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Raincoat

The document proposes a raincoat bag business venture. The raincoat bag is a 2-in-1 product - a bag that contains a raincoat that can be used during rainy or sunny weather. The bag is made from water-resistant fabric and materials include nylon, cotton, sewing supplies. Benefits are protection from rain, convenience of a product that is ready to use, and an affordable price. The target customers are individuals, local residents, and students. A marketing plan outlines free initial product introductions to gather feedback, a price of 150 pesos, and sales within the PUP campus. A SWOT analysis identifies strengths in customer response and price, weaknesses in reputation and product range

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Jessy Agravante
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2K views3 pages

Raincoat

The document proposes a raincoat bag business venture. The raincoat bag is a 2-in-1 product - a bag that contains a raincoat that can be used during rainy or sunny weather. The bag is made from water-resistant fabric and materials include nylon, cotton, sewing supplies. Benefits are protection from rain, convenience of a product that is ready to use, and an affordable price. The target customers are individuals, local residents, and students. A marketing plan outlines free initial product introductions to gather feedback, a price of 150 pesos, and sales within the PUP campus. A SWOT analysis identifies strengths in customer response and price, weaknesses in reputation and product range

Uploaded by

Jessy Agravante
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES


QUEZON CITY BRANCH

Business Proposal

Raincoat Bag

Submitted to:
Prof. Annaliza V. Munoz

Submitted by:
Mary Grace L So
Jessica E Garcia
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
QUEZON CITY BRANCH

Introduction
The idea to make a Raincoat bag stems from general interests of students and other people.
Raincoat or slicker is a waterproof or water -resistant coat worn to protect our body from rain.
We create a Raincoat Bag made from a fabric that has been specially treated to repel water it is a
bag and inside the bag there’s an Raincoat you can use in case of rain and to cover you in sun.
The Raincoat Bag is a type of product that helps those people specially student to be prepared in
the Rainy and summer season and the motto of our product is maximize customer satisfaction.
Our product is always striving to bring products and services with excellent value to our
costumer. The Raincoat bag is affordable of the people who want to buy it the 2 in 1 product we
create is not hassle to use because if you want to cover your body all you need to do is release
the coat that cover your body against rain or shine.

Materials

 Fabric (nylon and cotton)


 Portable Mini Sewing Machine
 Yarn and needle
 Cotton yarn

Procedures
Cut the fabric in desired size or shape and began to sew the cloth.

BENEFITS
The raincoat bag would be a great treat for a hot summer and rainy day. The following are some
benefits you can get:

1. A raincoat or slicker is a waterproof coat that protect you against weather


2. No hassle. Company offer product that is ready to serve so you don’t have to wait for it
to be prepared.
3. Affordable. The company offers their product that all people can afford to buy it without
gaining loses.

Target Costumer

The target customer of our product is everyone who wants to buy it like The Individual Buyer or
“Walk-in”, the local residents, the students, . These consumers are suitable for the quality consist
of the product.
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
QUEZON CITY BRANCH

II. Marketing Plan

The product must be introduced to the buying public for free. It should be establishing first the
reaction and opinion about the product. So that we can gather possible important information.
For the possible product improvement in marketing strategy. This shall correct every single
detail of our product marketing strategies.

Product Price

150pesos each

Place

Inside in the PUP QC

SWOT Analysis

Strength – we are able to respond quickly to customers’ needs and we offer goods/service at a
low price we also assure the quality of our products.

Weakness –our business has a little market reputation we do not have complete set of product
and services.

Opportunity – the opportunity of these products gives us a chance to build a small business as
students.

Threats –a small change in the focus of a large competitor might wipe out any market position
we achieve.

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