recognized by 94% of the world’s population.”
(via: business insider)
Coca-Cola is recognized as the world’s most valuable brand is often associated with happiness. In
fact, Coca-Cola means “Delicious Happiness” in Mandarin.
We are Diverse
“The Coca-Cola Company is ranked on the list of top organizations for multicultural business
opportunities.”
“Named again on Top Corporations for Women’s Business Enterprises”
We are Growing
Established 1886 in Atlanta: In the first year Coca-Cola creator John Pemberton sold an average
of nine servings of Coca-Colaeach day. Today that number has increased to 1.9 billion servings of
Company products.
In 2017, we increased annual dividends for the 55th year in a row. Learn more about Our
Company.
We pride ourselves on our finest assets:
Our People:
As of December 31, 2016, the Company had 100,300 associates worldwide. Meet our people.
Together with our bottling partners, we rank among the world’s top 10 private employers with
more than 700,000 system employees.
Our Brands:
We lead the beverage industry, with a portfolio featuring 21 billion-dollar brands.
Globally we are the No. 1 provider of sparkling beverages, juices and juice drinks, and ready-to-
drink coffees.
We currently offer nearly 1,200 no- and low-calorie products around the world, with nearly 200
no- and low-calorie products launched in 2016.
Global Reach:
The Coca-Cola Company is the world’s largest beverage company
Our operational reach encompasses + 200 countries worldwide across 5 operating regions: Asia
Pacific; Europe, Middle East & Africa; Latin America; North America; and Bottling Investments –
in addition to Corporate.
Distribution System
Unparalleled by any other organization.
Through these outlets and our direct focus to commitment and relationships, Coca-Cola is one of the
most highly respected companies in the world. We continue to expand upward in new and exciting ways
and are looking to grow with individuals who harbor a similar ambition.
History[edit]
Main article: Coca-Cola
In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola drink and
sold it as a medicinal beverage.[9] Pemberton's bookkeeper, Frank M. Robinson, is credited with naming
the products and creating its logo.[10] Robinson chose the name Coca-Cola because of its two main
ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had
taken a break and left Robinson to make and promote, as well as sell Coca-Cola on his own. He promoted
the drink with the limited budget that he had and succeeded. [11]
In 1889, American businessman Asa G. Candler completed his purchase of the Coca-Cola formula and
brand from Pemberton's heirs.[4][5][7][9] In 1892, the Coca-Cola Company was formally founded in Atlanta
by Candler.[4][5][6][7] By 1895, Coca-Cola was being sold in every state in the union.[12] In 1919, the company
was sold to Ernest Woodruff's Trust Company of Georgia.[13]
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!" [11] Candler was
one of the first businessmen to use merchandising in his advertising strategy. [9] As of 1948, Coca-Cola had
claimed about 60% of its market share.[12] By 1984, The Coca-Cola Company's market share decreased to
21.8% due to new competitors, namely Pepsi.[12]
Acquisitions[edit]
The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960[14] and in 1982,
it acquired the movie studio Columbia Pictures for $692 million but Columbia was sold to Sony for
$3 billion in 1989.[15] It acquired the Indian cola brand Thums Up in 1993,[16] and Barq's in 1995.[17] In
2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.[18][19] In 2007, it
acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated
$250 million.[20][21]
The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its
$2.4 billion bid, on the grounds the resulting company would be a virtual monopoly. [22] Nationalism was
also thought to be a reason for aborting the deal.[23]
In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake in 2008 for
$43m.[24] In 2013, it finalized its purchase of ZICO, a coconut water company.[25][26][27] In August 2014, it
acquired a 16.7% (currently 18.5% due to stock buy backs) stake in Monster Beverage for $2.15 billion
with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing
and distribution alliance, and product line swap.[28] In 2015, the company took a minority stake
ownership in the cold pressed juice manufacturer, Suja Life LLC.[29][30] In December 2016, it bought many
of the former SABMiller's Coca-Cola operations.[31] The Coca-Cola Company owns a 68.3% stake in Coca-
Cola Bottlers Africa. Coca-Cola Bottlers Africa's headquarters located in Port Elizabeth South Africa.
On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed
on 3 January 2019.[32]
The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company
acquired the remaining 60% stake in Chi Ltd on January 30, 2019.
During August 2018 The Coca-Cola Company acquired Moxie for an undisclosed amount.[33]
On September 19, 2018 The Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the
manufacturer of MOJO Kombucha in Willunga, Australia.
On August 14, 2018 The Coca-Cola Company announced a minority interest in Body Armor.
On October 5, 2018 The Coca-Cola Company acquired a 22.5% stake in MADE Group from Luke Marget,
Matt Dennis and Brad Wilson the company's 3 founders. The Coca-Cola Company owns a 30.8% stake in
Coca-Cola Amatil ltd, therefore The Coca-Cola Company owns a further 6.93% stake in MADE Group
through its ownership stake in Coca-Cola Amatil ltd.
https://www.businessinsider.in/15-facts-about-Coca-Cola-that-will-blow-your-
mind/articleshow/49104288.cms
