Company Profile: The Company Is Also Introducing 'ONIDA ARCADES', Which Shall Be Exclusive 'ONIDA'
Company Profile: The Company Is Also Introducing 'ONIDA ARCADES', Which Shall Be Exclusive 'ONIDA'
Electronics Private Limited. The word Private was deleted from the name on 13th September,
1988 pursuant to Section 43-A(1A) of the Act, and a fresh certificate was issued by the Registrar
of Companies, Maharashtra on 18th September, 1992 converting the company into a Public
Limited Company. Mirc Electronics Limited was promoted by Mr. Gulu L. Mirchandani, Mr.
Vijay J. ansukhani and Mr. Sonu L. Mirchandani. Guviso Holdings Limited is the holding
company of Mirc electronics Limited. The other listed companies promoted by the promoters
are Onida Saka Ltd., Onida Savak Ltd. and Monica Electronics Ltd. which are engaged in the
manufacture of Colour Televisions, Black & White Televisions, Video Cassette Recorders,
Audios, Air Conditioners, Washing Machines, Electronic Tuners and other electronic products.
The Company has launched two new models with better aesthetics and quality that the `ONIDA'
brand demands. With the introduction of full range of Black &White televisions. The Company
has also recently launched a new colour television, incorporating state-of-the-art features for
superlative performance. The remote control set for this product offers master command, which
have been recently introduced in Japan. The Company has also introduced Brother fax machines
The Company is also introducing 'ONIDA ARCADES', which shall be exclusive 'ONIDA'
showrooms, situated in the prestigious up market locations.The Company had launched 6 new
models in the middle segment, introducing products like Stereo Radio Recorders and MIDI
systems. The Company was awarded ISO 9001 certification during the period under review.
The improved compliance with the laid down Systems & Procedures, Total
ONIDA Today
Onida is a popular electronics brand in India. Onida has a network of 33 branch offices,
208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida
had a market capitalization of Rs.301.46 crore.Mirc Electronics won an “Award for Excellence
India.Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in
two years, setting the base for an increased robust international presence.The shipments to the
Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast
growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries
accounted for 16 per cent of export revenues.Home Theatres and DVD players have been
introduced in these markets to strengthen the Onida brand presence. These products have
customized models with local language user interfaces in line with its geographies of focus.
Onida models are now available with Arabic, Persian and Russian OSD (menu).Onida products
have been favored by hypermarkets like Lu Lu Centres, Carrefours, Geants and Dasmans in
GCC countries.In addition to the Gulf countries ONIDA has now a sizeable presence in Russia,
Ukraine and neighboring CIS countries. ONIDA has already crossed 100000 mark in CTV
exports to Russia in a span of just 2 years and plans to grow in these markets at a much faster
pace. Apart from Television Exports to Russia, Onida also exports DVD Players and High end
LCD Televisions.
1. LCD TVs
2. Plasma TVs
3. Televisions
5. Air Conditioners
6. Washing machines
7. Microwave Ovens
8. Presentation Products
9. Inverte
The Rung of a ladder was never meant to rest upon, but to hold your foot long
enough to put your foot longer
.
1.2(a) TRAINING
1.2(b) DEVELOPMENT
“Training is the process by which the attitudes, skills and abilities of employees to
perform specific jobs are increased.”
“It is any attempt to improve current or future employee performance by
increasing an employee’s ability to perform through learning, usually by changing
the employee’s attitude or increasing his or her skills and knowledge.”
“Training is an act of increasing the knowledge and skill of an employee for doing
a particular job. Training is a short-term educational process. Training bridges the
difference between job requirements and employees present specification.”
An individual obviously needs training when his or her performance falls short of
standards, that is, when there is performance deficiency. Inadequacy in performance
may be due to lack of skills or knowledge or any other problem. The problem of
performance deficiency caused by absence of skills and knowledge can be remedied
by training. Faulty selection, poor job design, improving quality or some personal
problem may also result in poor performance.
Improve quality –
Trained worker are less likely to make operational mistakes therefore they are
able to maintain the quality of the product.
Increase productivity-
Proper training can help to prevent industrial Accidents. Safer environment can
lead to more stable mental attitudes on part of the employees.
Chain of positive reaction can result from a well planned training programmed.
When the need arise organizational vacancies can more easily be staffed from
internal sources if a company initiates mountain an adequate training programmed
for both its non supervisory level and managerial level.
enlarged skill.
Training and development help employees to have high moral rate and the level of
satisfaction from their job is also high.
Help in assuming high responsibilities and adapt themselves to new job &
technologies- it helps employees to be more skilled in their work so as to handle
greater responsibilities and adapt them to new development technologies being
changed.
All Training & Development programmes are conducted in different plants for the
non-executive staff. But the management training and development programme
for the senior staff is conducted in Management Training Institute (MTI) in
Ranchi. MTI is committed to enhance managerial competence through continual
improvement in the Quality of academic and related support services.
OBJECTIVES
In over four decades of its existence, MTI has played a crucial role in enhancing the
managerial competence of senior executives of SAIL. Known for its contributions
towards management training, consultancy and research, it is one of the finest in-
company training institutes in Asia and the first in the country to have the
distinction of receiving ISO 9001 certification in 1994 for management training and
related support services. The institute has the distinction of having won the coveted
Golden Peacock National Quality Award in 1996 in the SME Category. MTI has
also won the National Award for Innovative Training Practices in an All India
Competition organized by Indian Society for Training and Development, New
Delhi in 2005.
o Profile of Activities
MTI caters to the managerial training needs of corporate cadre executives i.e. Asst.
General Managers to General Managers (E6-E8) of the Company. MTI also
facilitates Corporate Workshops for the Top Management for providing strategic
direction to the Company. MTI organizes customized training programmes and
other HR interventions to meet the developmental needs of senior executives of
SAIL.
The Institute also designs and conducts innovative techno-managerial programmes
like Performance Improvement Workshops (PIWs) and Learning from Each Other
Workshops (LEO) that has given direct results on the shop-floor.
There are many benefits of Training and Development to the organization as well
as employee. We have categorized as under:-
1) Benefits for the organization
2) Benefits for the individual
3) Benefits for personnel and human relation, intra group and internal group
relation and policy implementation
I. Helps and individual in making better decision and effective problem solving.
II. Through training and development, motivational variables of recognition
achievement, growth, responsibility and advancement are internalized and
operationalised.
III. Aid in encouraging and achieving self–development and self confidence.
IV. Helps a person handle stress, tension, frustration and conflict.
V. Provides information for improving leadership, knowledge, communication skills
and attitudes.
VI. Increases job satisfaction and recognition.
VII. Moves a person towards personal goals while improving interactive skills.
VIII. Satisfies personal needs of a trainee.
IX. Provides the trainee an avenue for growth in his or her future.
XII. Helps a person improve his listening skill, speaking skills also with his writing
skills.
3) Benefits for personnel and human relation, intra group and internal group
relation and policy implementation
Start
THE TRAINING
Individual
training needs
PROCESS
No Management
Staff OR worker cadre
Yes
P.A. will form basis of
HOD responsible cadre
Staff/Workmen for identifying
need identification
training needs
Training of its respective
need identification form
is filled for each individual
Finalization individual training
needs in consultation of
Lecture
Conferences
Group discussion
Case study
Role playing
Programmed instruction
T-group training
Vestibule Training
This method utilizes equipment which closely resembles the actual ones used in the
job.It is performed in a special area set aside for the purpose and not at the
workplace. The emphasis is placed on learning skills than on production. It is
however difficult to duplicate pressures and realities of actual situations. Even
though the kind of tension or pressure may be the same but the employee knows it
is just a technique and not a real situation. Also the employees behave differently in
real situations than in simulations. Also additional investment is required for the
equipment.
Simulation
It is any equipment or technique that duplicates as nearly as possible the actual
conditions encountered at the job. It is an attempt to create a realistic situation for
decision-making. This method is most widely used in Aeronautical Industry.
It is used primarily to teach workers how to do their present jobs. Majority of the
industrial training is On the Job Training. It is conducted at the work site and in
the context of the job. Often, it is informal, as when experienced worker shows a
trainee how to perform tasks. In this method, the focus of trainer’s focus is on
making a good product and not on good training technique. It has several steps;
the trainee first receives an overview of the job, its purpose and the desired
outcomes. The trainer then demonstrates how the job is to be performed and to
give trainee a model to copy, and since a model is given to the trainee, the
transferability to the job is very high. Then the employee is allowed to mimic the
trainer’s example. The trainee repeats these jobs until the job is mastered.
Lectures
Audio/ Visuals
This is an extension of the lecture method. This method includes slides, OHPs,
video Tapes and Films. They can be used to provide a range of realistic examples
of job conditions and situations in the condensed period of time. It also improves
the quality of presentation to a great extent.
Case Study
This method mainly focuses on emotional (human relation) issues than other ones.
The Essence is on creating a real life situation and have trainees assumed parts of
specific personalities (mostly interchanged roles of boss and subordinate to create
empathy for one another). The consequence is better understanding of issues from
the other’s point of view.
Sensitivity Training
It uses small number of trainees usually less than 12 in a group. They meet with a
passive trainer and get an insight into their own behavior and that of others. These
meetings have no agenda and take place away from the workplace. The discussions
focus on why participants behave the way they do and how others perceive them.
The objective is to provide the participants with increased awareness of their own
behavior, the perception of others about them and increased understanding of group
process.
The HR functioning is changing with time and with this change, the relationship
between the training function and other management activity is also changing.
The training and development activities are now equally important with that of
other HR functions. Gone are the days, when training was considered to be futile,
waste of time, resources, and money. Now a days, training is an investment
because the departments such as, marketing & sales, HR, production, finance, etc
depends on training for its survival. If training is not considered as a priority or
not seen as a vital part in the organization, then it is difficult to accept that such a
company has effectively carried out HRM. Training actually provides the
opportunity to raise the profile development activities in the organization.
This is the era of cut-throat competition and with this changing scenario of business;
the role of HR professionals in training has been widened. HR role now is:
Models of Training
Training is a sub-system of the organization because the departments such as,
marketing & sales, HR, production, finance, etc depends on training for its survival.
Training is a transforming process that requires some input and in turn it produces
output in the form of knowledge, skills, and attitudes (KSAs).
There are 4 necessary inputs i.e. technology, man, material, time required in every
system to produce products or services. And every system must have some output
from these inputs in order to survive. The output can be tangible or intangible
depending upon the organization’s requirement. A system approach to training is
planned creation of training program. This approach uses step-by-step procedures to
solve the problems. Under systematic approach, training is undertaken on planned
basis. Out of this planned effort, one such basic model of five steps is system model
that is explained below.
Organization are working in open environment i.e. there are some internal and
external forces, that poses threats and opportunities, therefore, trainers need to be
aware of these forces which may impact on the content, form, and conduct of the
training efforts. The internal forces are the various demands of the organization for a
better learning environment; need to be up to date with the latest technologies.
The three model of training are:
1. System Model
2. Instructional System Development Model
3. Transitional model
The system model consists of five phases and should be repeated on a regular basis
to make further improvements. The training should achieve the purpose of helping
employee to perform their work to required standards. The steps involved in System
Model of training are as follows:
1. Analyze and identify the training needs i.e. to analyze the department, job,
employees requirement, who needs training, what do they need to learn, estimating
training cost, etc The next step is to develop a performance measure on the basis of
which actual performance would be evaluated.
2. Design and provide training to meet identified needs. This step requires
developing objectives of training, identifying the learning steps, sequencing and
structuring the contents.
3. Develop- This phase requires listing the activities in the training program that
will assist the participants to learn, selecting delivery method, examining the
training material, validating information to be imparted to make sure it
accomplishes all the goals & objectives.
4. Implementing is the hardest part of the system because one wrong step can lead
to the failure of whole training program.
5. Evaluating each phase so as to make sure it has achieved its aim in terms of
subsequent work performance. Making necessary amendments to any of the
previous stage in order to remedy or improve failure practices.
5. EVALUATION – The purpose of this phase is to make sure that the training
program has achieved its aim in terms of subsequent work performance. This
phase consists of identifying strengths and weaknesses and making necessary
amendments to any of the previous stage in order to remedy or improve failure
practices.
The ISD model is a continuous process that lasts throughout the training program.
It also highlights that feedback is an important phase throughout the entire
training program. In this model, the output of one phase is an input to the next
phase.
Transitional Model
Vision – focuses on the milestones that the organization would like to achieve
after the defined point of time. A vision statement tells that where the
organization sees itself few years down the line. A vision may include setting a
role mode, or bringing some internal transformation, or may be promising to meet
some other deadlines.
The mission, vision, and values precede the objective in the inner loop. This model
considers the organization as a whole. The objective is formulated keeping these
three things in mind and then the training model is further implemented.
LITERATURE REVIEW
There are four phases of training in ONIDA Training need analysis, Training
design, Training implementation and Training evaluation. Training evaluation is
the most important part of training process which refers to activities aimed at
finding out the effectiveness of training programme after they are conducted,
against the objective for which such programmes were organized. Training
evaluation techniques give us solution to answer questions like where was the
capability level of learners before the programme and where is it now, what was
intended to be achieved by particular programme and where is really achieved now,
and what is the monitory value of training outcome against the cost incurred for
conducting the training programme. The key issues involve staffing policies
selecting and retaining talented employee, training and development whilst
encouraging employees to be innovative and creative, culture barriers, and legal
frame work. ONIDA provides soft skill development training to their employees.
But still they need to work on providing product/process development training. To
evaluate the training program, questionnaire is the most popular method in ONIDA.
Training initiatives and programs have become a priority for Human Resources. As
business markets change due to an increase in technology initiatives, companies
need to spend more time and money on training employees. In today’s business
climate employee development is critical to corporate success and organizations are
investing more in their employees training and development needs.
OBJECTIVES OF THE STUDY
4.1(a) NON-PROBABILITY
4.2(a)Sampling Unit:
The respondents who were asked to fill out questionnaires are the sampling units.
These comprise of Govt. Employees etc.
4.2(b)Sample size:
The sample size was restricted to only 50 which comprised of mainly peoples
working in different Public sector due to time constraints.
4.2(c)Sampling Area :
The Regions of research are New Delhi.
70% Strongly
Agree
4% Agree
Disagree
26% strongly
Disagree
While interviewing my respondents, I found that majority of them agree to the fact
that Training and Development programs are very much necessary for Individual
Performance Enhancement. However a very few of the respondents are under the
opinion that Training & Development programs are not at all necessary for
Individuals Performance enhancement.
How frequently Training programs
should be organized
24% Once a
50%
month
2-3 times a
4% 22% year
Once in a
year
However when the respondents were asked that how frequently the Training
programs should be organized, almost 50% of them said that organizing the
Training program 2 or 3 times in a year is the best option that an organization can
have.
Training is more required in the case of
only
68%
6% New
Appointme
12% nt
14% promotion
During Job
Rotation
In all cases
The respondents know the importance of Training programs and believe that
training is required in all cases whether it is a case of new appointment or
promotion or of job rotation.
Experience is more beneficial in skill
development rather than training
26% 48%
Strongly
Agree
Agree
Disagree
4% 22% Strongly
Disagree
However the respondents are also under the opinion that for skill development , it is
Experience which is more beneficial than Training Programs. They know that
Nothing can beat the knowledge and skills gained through Years of Experience.
Usual methods of Training and Development used in your organization
25
20 On the Job
Training
15
Role Plays
10
Lectures &
5 Seminars
0 Training
1 workshops
In house Training
centres
28%
56% Strongly
Agree
Agree
8% Disagree
8% Strongly
Disagree
In fact about 84% of the respondents agree that On the Job Training is the most
effective method for one’s training and skill development.
It is beneficial to provide training by
artificially designing the work environment
46%
Strongly
Agree
10% Agree
34% Disagree
10%
Strongly
Disagree
38%
Strogly
30% Agree
Agree
28% Disagree
Strongly
4% Disagree
68% of the respondents agree that Job Rotation is one of the best methods to horn
one’s skills. In fact, Job Rotation, helps an employee to understand the overall
functioning of an organization.
Lectures/seminars can be used as a tool
for T&D at Executive Level
46%
Cannot be
30% Used
Are less
effective
18% Only for
certain
instances
6% Most
effective
method
22% 56%
Strongly Agree
Agree
22% Disagree
StronglyDisagre
e
30%
Strongly
Agree
18% Agree
44% Disagree
8% Strongly
Disagree
48% Strongly
44% Agree
Agree
Disagree
Strongly
Disagree
8%
Use of Audio or Visual Aids can make a Training Program more effective. It is
very well known that our brain can better imbibe those things that we see or
listen.
T&D should be a continuous process or it is
required during new recruitment only
72%
Should be a continuous
process
Time Consuming Activity
14% Necessary only during
6% New Recruitments
8%
time consuming but
necessary
Respondents are aware of the importance of Training Programs and think that
training programs should happen on a continuous basis. Although training
programs are a time consuming activity but are necessary for employees’ growth
and development. In the long run, these training programs are helpful for the
overall growth of an organization.
Length of Training & Development
Program should be
On the Job Training emerged as the most suitable method for designing a training
module. Apart from it, organizing Training workshops is also a good option for
the purpose.
Have you ever attended Seminar/Lecture
for Personality Development
64%
Y
es
N
o
36%
14
12
10
8
6
4
2
0
en
t
t all p fu
l
b le
t a el a
ee
x
ic al H d ict
y re
so
m
n efi v er p
To be as Un
t W
no
1. The research is confined to a certain parts of Delhi and NCR and does not
necessarily shows a pattern applicable to all of Country.
Books:
· Philip Kotler, ‘marketing management’ prentice Hall of India Pvt. Ltd. New Delhi.
· Saxena Rajan ‘marketing management’ Tata McGraw-hill publication Co. Ltd. New Delhi.
Web Resources
www.onida.com
www.en.wikipedia.org
www.google.co.in
http://info.shine.com/company/MIRC-Electronics-Ltd/910.aspx
http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C356A3560
http://www.tradeindia.com/Seller/Home-Supplies/Home-Appliances
http://www.euromonitor.com/Consumer_Appliances
ANNEXURE
QUESTIONNAIRE
1. Have you ever underwent any training and development program, organized by
your organization
(a)Yes (b) No
6. What are the usual method of Training and Development in your organization
(a) On the Job Training
(b) Role plays
(c) Lectures and Seminars
(d) Training Workshops
(e) Have well developed Training Centre for In House Training
7. On the Job Training (Along with work) is most effective way for Training and
Skill Development:
(a)Strongly Agree (b) Agree
(c)Disagree (d) Strongly Disagree
9. Job rotation is one of the best practice for Training, Knowledge and Skill
Development:
(a)Strongly Agree (b) Agree
(c)Disagree (d) Strongly Disagree
10. Do you think Lectures/Seminars can be used as a tool for Training and
Development at Executive Level:
(a)Cannot be used (b) Are Less Effective
(c)Only for certain instances (d) Most effective method
13. Use of Audio/Visual Aids in Training And Development Programs makes it more
effective:
(a)Strongly Agree (b) Agree
(c)Disagree (d) Strongly Disagree
16. In your opinion which method is best suitable while Designing a Training
Module:
(a) On the Job Training
(b) Role plays
(c) Lectures and Seminars
(d) Training Workshops
(e) In House Training at Organization’s Training Centre
17. Have you ever attended any Seminar\Lecture for Personality Development:
(a) Yes (b) No
If Yes, then proceed to Q.18, otherwise leave that