ASSIGNMENT

ON
IDBI BANK
DATE : 19-08-2019

SUBMITTED BY,

R.TAMIZARASI

MBA 1ST YEAR

SANKARA ARTS &

SCIENCE COLLEGE.
 IDBI BANK
IDBI Bank Ltd., as a full service universal bank, provides a wide gamut of financial products and
services encompassing deposits, loans, payment services and investment solutions. We are
committed to understanding our customers’ needs and aim at consistently delivering relevant
financial solutions and excellent customer service.

Understanding today’s fast - paced and digital world, we offer an innovative range of digital
services that complement our pan-India network of branches and ATMs. Customers can also
reach out to us through our 24x7 customer care facilities. We strive to provide our customers
with the best possible combination of safety, convenience and innovation in all of our financial
products and services. It currently has 3,702 ATMs, 1892 branches, including one overseas
branch in Dubai, 58 e-lounges and 1407 centers. Since January 21, 2019 IDBI Bank has been
categorized as other Private Sector Bank by Reserve Bank of India.

IDBI Bank Limited

Bank Aisa Dost Jaisa

Type Government Bank's Government

Company Act 2(45) 2013

 BSE: 500116
Traded as
 NSE: IDBI

Industry Banking

Founded 1 July 1964; 55 years ago

Founder GOI by Act of Parliament

Headquarters IDBI Tower, WTC

Complex, Cuffe Parade,
Colaba, Mumbai, Maharashtra
, India
Key people  Hemant Bhargava
(Non-Exe Chairman)
 Rakesh Sharma

Products  Investment Banking

  Consumer Banking
 Commercial Banking
 Retail Banking
 Private Banking
 Asset Management
 Pensions
 Mortgages
 Credit Cards

Owner LIC'& Government of India

Number of 18000 (Mar 2019)
employees

Parent IDBI

Subsidiaries  IDBI Capital Markets & Securities

 IDBI Intech
 IDBI Asset Management
 IDBI MF Trustee Company
 IDBI Trusteeship Services
 IDBI Federal Life Insurance
Company

Website www.idbibank.in

VISION

To be the most preferred and trusted bank enhancing value for all stakeholders.

MISSION

 Delighting customers with our excellent service and comprehensive suite of best-in-
class financial solutions
 Touching more people's lives with our expanding retail footprint while maintaining our
excellence on corporate and infrastructure financing
 Continuing to act in an ethical, transparent and responsible manner, becoming the role
model for corporate governance
 Deploying world class technology, systems and processes to improve business
efficiency and exceed customer’s expectations
 Encouraging a positive, dynamic and performance-driven work culture to nurture
employees grow them and build a passionate and committed work force
 Expanding our global presence
 Relentlessly striving to become a greener bank.
THE OBJECTIVES OF DEVELOPMENT BANKS ARE:
 To serve as an agent of development in various sectors, viz. industry,
agriculture, and international trade
 To accelerate the growth of the economy
 To allocate resources to high priority areas
 To foster rapid industrialization, particularly in the private sector, so as to
provide employment opportunities as well as higher production
 To develop entrepreneurial skills
 To promote the development of rural areas 28
 To finance housing, small scale industries, infrastructure, and social utilities.

FUNCTION-

The IDBI has been established to perform the following functions-

(1) To grant loans and advances to IFCI, SFCs or any other financial institution by way
of refinancing of loans granted by such institutions which are repayable within 25 year
(2) To grant loans and advances to scheduled banks or state co-operative banks by
way of refinancing of loans granted by such institutions which are repayable in 15
years
(3) To grant loans and advances to IFCI, SFCs, other institutions, scheduled banks,
state co-operative banks by way of refinancing of loans granted by such institution to
industrial concerns for exports.
(4) To discount or rediscount bills of industrial concerns.
(5) To underwrite or to subscribe to shares or debentures of industrial concerns.
(6) To subscribe to or purchase stock, shares, bonds and debentures of other financial
institutions.
(7) To grant line of credit or loans and advances to other financial institutions such as
IFCI, SFCs, etc.
(8) To grant loans to any industrial concern.
(9) To guarantee deferred payment due from any industrial concern.
(10) To guarantee loans raised by industrial concerns in the market or from
institutions.
(11) To provide consultancy and merchant banking services in or outside India.
(12) To provide technical, legal, marketing and administrative assistance to any
industrial concern or person for promotion, management or expansion of any industry.
(13) Planning, promoting and developing industries to fill up gaps in the industrial
structure in India.
(14) To act as trustee for the holders of debentures or other securities.
 IN ADDITION, THEY ARE ASSIGNED A SPECIAL ROLE IN:

 Planning, promoting, and developing industries to fill the gaps in industrial

sector.
 Coordinating the working of institutions engaged in financing, promoting or
developing industries, agriculture, or trade, rendering promotional services such
as discovering project ideas, undertaking feasibility studies, and providing
technical, financial, and managerial assistance for the implementation of
projects

BOARD OF DIRECTORS (Position as on June 1, 2019)

Mr. M R Kumar
(Chairman)

Mr. Rakesh Sharma Mr. G M Yadwadkar

(Managing Director & CEO) (Deputy Managing Director)

Mr. Pankaj Jain Mr. Sudhir Shyam

Mr. Rajesh Kandwal Mr. Gyan Prakash Joshi

Dr. Ashima Goyal Mr. Bhuwanchandra B Joshi

Mr. Samaresh Parida Mr. N Jambunathan

Mr. Deepak Singhal Mr. Sanjay Gokuldas Kallapur

EXECUTIVE DIRECTORS

Mr. P. Sitaram Mr. G. A. Tadas

Dr. Saumya S. Banerjee Mr. Suresh Khatanhar

Mr. Inderpal S. Kalra Mr. Madhav Phadke

Mr. Subroto Gupta Mr. Buddhadev Dasgupta

 Mr. Ajay Sharma Mr. Shailendra Nadkarni

Mr. V. Narayanmurthy Mr. Jorty Chacko

Mr. P. K. Das

CLASSIFICATION OF IDBI BANK

Re-categorization of IDBI Bank Ltd. as a Private Sector Bank

IDBI Bank Limited has been categorized as a ‘Private Sector Bank’ for regulatory purposes by
Reserve Bank Of India with effect from January 21, 2019 consequent upon Life Insurance
Corporation Of India acquiring 51% of the total paid-up equity share capital of the bank.

Balances held by State / Central and Urban Co-operative Banks with IDBI Bank -
Treatment for CRR purposes (vide RBI email dated March 15, 2019)
Clarification issued by RBI regarding CRR dispensation for deposits maintained by co-
operative banks with IDBI Bank
Department of Cooperative Bank Regulation, Reserve Bank of India has issued a clarification
that for the purpose of maintenance of cash reserves (CRR) by non-scheduled co-operative banks
in terms of Section 18 read with Section 56 of the Banking Regulation Act, 1949, the ‘net
balance in current accounts’ shall, in relation to a co-operative bank, continue to include, inter
alia, the excess, if any, of the aggregate of the credit balances in current account maintained by
that co-operative bank with IDBI Bank Ltd over the aggregate of the credit balances in current
accounts held by IDBI Bank Ltd with such co-operative bank, till further instructions.

Acquisition of IDBI Bank by LIC

As of January 2019 IDBI bank has been acquired by LIC and LIC now holds the status of
promoter in the Bank, although LIC holds 51% stake the government of India holds 46.46℅
stake in IDBI Bank.

Listings and shareholding

IDBI Bank's equity shares are listed on Bombay Stock Exchange and the National Stock
Exchange of India.

As of 22 January 2019, Government of India held 46.46% shares in IDBI Bank and Life
Insurance Corporation of India held approximately 51% of the shares. But now LIC owns the
bank with capped voting right.

PRODUCTS

 Preferred Banking
o Royale Account
o Preferred Account
o PowerPlus Account
 Savings Account
o SuperSavings Account
o Super Savings Plus Account
o SuperShakti (Womens) Account
o Jubilee Plus(Senior Citizens) Account
o Being Me Account
o Power Kidz Account
o Small Account (Relaxed KYC)
o Sabka Basic Savings Account (Complete KYC)
o Pension Savings Account (Central Govt. Emp)
o Capital Gain Account Scheme

 Flexi Current Account

 Corporate Payroll Account

o Platinum Salary Account
o State and Central Government Salary Account
o Imperial Salary Account
o Crown Salary Account
o Star Salary Account
o Prime Salary Account
o Pride Salary Accounts
 o Indian Army Salary Accounts
o Indian Navy Salary Accounts

 Fixed Deposit & Lockers

o Freedom Deposit
o Suvidha Tax Saving Fixed Deposit
o Recurring Deposit
o Floating Rate Term Deposit
 Loans
o Home Loan
o Auto Loan
o Education Loan
o Personal Loan
o Loan Against Property and its variants
o Loan Against Securities
 Pradhanmantri Social Security Scheme

 Cards
o Credit Cards
o Debit Cards
o Prepaid Cards
o Card Offers
o Other Information
o Debit Card Green PIN Generation
 PayApt-Mobile Wallet

 24 Hours Banking
o Debit Cards
o Phone Banking
o Mobile Banking
o Internet Banking
o Account Alerts
o PayMate
o Abhay - Card Control App
o Toll Free (Missed Call) Banking
o mPassbook
o PayWiz - UPI
o BHIM DITGITAL POS – UPI & Aadhaar Pay App for Merchants
 JusTab

 Trusteeship through ITSL

 Sukanya Samriddhi Account

CORPORATE BANKING :-
Following products and services are offered by IDBI Bank for the corporates:
 Project Finance
 Infrastructure Finance
 Syndication, Underwriting & Advisory Services
 Carbon Credits Business
 Working Capital
 Cash Management Services
 Trade Finance
 Tax Payments
 Derivatives
 Technology Upgradation Fund Scheme (TUFS)
 Film Financing Scheme
 Direct Discounting Bills
 Rehabilitation Finance

INVESTMENTS

 DBI Samriddhi Portal

 Investment Advisory

 Capital Market

 Public Provident Fund, 1968

DIFFERENCE FROM OTHER BANKS:-

IDBI bank is different from others because other banks deal in banking business but this bank
first deals in financing the various industries for development in the country and then does the
banking business. Even now this bank provides finance to various industries for the
development. It also finances to film business. Before diversification of IDBI to bank it used to
deal in financing business to various industries and firms.

MARKETING STRATEGY:-

The bank has two ways of marketing namely:-

1. Through Branch

2. Through Sales Department

1.Through Branch:-

In this method they talk directly to the existing customers about the various new schemes and
other important information. According to the bank people this method is effective but the
information does not go to large number of people. Because of this method the people are not
aware of various schemes and important announcements about our bank so they cannot open
account with us.

2.Through Sales Department:-

In this method the sales department employees take the whole responsibility of giving the
common people the information about the new schemes and facilities. The employees take the
help of pamphlets, advertisement in television ,etc., go door-to-door for distributing pamphlets,
give advertisements on internet on various websites most visited by people, etc. This method has
positive impact that the people come to know about the various new schemes and facilities. This
method is approved by the employees.

SERVICES TO EMPLOYEES WORKING WITH IDBI BANK:-

The bank provides various service to the people working in each and every branch of IDBI bank.
They provide their employees with various services and also motivate them towards work.

SERVICES:-

 Salary/Increments
 For full attendance in every week they give their
employees bonus along with salary
 Provident Fund
 Pensions
 Good working conditions with health security &other things
 Breaks for refreshment &canteen for employees.
 Holiday packages
 Residential Help
 Trips
 Various Loans:- Educational, Housing, Personal, etc.
Different Employee Schemes, etc.
 These are the various services provided by bank to help
the employees to work honestly.

MOTIVATION OF EMPLOYEES:-

 They motivate employees by various ways. They are:-

 Employee of Week (every week)
  Employee of Month (every month)
 Employee of Year (every year)
 Motivating Trips
 Bonuses & Increment in salary
 Seminars
 Training
 Various Activities, etc.

These are the various ways of motivating used by the bank management to inculcate working
habit in the employees.

RECRUITMENT METHODS:-

There are two methods of recruiting employees they are as follows:-

i. Internal Method

ii. External Method

I. INTERNAL METHOD:-

In this method the bank people give promotions to their existing employees and do the transfer
of the people from other branches. They also talk to their existing customers for some employees
who require jobs.

II. EXTERNAL METHOD:-

In this method the recruiting department of the bank prepare and plan for pamphlets and
advertisement in newspapers and distribute pamphlets to people in the public places. They also
take help of banners and put them up in public places and wherever necessary.

CORPORATE SOCIAL RESPONSIBILITY

The erstwhile Industrial Development Bank of India (IDBI) was the apex institution for providing
project finance to the industrial and infrastructure sector and a policy bank in the area of industrial
financing and development. It also played a pioneering role in setting up the financial architecture
of the country. Its commercial banking successor entity - today’s IDBI Bank - came into being on
October 1, 2004. Corporate Social Responsibility lies at the heart of all our activities since our
establishment fifty years ago. It has been our guiding force long before it became a mandate. IDBI,
in association with National Association for the Blind, established the NAB-IDBI Polytechnic for
the Blind at Ambernath, Maharashtra in the year 1981.
 True to its image of a socially responsive organisation, IDBI constructed houses and access roads
in Shirsal Tanda village in Latur, Maharashtra that was affected by a devastating earthquake in
1993. IDBI displayed the same level of responsiveness in times of natural calamities by providing
immediate disaster relief in earthquake-hit areas of Gujarat (2001), tsunami-hit southern Indian
states (2004), flash floods-hit state of Uttarakhand (2013) and the cyclone-hit Odisha (2013). We
have been progressively ramping up our activities in the CSR arena, both directly as well as in
association with reputed organizations, in order to make a telling impact on targeted strata of
society.

Activities include, but are not limited to, collaborative long-term funding for projects designed
advancement of vocational & employable skills, enhancement of livelihood opportunities for
disadvantaged strata of the society, particularly women, across various states; rural electrification
through solar street lights; financial aid for socio-economic empowerment of PwDs and other
underprivileged sections of society, promotion of healthcare, improved access to health services
and sanitation facilities, supplementing environmental sustainability, and holistic development of
villages by undertaking planned interventions, etc. Our CSR activities are inclusive in nature and
the beneficiaries spread across all sections of the community.

CSR DOCUMENTARY

IDBI LADAKH PROJECT

‘Adoption of Taru village in Ladakh’ is a recently completed project (April 2011 – March 2016)
that involved collaborative intervention by IDBI Bank with Tata Institute of Social Sciences
(TISS) and Ladakh Autonomous Hill Development Council (LAHDC), to rebuild the lives and
livelihood of a tiny hamlet named Taru in Leh, Ladakh, which was ravaged by a flash-flood in
2010, and its transformation into a “Model Village”, based on a unique community participation
and ownership model, through a set of pre-determined program activities, involving
strengthening of community mechanisms and capacity building, among other initiatives.
Recognizing the need of sustainable livelihood options against a backdrop of poverty, the project
includes strengthening of income sources through value addition, marketing support, insurance,
etc., counseling to farmers on cash crops and capacity building of local populace and panchayat
leaders. The project as envisaged encouraged direct participation from the affected community
and instills in them a sense of responsibility and ownership of the assets (soft/ hard) created
during the entire tenure of the project such as footbridges, water reservoirs, irrigation canals, etc.
The village is expected to serve as a model for emulation in similar geographical terrains.

The project has been a game changer CSR initiative not just for IDBI Bank but also for Taru
village. The journey of Taru village from a disaster-hit area to a model village has been captured
into a documentary titled ‘Taru Zameen Par’. A second documentary film is in the offing that
will capture the status of Taru village post project completion. The project has also won several
prestigious awards.
IDBI-NEDFI PROJECT

North Eastern Development Finance Corporation (NEDFi) was promoted by erstwhile IDBI and
has been engaged in various developmental and promotional activities in the north east region
since its inception. IDBI collaborated with NEDFi to build a Common Facility Centre for
Bagurumba Weaving Development Trust (a socially backward tribal group of women) to
facilitate production of handloom products and a few other activities in Chatra Village, Nalbari
district,Assam.

The project has empowered the women by providing them a sustainable livelihood and rural
entrepreneurship skills. In addition, the project has helped in social integration of the women and
their families.The journey of these women has been captured in a short documentary film.
CONTACT US

Customers can contact our 24 X 7 Phone Banking numbers

from any Landline / Mobile number, our Toll free numbers are as follows:
1800-209-4324
1800-22-1070

Debit Card Blocking Toll Free number: 1800-22-6999

Debit Card blocking through SMS:

In case you remember your Card number
SMS BLOCK < Customer ID > < Card Number > to 5676777
Eg: SMS BLOCK 12345678 4587771234567890 to 5676777

In case you do not remember your Card number

SMS BLOCK < Customer ID > to 5676777
Eg: SMS BLOCK 12345678 to 5676777

Our Non-Toll Free number: +91-22-67719100

Contact number for outside India customers: +91-22-67719100

Credit Card Customer Care

For Hotlisting of Credit Cards /Queries / Complaints

Call 24 * 7 Toll Free – 1800 425 7600
Call 24 * 7 Non Toll Free - 022 - 4042 6013
Email -idbicards@idbi.co.in

For Credit Card Reward Points related queries/complaints

Call - 1800 208 1947 (Monday –Saturday 9 A.M to 6 P.M)
Email –membersupport@idbidelight.com