1.
INTRODUCTION
My SIP Company is Share khan ltd. Share khan is one of the leading retail brokerage firms in
the country. It is the retail broking arm of the Mumbai-based SSKI Group, which has over eight
decades of experience in the stock broking business.
Share khan offers its customers a wide range of equity related services including trade
execution on BSE, NSE, Derivatives, Depository services, Online Trading, Investment Advice,
Mutual Funds, Online IPO's etc.
Share khan’s ground network includes over 588 centers in 148 cities in India, of which 32
are fully-owned branches.
Sharekhan is lead by a highly regarded management team that has invested cores of rupees into
a world class Infrastructure that provides their clients with real-time service & 24/7 access to
all information and products.
Our flagship Sharekhan Professional Network offers real-time prices, detailed data and news,
intelligent analytics, and electronic trading capabilities, right at their finger-tips. This powerful
technology complemented by their knowledgeable and customer focused Relationship
Managers.
In today’s scenario Online Share Trading in Stock market is gaining popularity. Till now most
of the customers were working with offline but in metro cities Online Share Trading is
preferred because no one has much time to go to market and work with offline.
So online share trading come in picture. In Online Share Trading investors invest their money
in stock market through the internet. They do not want to go to a broker. Today companies
provided all information on a company website or make their own software. Investors buy or
sell their securities in a few seconds by clicking a mouse.
Online Share Trading is beneficiary for customer as well as company because in online
customers have not take much pain for investing money in a market. All process is done
automatically in a few seconds. Companies provided research reports, monthly magazine etc
through Internet. Investors get this information online. These reports help investors for
investment in securities. Online Share Trading is very less time consuming and expensive. So
Online share Trading is much better than offline share trading. Online Share Trading is safer
and faster alternative to the offline Share Trading as it offer freedom from delays, thefts and
paperwork. So Online Share Trading is quick, convenient and efficient.
OBJECTIVE OF SIP
The Objective of the Report is to map the information required to:
1. Assess knowledge and a profound understanding of the products like demat account,
portfolio management services, shares trading mutual funds and IPO’s.
2. Study some basics of Technical analysis.
3. Study the pattern of research service of Sharekhan used by its existing clients by using
telephonic and direct survey.
4. Analyzing whether the clients of Sharekhan are satisfied with its research service or not.
5. The Broad objective of the project is to make clients and let them know about the different
services offered by the Sharekhan. Also to convince them about how Sharekhan services
out score their rivals. And how in future they will be befitted from the services offered by
Sharekhan.
INTRODUCTION TO STOCK MARKET
The origin of stock market goes back to the time, when securities represented the property or
promise to pay, when the first issue had been made transferable from one person to another.
The East India Company was the dominant institution in those days and business in loan
securities, used to be, transacted towards the close of the 18th century.
In 1830, there was an increase in the volume of business in corporate stocks and shares. In
Bombay, business passed in the acquisition and transfer of banks like the Commercial Bank,
the Charted Merchants Bank, the Orient Bank of Bombay and other prominent shares of Cotton
Mill. The large-scale export of cotton was paid for in bullion which poured into Bombay from
Liverpool in the form of silver and gold. The importance of bullion in the city opened avenues
for new ventures for the entrepreneurs.
The first stock exchange in India established in 1875 in Bombay as ‘The Native Share and
Stock Broker’s Association’. Now, it is called the Bombay Stock Exchange. The process of
establishment of stock exchanges gradually spread to other cities of the country. The second
Stock Exchange was started in 1894 at Ahmadabad as ‘Ahmadabad Share and Stock Broker’s
Association’ to facilitate the dealing of shares of cotton mills. Now, it is called the Ahmadabad
Stock Exchange. Calcutta Stock Exchange, which opened in 1908, was the third stock
exchanges to open in the country facilitate dealing in shares of plantation and jute mills. After
this a number of stock exchanges came up in other parts of the country like: Madhya Pradesh
(1930), Hyderabad (1943), Bangalore (1957) etc. As a result the Securities Contract
(Regulation) Act of 1956 was enacted in the initial year. It was the first Act to regulate the
stock exchanges in the country.
The stock market activities in India were relatively low key till the beginning of the 80’s mainly
because of the alien regime till 1947, which concentrated more on administration than on
development. Also the public sector was dominating the economy of independent India after
1947.
The government headed by the late Shri Rajiv Gandhi as the Prime Minister in November 1984
initialed the process of liberalization and de-regulation and later Sri P.V. Narashima Rao the
Prime Minister followed it more vigorously. Dr. Manmohan Sigh as the Finance Minister in
July 1991 anticipated that about 25% of the domestic savings would be invested in corporate
securities and mutual funds by the end of the current century.
The bold step taken with lot of complexities taken by the Finance Minister had hardly faced
any loopholes in the new Industrial Policy. The reason was the same, unnecessary bureaucratic
control and government intervention in certain core areas. This policy aimed to shed the load
of the public sector, which had shown a very slow rate of return and incurring losses over the
years. All these reforms have led to a pace growth almost unparalleled in the history of any
nation.
