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Inbound Marketing Vs Content Marketing: Blog Articles Videos Podcasts Social Media Marketing Emails Webinars

Content marketing involves creating and sharing educational, entertaining, or insightful information to help readers improve their lives, with the ultimate goal of attracting potential customers. It is not about direct sales pitches but helping people make the best decisions, which may involve purchasing products or services. Content marketing is a strategic marketing approach focused on consistently providing valuable content to attract and retain a clearly defined audience and drive business results.

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48 views2 pages

Inbound Marketing Vs Content Marketing: Blog Articles Videos Podcasts Social Media Marketing Emails Webinars

Content marketing involves creating and sharing educational, entertaining, or insightful information to help readers improve their lives, with the ultimate goal of attracting potential customers. It is not about direct sales pitches but helping people make the best decisions, which may involve purchasing products or services. Content marketing is a strategic marketing approach focused on consistently providing valuable content to attract and retain a clearly defined audience and drive business results.

Uploaded by

hari reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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This may be in the form of a change in personal behavior or, as most

marketers hope, it could be in the form of a purchase decision.

In other words, it's the marketing of a business or brand through the


sharing of educational, entertaining, or insightful information that will
ultimately help readers improve their lives.

It's not about forcing a sales pitch at people, but helping them move
towards the best course of action (that just may be buying from you).

Content marketing is also defined as a strategic marketing approach


focused on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action."

f you've read any of our content, you've probably heard us throw


around the term "inbound marketing." Content and inbound are often
used interchangeably, but for the sake of minimizing confusion I will
explain the difference.

Inbound Marketing vs Content


Marketing
The difference between inbound marketing and content marketing
depends on who you ask. In fact, a HubSpot survey found that most
marketers agree that content marketing is a subset of inbound
marketing.

ore specifically, however, content marketing refers to the act of sharing


knowledge, advice, or entertainment in a consumable format that may
include:

 Blog articles
 Videos
 Podcasts
 Social media marketing
 Emails
 Webinars
 Infographics
 Cartoons
 Quizzes
 Generators/Calculators
 Assessments
 Apps

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