LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
BAMBOOM: A SOUVENIR TO KEEP
A Feasibility Study
Presented to the Faculty of the
College of Entrepreneurship, Management and Accountancy
LAGUNA UNIVERSITY
Santa Cruz, Laguna
In Partial Fulfillment of the Requirements for the Degree of
Bachelor of Science in Accounting Technology
Arguzon, Hazel F.
Cadawas, Vhia Marie A.
Dullin, Ellen Joy C.
Selga, Jonathan B.
MAY 2019
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
APPROVAL SHEET
The feasibility study entitled “BAMBOOM: A SOUVENIR TO KEEP” prepared and
submitted by Hazel Arguzon, Vhia Marie Cadawas, Ellen Joy Dullin and Jonathan
Selga in partial fulfillment of the requirements for the Degree of Bachelor of Science
in Accounting Technology has been examined and is recommended for acceptance
and approval.
MARIAN G. MAGCALAS, CPA, MBA
Feasibility Study Adviser
___________________________________________________________________
PANEL OF EXAMINERS
Approved by the committee on oral examination with a grade of PASSED.
TONY ANGELO C. ALVARAN, MBM
Chair
ALDON M. FRANCIA LAURICE M. CAPILA
Member Member
Accepted and approved by:
DR. NORAYDA M. DIMACULANGAN
Dean, College of Entrepreneurship, Management and Accountancy
DR. MARIE JOY Q. ELOMINA
Research Director
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
ACKNOWLEDGEMENT
To God Almighty, we are very grateful for without his grace and blessings this study
would not have been possible.
The researchers would like to give deepest gratitude and special thanks to Ms. Marian
G. Magcalas for being our Feasibility Study adviser. She always helps us in making decisions,
giving us inspiration to continue this study and teaching us how to improve our study.
To the panelists: Prof. Tony Angelo C. Alvaran, Prof. Laurice M. Capila, and Prof.
Aldon M. Francia, for giving ideas for the improvement of the study.
Last but not the least, to our family, we are extremely thankful for the support,
encouragement, patience and for believing that we can finish this feasibility study.
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
DEDICATION
This is lovingly dedicated to all the parents and relatives of the researchers who have
supported them all the way since the beginning of their studies. Also, this project is dedicated
to their loved ones who have been a great source of motivation and inspiration to them; to
their program coordinator, Prof. Marian G. Magcalas, CPA, MBA; to our Lord Jesus Christ for
giving them strength and wisdom to complete the study.
Thank you so much.
The Researchers
H.A
V.M.C
E.J.D
J.S
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
EXECUTIVE SUMMARY
A. Project Background
Name of Proposed Project: BAMBOOM
Location of the Project: Paete, Laguna
The Proponents: Arguzon, Hazel F.
Cadawas, Vhia Marie A.
Dullin, Ellen Joy C.
Selga, Jonathan B.
The objective of the business is to market the Bamboo itself, to acknowledge its
benefits and advantages, and to promote the three R’s – Reduce, Reuse and Recycle. This
study is formed to test the feasibility, marketability and profitability of Bamboo Containers
in Paete, Laguna.
B. Organizational and Management Study
A Democratic Management Style will be adapted by the business because the
manager allows subordinates to participate in making decisions. Permissive managers also
generally allow a considerable degree of autonomy in completing day-to-day work tasks.
The proposed project shall be held and managed under Sole Proprietorship form the
business organization, which can manage by the owner himself.
C. Market Study
The target market of the “Bamboom” are the tourists who will visit the Carving Capital
of the Philippines, Paete, Laguna, and the locals specifically at Plaza located at Brgy.
Nueve Ibaba del Norte, with the total population of 47, 980 with the intention of offering an
affordable and good quality of Bamboo souvenirs.
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
D. Technical Study
BamBoom is a bamboo container with kakanin, called Biko, inside. Bamboo was cut into
4.5 inch and polished to become souvenir, as our main product. Biko, the kakanin inside the
bamboo, is a glutinous rice cooked in coconut milk with a top of condensed milk also cooked
with coconut milk and serve with cheese toppings.
The BamBoom will lasts for about one week from the day it was produced, but the
business decided to produce daily to maintain the good quality of the product.
The supplier of bamboo was based on contract. The total weekly production will be 300
pieces of Bamboo souvenir including the cutting, carving, polishing and finishing. It can be
purchase by 20 Php each bamboo souvenir.
E. Financial Study
This aspect covers all financial statements of the business. Its projected costs, pre-
operating statement of financial position, projected statement of financial position,
projected statement of profit and loss, the statement of cost of goods sold and
projected statement of cash flow. The computation of the return on investment,
profitability ratio, break-even point and payback period are also presented in this
chapter. BamBoom is feasible and at the same time it is profitable because there is a return
on investment at a rate of 264%, 486%, and 713%, Gross Profit Margin Rate for 2020, 2021,
and 2022 which are 23.78%, 25.69% and 27.88% respectively and payback period of 0.45
years for 2020, 0.28 years for 2021 and 0.15 years for 2022.
F. Socio-Economic Study
BamBoom was formulated to give the locals and tourists an extraordinary product
that will serve as souvenir and at the same time a delicious dessert. It was also created to
attain the main objective which is to be an alternative for plastics and the likes in term of
packaging for food and an alternative for wood as a typical material of creating souvenirs
at Paete, Laguna, through conducting a research that bamboo has the best quality not only
in the appearance outside but also its nutritional and other contents that will benefit the
consumers.
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
G. Conclusions and Recommendations
The product BamBoom are beneficial not only on the part of the consumer and
supplier but also in the view of environment because it can help to reduce the use of plastic
in which it is our community's major environmental problem. Resources are made because
it has a necessity why they are in the environment and it tends to come up for a place of
innovation and improvement. In this regard, the proponents shall search for more possible
innovations in the product to catch more customer attention.
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
TABLE OF CONTENTS
PRELIMINARIES PAGE
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
DEDICATION iv
EXECUTIVE SUMMARY v
TABLE OF CONTENTS viii
LIST OF TABLES xi
LIST OF FIGURES xiii
I. PROJECT BACKGROUND 1
Brief Description of the Project 1
Significance of the Project 2
General Objective of the Business 3
Name of the Business 4
Project Proponents 4
Description of the Logo 5
Research Methodology 6
Store Location 6
Research Design 7
Sampling Technique 7
Survey Questionnaire 9
Interview 9
II. ORGANIZATIONAL AND MANAGEMENT STUDY 10
Introduction 10
The Business Organization 10
Management Style 10
Form of Ownership 11
Mission 11
Vision 11
Organizational Structure 11
Manpower Requirements 12
Legal Requirements 12
Organizational Policies and Procedures 14
Code of Ethics 15
Project Schedule Activities 16
III. MARKET STUDY 17
Market Description 17
Size and Composition 17
Age Group 18
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College of Entrepreneurship, Management and Accountancy
Gender Group 19
Distribution of the Market 19
Demand 20
Projected Demand 26
Supply 27
Past Supply 27
Projected Supply 28
Demand and Supply Gap 29
Market Share Analysis 29
Projected Sales 30
Marketing Strategies 33
Product Strategies 33
Place Strategies 33
Pricing Strategies 33
Promotional Strategies 34
IV. TECHNICAL STUDY 35
Product Description 35
Production Costing 36
Production Process 37
Shelf Life 38
Supplier of Bamboo Souvenir 38
Vicinity Map 38
Floor Plan 39
Stall Plan 40
Kitchen Tools and Equipment 40
Utilities Requirements 42
Raw Materials Requirement 43
Indirect Material Requirements 45
Waste Disposal Method 46
Direct Labor Requirement 46
Production Schedule 46
Compensation 46
Product Cost 47
V. FINANCIAL STUDY 49
Financial Ratio 50
Return on Investment 50
Profitability Ratio 50
Financial Statements 52
Total Project Cost 52
Pre-operating Statement of Financial Position 53
Projected Statement of Financial Position 54
Projected Statement of Profit and Loss 55
Projected Statement of Cash Flows 57
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
Break-even Point 58
Margin of Safety 58
Computation of Contribution Margin and Fixed Cost 60
Payback period 61
VI. SOCIO-ECONOMIC STUDY 62
Introduction 62
Socio-Economic Contributions 62
To the Proponents 62
To the Local Government 62
To the Community 63
VII. CONCLUSIONS AND RECOMMENDATIONS 64
Conclusions 64
Recommendations 65
REFERENCES 66
APPENDICES 67
Curriculum Vitae 74
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
LIST OF TABLES
Table Page
1 Distribution of Respondents Per Brgy. 8
2 Duties/Responsibilities and Job Requirements 12
3 Legal Requirements 13
4 “BamBoom” Project Schedule 16
5 Target Market of the Business 18
6 Age Group of the Target Market 19
7 Gender Group of the Target Market 19
8 Distribution of Respondents Buying Bamboo Products 20
9 Weekly Demand of Bamboo Products 21
10 Factors Considered when Buying Bamboo Products 21
11 Distribution of Respondents Consuming Kakanin Products 22
12 Preffered Kakanin 22
13 Weekly Demand of Kakanin 23
14 Willingness to Buy BamBoom 23
15 Potential Demand of the Respondents 24
16 Desirable Price of the Product According to Consumer’s
Preference 24
17 Past Population of the Four Barangays and Tourists
In Paete, Laguna 25
18 Estimated Annual Increase in Population 25
19 Projected Population 26
20 Projected Demand for Three Years 26
21 Annual Current Supply of Souvenirs 27
22 Increase in Supply of Souvenirs 28
23 Projected Supply Measurement for Souvenirs 28
24 Demand and Supply Gap for BamBoom 29
25 Market Share of BamBoom for Four Years 30
26 Costing 30
27 Projected Sale of BamBoom for First Year 31
28 Projected Sale of BamBoom for Second Year 31
29 Projected Sale of BamBoom for Third Year 32
30 Total Projected Sales of BamBoom 32
31 Raw Materials for BamBoom (Biko – Cheese Toppings) 36
32 List of Kitchen Equipment 41
33 List of Kitchen Furniture 41
34 List of Kitchenware 42
35 List of Supplies for Sanitation 42
36 List of Office Supplies 43
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
37 Utilities Expense 43
38 Raw Materials Requirement of BamBoom for First Year 44
39 Raw Materials Requirement of BamBoom for Second Year 44
40 Raw Materials Requirement of BamBoom for Third Year 45
41 Indirect Materials for Three Years 45
42 Advertising Expense for Three Years 45
43 Annual Salaries Expense for Three Years 46
44 Computation of Return on Investment for Three Years 50
45 Computation of Gross Profit per Year 51
46 Computation of Net Profit Margin per Year 51
47 Computation of Break-even Point for Three Years 58
48 Computation for Margin of Safety for Three Years 59
LAGUNA UNIVERSITY
College of Entrepreneurship, Management and Accountancy
LIST OF FIGURES
Figure Page
1 Logo of the Business 5
2 Store Location 6
3 BamBoom Organizational Chart 11
4 Bamboo Souvenir 35
5 BamBoom (bamboo souvenirs with biko) 36
6 Production Process of BamBoom 37
7 Location of the Business 38
8 Floor Plan of the Kitchen 39
9 Market Stall for BamBoom 40
